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GROWTH MARKETING STRATEGIES

MARKETNG 760
课程描述

Development and effective implementation of planned growth marketing strategies is a pre-requisite to enhancing business performance but is difficult to do. Explore the following topics utilizing an evidence-based approach: growth marketing strategy frameworks; resources and capability for marketing strategy formulation and execution; market orientation, customer orientation, and competitor orientation; key strategy decision points (market selection, value proposition, timing); common implementation problems; organizing for execution; and metrics and performance assessment.

先修课程

Graduate/professional standing or declared in graduate Business Exchange program

满足要求

This course does not satisfy any prerequisites.

学分

未报告

开课时间

未报告

平均绩点
3.29

-2.18% 相比历史数据

完成率
100%

与历史数据相比无变化

A率
14.43%

-7.63% 相比历史数据

班级规模
97

51.56% 相比历史数据

Cumulative Grade Distribution

教师 (2026 Summr)

按评分排序，数据来自 Rate My Professors

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