SALES STRATEGY AND MANAGEMENT

Name: SALES STRATEGY AND MANAGEMENT
Availability: OutOfStock
Rating: 4.2 (262 reviews)

MARKETNG 424

课程描述

Emphasis on business and organizational selling and covers professional selling techniques, business development and relationship building, integrating sales and marketing, utilizing sales technology and analytics, as well as building and managing an effective sales force.

先修课程

MARKETNG 300 or declared in the Business Exchange program

满足要求

This course does not satisfy any prerequisites.

学分

未报告

开课时间

未报告

平均绩点

3.25

-3.4% 相比历史数据

完成率

100%

1.55% 相比历史数据

A率

40.48%

15.27% 相比历史数据

班级规模

28.24% 相比历史数据

Cumulative Grade Distribution

教师 (2026 Summr)

按评分排序，数据来自 Rate My Professors

相似课程

MARKETING MANAGEMENT

MARKETNG 300

Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.

MARKETING MANAGEMENT

MARKETNG 700

Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, competitor, and collaborator factors are emphasized as foundations for marketing decision-making. Examines the key aspects of product, pricing, distribution, and promotion strategy.

STRATEGIC PRICING

MARKETNG 430

Pricing is one of the most important but least understood of marketing decisions. Focus on key concepts and techniques for evaluating and formulating pricing strategies through analytical and experiential learning methods.

STRATEGIC RETAILING

MARKETNG 426

Provides an overview of the different types of retailers and the channels they use, the retailing environment, the functions retailers perform, the decision-making processes of consumers with respect to retailers and their offerings, and various issues in retailing strategy, merchandise management and store management.

MARKETING STRATEGY

MARKETNG 460

A capstone in strategic marketing decision making, emphasizing analysis of the external environment. Focuses on the integration of prior learning, new frameworks, and application of marketing strategy from a "real world" perspective.