MARKETING RESEARCH

MARKETNG 300

Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.

MARKETNG 710

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.

MARKETNG 399

Individual work suited to the needs of undergraduate students may be arranged with a faculty member.

MARKETNG 799

Individual work suited to the needs of graduate students may be arranged both during regular sessions and the intersession periods.

MARKETNG 460

A capstone in strategic marketing decision making, emphasizing analysis of the external environment. Focuses on the integration of prior learning, new frameworks, and application of marketing strategy from a "real world" perspective.