CASE STUDIES IN THE COMMUNICATION OF SCIENCE AND TECHNOLOGY

LSC 850

Introduces the theoretical, practical, and ethical principles of visual communication, with a focus on how such principles can be applied to communicating scientific phenomena, evidence, and reasoning to both expert and non-expert audiences. Covers the effectiveness of visuals as a tool for science communication, their effects at the individual level as well as the potential long-term impact on society.

LSC 155

Introduces students to the field of science communication and the importance of effectively communicating about controversial and complex science and technology topics. Engage with science communication faculty and staff, campus resources, and opportunities to explore academic and career goals. Appropriate for students across a wide variety of disciplines. Examples of topics that may be discussed in the course include climate change, artificial intelligence, gene editing, and public health.

LSC 440

Explores how to navigate the complex world of digital and networked communication tools with an eye toward a wide variety of careers in communication. Understand and evaluate social implications of digital media, informed by the most recent scholarship and classical theories. Attention is given to implications for public engagement with controversial scientific issues.

LSC 251

Introduction to communication at the intersection of science, politics and society; overview of the theoretical foundations of science communication and their relevance for societal debates about science and emerging technologies across different parts of the world.

LSC 835

Examines science communication through the framework of strategic communication. Examines frameworks and concepts from marketing, branding, advertising, public relations, organizational communication, and related fields to help inform organizational and individual-level science communication and engagement strategies. Explores topics such as messaging tactics, persuasion, audience segmentation and DEI (diversity, equity, and inclusion), and behavior change.