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DIGITAL BRAND BUILDING

JOURN/MARKETNG 605
课程描述

Provides an overview of the rapidly changing digital landscape and its role and importance in the marketing mix. Explores the digital revolution and its impact on building brands in today's digital first environment. Examines themes of the revolution and their effects on how organizations market their brands and, more broadly, on culture.

先修课程

MARKETNG 300 , JOURN 201 , or declared in the Business Exchange program

满足要求

This course does not satisfy any prerequisites.

学分

未报告

开课时间

未报告

平均绩点
未报告

无法计算变化

完成率
未报告

无法计算变化

A率
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无法计算变化

班级规模
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与历史数据相比无变化

暂无数据

教师 (2026 Summr)

按评分排序，数据来自 Rate My Professors

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