CONCEPTUALIZATION AND DESIGN OF MASS COMMUNICATION RESEARCH

JOURN 901

Research presentations by mass communication scholars, and is designed to acquaint graduate students with theoretical and methodological approaches to the study of communication.

JOURN 880

In-depth investigation of a specific topic in mass communication.

LSC 720

Introduction of concepts fundamental to conduct of social scientific research, overview of history and structure of field of communication, survey of major theoretical perspectives on mass communication at both micro and macro levels, with treatment of micro-macro and mass-interpersonal integration.

JOURN 813

Detailed practicum on conducting and publishing empirical research in mass communication.

JOURN 657

Covers fundamental thinking skills necessary for the critical evaluation and presentation of arguments in mass communication, especially those based upon quantitative information. Introduces generic logic and quantitative reasoning concepts through analysis and discussion of specific cases drawn from research reported in the mass media (e.g., health and business news, public opinion polls), research on the media (e.g., the impact of media violence), and research for the media (e.g., audience research). Logical and quantitative reasoning skills will be improved through a variety of "hands on" projects.