MARKETING FOR TECHNICAL PROFESSIONALS
EPD 614
课程描述
Role and contribution of marketing and product management to overall operations; target marketing and market segmentation; product lifecycle positioning; develop product and marketing plan as part of balanced marketing effort; technical perspective on social, ethical, environmental, and sustainability of marketing and product management decisions.
先修课程
Graduate/professional standing. Not open to students declared in Business: Marketing, MBA.
满足要求
This course does not satisfy any prerequisites.
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教师 (2026 Summr)
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