HUMAN-CENTERED DESIGN AND BUSINESS
Design thinking is an iterative problem-solving process geared toward producing innovative solutions for complex and persistent problems in various fields and organizations. Its process, culture, and value system from both design and business point of views will be covered: Empathetic understanding of the end users, problem definition rooted in systems thinking, ideation with a strong emphasis on creativity, visualization and prototyping, testing rooted in a set of research methods, and finally, the importance of iteration in bringing about innovative solutions. The path from project to market will also be explored, with an understanding of how one might balance desirability, feasibility and viability.
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