PROFESSIONAL AND TECHNICAL COMMUNICATION IN BIOTECHNOLOGY

ABT 750

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.

BIOCHEM 721

Introduction to written and visual communication of biochemical research, both to other scientists and to general audiences, including: how to recognize and adapt work to different audiences; how to construct a scientific argument and the different strategies used for research reports, reviews, and proposals; and how to create figures and posters that clearly convey scientific data and concepts. Learn about the peer review process and revision of scientific writing. An intensive writing component, which requires multiple written and visual documentation on topics related to thesis research.

ABT 715

Application of biological and chemical methods to modern biotechnological product development. Overview of analysis techniques used to characterize products and evaluate quality and safety. Exploration of technological pipeline from conception to market, including proof-of-concept assessment, pre-clinical trials, clinical trials, and post-production testing.

ABT 720

Principles of descriptive and inferential statistics with applications in biotechnology including experimental design, quantitative data analysis, and bioinformatic evaluation of complex molecular and biological data sets.

ABT 700

Principles and techniques pertaining to biotechnology and its applications to our society. Survey of classical and emerging techniques.