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NEW PRODUCT INNOVATION

MARKETNG 737
과목 설명

Explores strategies and processes by which organizations effectively discover, develop, and launch impactful new products. Includes design thinking methods and the stage-gate approach to generate and evaluate new product ideas.

선수과목

Graduate/professional standing and (MARKETNG 300 , MARKETNG 700 or GENBUS 311 ), or declared in graduate Business Exchange program

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점
3.83

2.73% 과거 데이터 대비

수료율
100%

과거 데이터 대비 변화 없음

A 비율
69.23%

13.8% 과거 데이터 대비

학급 규모
26

-11.03% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

MARKETING MANAGEMENT

MARKETNG 700

Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, competitor, and collaborator factors are emphasized as foundations for marketing decision-making. Examines the key aspects of product, pricing, distribution, and promotion strategy.

TECHNOLOGY PRODUCT MARKETING

MARKETNG 340

Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy.

TECHNOLOGY PRODUCT MARKETING

MARKETNG 740

Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy.

NEW PRODUCT INNOVATION

MARKETNG 437

Explore strategies and processes by which organizations effectively discover, develop, and launch impactful new products. Includes design thinking methods and the stage-gate approach to generate and evaluate new product ideas.

MARKETING STRATEGY

MARKETNG 460

A capstone in strategic marketing decision making, emphasizing analysis of the external environment. Focuses on the integration of prior learning, new frameworks, and application of marketing strategy from a "real world" perspective.