CONSUMER BEHAVIOR

MARKETNG 305

Consumer behavior is a broad field that studies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences. Provides an integrated view of consumer behavior that draws on psychological, economic, anthropological and sociological perspectives to enhance understanding of consumer acquisition processes.

CNSRSCI 657

Analyses from social and psychological perspectives. Motivation, perception, learning and attitude formation. Effects of social class, family structure, cultural backgrounds and reference groups.

CNSRSCI 888

Provide a broad-based knowledge of the consumer behavior literature. Develop skills to be an active researcher in fields that require an understanding of consumer research.

CNSRSCI 561

Exploring applications of consumer behavior and insights in developing strategies for consumer engagement.

CNSRSCI 477

Analysis of the consumer's market, consumer's behavior, and government policies affecting the consumer in the American economy.