MARKETING FOR NON-MARKETING PROFESSIONALS

Name: MARKETING FOR NON-MARKETING PROFESSIONALS
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Rating: 5 (89 reviews)

EPD/GENBUS/MARKETNG 782

과목 설명

An overview of marketing's role within an organization, the key elements of a marketing plan, and how the plan is implemented. Students will learn about buyer demographic, psychographic and purchasing decision behavior. A thorough understanding of the customer enables students to develop a coordinated marketing mix (product, price promotion and place) that will satisfy the customer better than the competition and at the required margin. Students will leave the course understanding the degree to which all company functions must be coordinated and focused on the customer. This course will not apply toward fulfilling the MBA degree requirements.

선수과목

Graduate/professional standing or declared in graduate Business Exchange program

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점

3.95

-1.11% 과거 데이터 대비

수료율

100%

과거 데이터 대비 변화 없음

A 비율

90%

-8.98% 과거 데이터 대비

학급 규모

-43.82% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

MARKETING MANAGEMENT

MARKETNG 300

Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.

MARKETING MANAGEMENT

MARKETNG 700

Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, competitor, and collaborator factors are emphasized as foundations for marketing decision-making. Examines the key aspects of product, pricing, distribution, and promotion strategy.

ROUTE TO MARKET STRATEGIES

MARKETNG 725

Explores the critical role of 'Place' within the marketing mix, focusing on how to effectively design, implement, and manage the marketing channels that make products and services available at the right place, time, and value proposition. Covers identifying customer needs, aligning them with the strengths of various market intermediaries, addressing conflicts associated with direct-to-consumer strategies, and understanding incentivization, power dynamics, and control. Delves into managing relationships, the role of brands, and the transition to an omnichannel environment.

MARKETING FOR TECHNICAL PROFESSIONALS

EPD 614

Role and contribution of marketing and product management to overall operations; target marketing and market segmentation; product lifecycle positioning; develop product and marketing plan as part of balanced marketing effort; technical perspective on social, ethical, environmental, and sustainability of marketing and product management decisions.

FUNDAMENTALS OF MANAGEMENT AND MARKETING FOR NON-BUSINESS MAJORS

GENBUS 311

High-level introduction to concepts and practices in business. Overview of management, marketing, strategy, entrepreneurship, ethics, supply chain, and international business.