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GRAPHIC DESIGN FOR BRANDING AND IDENTITY

ART 458
과목 설명

This is an advanced graphic design course with an emphasis on corporate brand identity development. Topics can include mark development, product packaging, marketing and advertising collateral, web branding, and broadcast advertising development. Special attention is given the application of semiotics and other forms of basic communication theory to the design process.

선수과목

(ART 102 or ART 107 or declared in an Art graduate program), ART 346 , and ART 438

충족 요건
학점

미보고

개설 시기

미보고

평점
3.77

12.93% 과거 데이터 대비

수료율
100%

2.3% 과거 데이터 대비

A 비율
62.5%

79.78% 과거 데이터 대비

학급 규모
32

96.32% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

HISTORY OF GRAPHIC DESIGN AND TYPOGRAPHY

ART 438

Examines the major developments in graphic design and typography as the fields slowly emerged and began to define themselves during the 19th, 20th, and 21st centuries.

GRAPHIC DESIGN FOR PACKAGING

ART 465

Defines the role of packaging in product identification, presentation, and production. The unique challenges of adapting typography, illustration, design and materials to three-dimensional forms are explored. Research includes marketing objectives, structural integrity and display aesthetics.

GRAPHIC DESIGN FOR POSTERS

ART 467

Examines the design of posters as a mode of communication. Students will learn to create effective combinations of words and images that mobilize principles of composition, perception, and rhetoric. Projects will encourage students to further explore graphic design as a means of communication, artistic expression, and information organization.

PRODUCT DEVELOPMENT FOR GRAPHIC DESIGN

ART 558

Focuses on developing an understanding of design processes through the utilization of specific fabrication materials and methods. Experience is gained in giving form to objects and products. Prototyping techniques and digital design tools will be explored. In addition, investigates the movements in the history of product design and the development of materials, production, technologies, consumption and other social and cultural concerns that impact the field. A special focus on the identification and use of sustainable materials and processes.

BASIC GRAPHIC DESIGN

ART 346

Introduces the basic principles of graphic design. Develop an initial understanding of formal, conceptual, and technical aspects of the field. Emphasis will be given to the importance of working process, presentation and craftsmanship.