PRODUCT DEVELOPMENT

ABT 765

A survey of biotechnology assessments in areas such as regenerative medicine, agricultural biotechnology, and bioremediation. Course links disciplines with the critical evaluative role played by scientific discovery, market valuation, intellectual property, freedom-to-operate (FTO), and licensing strategy by assessing the role each played in the commercialization of a specific technology.

ABT 750

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.

BME 740

Industry-relevant concepts of biotechnology innovation and translation, directly connecting lessons and classwork to real-world experience and career opportunities and promoting meaningful and sustained engagement between students and industry representatives. Diverse range of translational biotechnology principles, such as product development in biotechnology, regulating biotechnology products, and quality and compliance in biomanufactured products.

ABT 715

Application of biological and chemical methods to modern biotechnological product development. Overview of analysis techniques used to characterize products and evaluate quality and safety. Exploration of technological pipeline from conception to market, including proof-of-concept assessment, pre-clinical trials, clinical trials, and post-production testing.

ABT 700

Principles and techniques pertaining to biotechnology and its applications to our society. Survey of classical and emerging techniques.