# THOMAS OGUINN — Courses & Reviews | UW–Madison [View on UW Courses](https://uwcourses.com/instructors/THOMAS_OGUINN--instructor_169ec7cc8ffc16329b4e85c0) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 85abe9ff8837c2c5a134368dcc4cfc85eb723524b21ddeb3d2e953887d2f0c8f ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-11T07:45:51.576183+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## instructor ### instructor uid instructor\_169ec7cc8ffc16329b4e85c0 ### source madgrades ### source instructor id 4183453 ### identity basis source\_id ### identity status source\_identified ### name THOMAS OGUINN ### first observed at 2026-09-06 23:14:58.172943+00:00 ### last observed at 2026-09-07 15:55:43.033547+00:00 ### ratings #### review count 17 #### quality 4.88 #### difficulty 1.65 #### quality count 17 #### difficulty count 17 #### profile id rmp:943453 #### source url #### match basis exact\_name #### observed at 2026-09-07 16:02:03.299066+00:00 #### courses #### bayesian quality 4.22037069380897 #### prior mean 3.6596857835465957 #### prior weight 20 ### grade statistics #### gpa 3.681 #### graded 1861 #### counts * 1207 * 268 * 293 * 51 * 38 * 1 * 3 #### sections 78 ### current false ### courses None recorded. ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### instructor url /instructors/THOMAS\_OGUINN--instructor\_169ec7cc8ffc16329b4e85c0 ## history | term | course\_uid | course\_id | title | | ---- | -------------------------------- | ------------ | ------------------------------------------------------- | | 1232 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1222 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1222 | course\_17404a37438cdf1183c02f5d | MARKETNG 365 | CONTEMPORARY TOPICS | | 1202 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1202 | course\_17404a37438cdf1183c02f5d | MARKETNG 365 | CONTEMPORARY TOPICS | | 1192 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1192 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1192 | course\_468c4fa5d3e269def4299cb8 | SOC 496 | TOPICS IN SOCIOLOGY | | 1184 | course\_cb86c1ddb531018fc1604db6 | MARKETNG 399 | READING AND RESEARCH-MARKETING | | 1184 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1182 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1182 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1182 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1174 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1172 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1172 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1172 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1164 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1162 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1162 | course\_af78f92a38e288f52f9741ae | MARKETNG 799 | READING AND RESEARCH-MARKETING | | 1162 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1154 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1152 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1152 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1152 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1144 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1142 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1134 | course\_cb86c1ddb531018fc1604db6 | MARKETNG 399 | READING AND RESEARCH-MARKETING | | 1134 | course\_af78f92a38e288f52f9741ae | MARKETNG 799 | READING AND RESEARCH-MARKETING | | 1134 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1134 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1132 | course\_08481a559fc3b9df8390e380 | MARKETNG 335 | BRAND MANAGEMENT & STRATEGY | | 1132 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1132 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1132 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1124 | course\_cb86c1ddb531018fc1604db6 | MARKETNG 399 | READING AND RESEARCH-MARKETING | | 1124 | course\_a2d54855fcedee302da237b7 | MARKETNG 990 | MARKETING INDEPENDENT RESEARCH PHD THESIS | | 1124 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1122 | course\_17404a37438cdf1183c02f5d | MARKETNG 365 | CONTEMPORARY TOPICS | | 1122 | course\_cb86c1ddb531018fc1604db6 | MARKETNG 399 | READING AND RESEARCH-MARKETING | | 1122 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1122 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1114 | course\_cb86c1ddb531018fc1604db6 | MARKETNG 399 | READING AND RESEARCH-MARKETING | | 1114 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1112 | course\_17404a37438cdf1183c02f5d | MARKETNG 365 | CONTEMPORARY TOPICS | | 1112 | course\_cb86c1ddb531018fc1604db6 | MARKETNG 399 | READING AND RESEARCH-MARKETING | | 1112 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1112 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1104 | course\_b23f22825e38161681b634de | MARKETNG 765 | CONTEMPORARY TOPICS | | 1102 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1102 | course\_0d93a1d5ee996ae6aa30fd6e | MARKETNG 971 | SEMINAR-MARKETING PHD, CONTEMPORARY TOPICS IN MARKETING | | 1102 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1094 | course\_17404a37438cdf1183c02f5d | MARKETNG 365 | CONTEMPORARY TOPICS | | 1094 | course\_ee246fb789b205cb2f4b99df | MARKETNG 735 | BRAND STRATEGY | | 1094 | course\_b23f22825e38161681b634de | MARKETNG 765 | CONTEMPORARY TOPICS | | 1094 | course\_af78f92a38e288f52f9741ae | MARKETNG 799 | READING AND RESEARCH-MARKETING | | 1094 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | | 1084 | course\_af78f92a38e288f52f9741ae | MARKETNG 799 | READING AND RESEARCH-MARKETING | | 1082 | course\_17404a37438cdf1183c02f5d | MARKETNG 365 | CONTEMPORARY TOPICS | | 1082 | course\_b23f22825e38161681b634de | MARKETNG 765 | CONTEMPORARY TOPICS | | 1072 | course\_17404a37438cdf1183c02f5d | MARKETNG 365 | CONTEMPORARY TOPICS | | 1072 | course\_b23f22825e38161681b634de | MARKETNG 765 | CONTEMPORARY TOPICS | | 1072 | course\_9675ecd9093afe9394aeb238 | MARKETNG 999 | READING AND RESEARCH-MARKETING PHD | ## timeline | term | courses | | ---- | ------- | | 1072 | 3 | | 1082 | 2 | | 1084 | 1 | | 1094 | 5 | | 1102 | 3 | | 1104 | 1 | | 1112 | 4 | | 1114 | 2 | | 1122 | 4 | | 1124 | 3 | | 1132 | 4 | | 1134 | 4 | | 1142 | 1 | | 1144 | 1 | | 1152 | 3 | | 1154 | 1 | | 1162 | 3 | | 1164 | 1 | | 1172 | 3 | | 1174 | 1 | | 1182 | 3 | | 1184 | 2 | | 1192 | 3 | | 1202 | 2 | | 1222 | 2 | | 1232 | 1 | ## term 1272 ## courses None recorded. ## reviews ### items ```json [ { "observed_at": "2026-09-07 16:02:03.299066+00:00", "run_id": "20260907T155543-ce3781c4", "source_review_id": "UmF0aW5nLTM2NjY1Mzk0", "source_instructor_id": "rmp:943453", "instructor_name": "Thomas O'Guinn", "course_label": "MARKETING335", "course_id": null, "course_uid": null, "review_date": "2022-09-28 15:42:08 +0000 UTC", "comment": "He was my favorite professor at Madison! So so funny and entertaining with interesting content! Would so take him again.", "source_url": "https://www.ratemyprofessors.com/professor/943453", "quality_rating": 5, "difficulty_rating": 2 }, { "observed_at": "2026-09-07 16:02:03.299066+00:00", "run_id": "20260907T155543-ce3781c4", "source_review_id": "UmF0aW5nLTM1NDQ0MDUx", "source_instructor_id": "rmp:943453", "instructor_name": "Thomas O'Guinn", "course_label": "MKT365", "course_id": null, "course_uid": null, "review_date": "2021-12-09 21:25:40 +0000 UTC", "comment": "Professor Oguinn was the most down-to-earth man. The content was very interesting and I absolutely loved his class! Only had 4 papers and 2 exams the whole year, super easy, take any of his classes while you still can!", "source_url": "https://www.ratemyprofessors.com/professor/943453", "quality_rating": 5, "difficulty_rating": 2 }, { "observed_at": "2026-09-07 16:02:03.299066+00:00", "run_id": "20260907T155543-ce3781c4", "source_review_id": "UmF0aW5nLTM1MzQ3NjY3", "source_instructor_id": "rmp:943453", "instructor_name": "Thomas O'Guinn", "course_label": "MKT365", "course_id": null, "course_uid": null, "review_date": "2021-12-02 17:50:00 +0000 UTC", "comment": "One of the best professors. No final, does not care about grades that much, and lectures are interesting. Besides the 4, 2-page essays you need to write throughout the semester, this class is super easy. posts lecture slides on canvas, 2 online exams in the whole semester, and honestly you don't have to do the assigned readings. take his class!", "source_url": "https://www.ratemyprofessors.com/professor/943453", "quality_rating": 5, "difficulty_rating": 1 }, { "observed_at": "2026-09-07 16:02:03.299066+00:00", "run_id": "20260907T155543-ce3781c4", "source_review_id": "UmF0aW5nLTM1MjkzNzE1", "source_instructor_id": "rmp:943453", "instructor_name": "Thomas O'Guinn", "course_label": "MKT335", "course_id": null, "course_uid": null, "review_date": "2021-11-23 20:27:19 +0000 UTC", "comment": "Tom is a very amazing and smart guy. This class is very inspirational and it makes you shift your perspective about marketing. I love his approach of explaining the psychology of why marketing campaigns are successful.", "source_url": "https://www.ratemyprofessors.com/professor/943453", "quality_rating": 5, "difficulty_rating": 1 }, { "observed_at": "2026-09-07 16:02:03.299066+00:00", "run_id": "20260907T155543-ce3781c4", "source_review_id": "UmF0aW5nLTM1MTY3NzI4", "source_instructor_id": "rmp:943453", "instructor_name": "Thomas O'Guinn", "course_label": "MARKETING335", "course_id": null, "course_uid": null, "review_date": "2021-10-29 02:01:14 +0000 UTC", "comment": "Best professor I've had in UW-Madison! Professor O'Guinn is a really smart guy and I learn something applicable every time in his lectures. His lectures are interesting and he's very humble and hilarious.", "source_url": "https://www.ratemyprofessors.com/professor/943453", "quality_rating": 5, "difficulty_rating": 1 }, { "observed_at": "2026-09-07 16:02:03.299066+00:00", "run_id": "20260907T155543-ce3781c4", "source_review_id": "UmF0aW5nLTM0NjMxOTI5", "source_instructor_id": "rmp:943453", "instructor_name": "Thomas O'Guinn", "course_label": "MARKETING335", "course_id": null, "course_uid": null, "review_date": "2021-04-27 03:02:46 +0000 UTC", "comment": "Tom is legit the best professor I've ever had at UW-Madison. It's clear that his goal for the class is to actually prepare students for the real world. He has incredible stories about various brands he's worked for and is hilarious too. Technology isn't his strong suit but he is willing to do anything for his students. 100/10", "source_url": "https://www.ratemyprofessors.com/professor/943453", "quality_rating": 5, "difficulty_rating": 1 } ] ``` ### total 17 ### page 1 ### courses None recorded. ### matched true ## social Image false