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Pete so obviously wants every student in his classroom to succeed and be prepared for their careers, he is a wonderful professor and human being.","source_url":"https://www.ratemyprofessors.com/professor/2639004","quality_rating":5,"difficulty_rating":2},{"observed_at":"2026-09-07 16:12:09.035512+00:00","run_id":"20260907T155543-ce3781c4","source_review_id":"UmF0aW5nLTM5NDk4Mjgx","source_instructor_id":"rmp:2639004","instructor_name":"Pete Long","course_label":"J676","course_id":null,"course_uid":null,"review_date":"2024-05-20 20:16:34 +0000 UTC","comment":"I took 676 and 345 with Pete. J676 is my favorite class I've ever taken. \n\nAlso, attend his personal branding lecture. Just do it.\n\n","source_url":"https://www.ratemyprofessors.com/professor/2639004","quality_rating":5,"difficulty_rating":5},{"observed_at":"2026-09-07 16:12:09.035512+00:00","run_id":"20260907T155543-ce3781c4","source_review_id":"UmF0aW5nLTM5MjgzODMw","source_instructor_id":"rmp:2639004","instructor_name":"Pete Long","course_label":"J676","course_id":null,"course_uid":null,"review_date":"2024-04-27 04:40:34 +0000 UTC","comment":"Pete is the GOAT! Really passionate about the industry and wants to help everyone succeed. Lectures/readings cover a lot at once which makes short weekly quizzes hard, but Pete offers a ton of extra credit opportunities. Class will be under a new name next year, but if you're interested in brand management TAKE IT!! Learned SO much and HW was fun!","source_url":"https://www.ratemyprofessors.com/professor/2639004","quality_rating":5,"difficulty_rating":2},{"observed_at":"2026-09-07 16:12:09.035512+00:00","run_id":"20260907T155543-ce3781c4","source_review_id":"UmF0aW5nLTM5Mjc1MzMx","source_instructor_id":"rmp:2639004","instructor_name":"Pete Long","course_label":"J345","course_id":null,"course_uid":null,"review_date":"2024-04-26 08:35:15 +0000 UTC","comment":"Pete Long is truly an amazing professor. He has encouraged me to do my best and cares about each and every one of his students. I would highly recommend taking one of his classes if you get the chance. ","source_url":"https://www.ratemyprofessors.com/professor/2639004","quality_rating":5,"difficulty_rating":3},{"observed_at":"2026-09-07 16:12:09.035512+00:00","run_id":"20260907T155543-ce3781c4","source_review_id":"UmF0aW5nLTM3Nzk1MzI4","source_instructor_id":"rmp:2639004","instructor_name":"Pete Long","course_label":"J676","course_id":null,"course_uid":null,"review_date":"2023-05-02 21:22:27 +0000 UTC","comment":"This was the first course I ever took with Prof. Long, and I wasn't disappointed. It is evidently clear how passionate he is about the PR and journalism industry, and it shows in his lectures. The course itself is rather easy, with minimal assignments and non-mandatory lectures. He gives great advice on \"real-world\" situations, too!","source_url":"https://www.ratemyprofessors.com/professor/2639004","quality_rating":4,"difficulty_rating":1},{"observed_at":"2026-09-07 16:12:09.035512+00:00","run_id":"20260907T155543-ce3781c4","source_review_id":"UmF0aW5nLTM3NjY0OTYz","source_instructor_id":"rmp:2639004","instructor_name":"Pete Long","course_label":"J676","course_id":null,"course_uid":null,"review_date":"2023-04-19 17:40:29 +0000 UTC","comment":"Pete is by far one of the most caring professors I've ever had. You can tell he just loves teaching and really wants you to succeed in both school and in your career. His lectures can be really dry and monotone at times, and for a longer class makes it a challenge to stay focused, which is his biggest teaching flaw. 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