[{"run_id":"20260906T231458-5fdd2fff","semester":"1272","observed_at":"2026-09-06 23:14:58.172943+00:00","record_version_id":"bfad89ee31370c7e8528520fb258c4a21383000b79f8214d5d5aa97c641e9cdd","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"81856a54ea7226beb4a53cd58e1c5fabf1acac25dccc8ce2cc5defa18ec0571a","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"MARKETNG 300andGEN BUS 306or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"20260907T155543-ce3781c4","semester":"1272","observed_at":"2026-09-07 15:55:43.033547+00:00","record_version_id":"bfad89ee31370c7e8528520fb258c4a21383000b79f8214d5d5aa97c641e9cdd","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"81856a54ea7226beb4a53cd58e1c5fabf1acac25dccc8ce2cc5defa18ec0571a","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"MARKETNG 300andGEN BUS 306or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"20261014T203208-0851c9a1","semester":"1274","observed_at":"2026-10-14 17:50:09.728220+00:00","record_version_id":"ae27f658fbf6113b95ed7e88d718c66d80d8cbc5a9b2c1315bfa0ec0dbbd10eb","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"53fc963b1c7e193fae66ecc35dcea8ab8a480bc9c08487c6cd3d7aab01c0e6de","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"MARKETNG 300andGEN BUS 306or declared in the Business Exchange program","official_learning_outcomes_json":"[{\"catalog_year\":\"2026-2027\",\"observed_at\":\"2026-10-14T17:51:28.404839+00:00\",\"source\":\"catalog\",\"source_url\":\"https://guide.wisc.edu/courses/marketng/\",\"term\":null,\"text\":\"Develop an understanding of digital marketing tools and their applications including but not limited to targeted advertising, social media marketing, and search engine advertising.\"},{\"catalog_year\":\"2026-2027\",\"observed_at\":\"2026-10-14T17:51:28.404839+00:00\",\"source\":\"catalog\",\"source_url\":\"https://guide.wisc.edu/courses/marketng/\",\"term\":null,\"text\":\"Identify and apply analytical methods of evaluation including data visualization, experimental design, regression analysis, factor analysis, and machine learning methods.\"},{\"catalog_year\":\"2026-2027\",\"observed_at\":\"2026-10-14T17:51:28.404839+00:00\",\"source\":\"catalog\",\"source_url\":\"https://guide.wisc.edu/courses/marketng/\",\"term\":null,\"text\":\"Gather and analyze data for a product category/brand from a variety of digital sources to evaluate the effectiveness of digital marketing approaches.\"}]"},{"run_id":"legacy-03b0bbb9723907cf3d1b41cf0bb34837dc398e42","semester":"1262","observed_at":"2025-04-16 05:20:33.104844+00:00","record_version_id":"80795abad31fb7290e55d1bd3bc883d7f3f265bd0b5faa421d3f3e8bbcd61215","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-0837245627eb714ae6bb0375f7abe8f41042011f","semester":"1262","observed_at":"2025-04-16 05:20:33.104844+00:00","record_version_id":"80795abad31fb7290e55d1bd3bc883d7f3f265bd0b5faa421d3f3e8bbcd61215","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-08c92e359bbbc110b0778b7e0b15d6f40000e6b1","semester":"1262","observed_at":"2025-08-21 07:05:14.730696+00:00","record_version_id":"1398e5c143fdbbf8ad4a074df6f24b024721bbbe18fa5e745db8b410b4d53100","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-0944d76440dc778fbb89626058c10451009ce9c6","semester":"1262","observed_at":"2025-05-21 03:36:18.194118+00:00","record_version_id":"bcf9409643ecabdde877e07bd19c3e9ba2c5516af425886156a9cb8ee03ce2bb","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-0a7f4bce29c816ef4d3d71b4eb8a2a3e15e33cc1","semester":"1262","observed_at":"2025-06-18 20:04:02.695444+00:00","record_version_id":"5982b80a1ddbc5e095b0f918f63050f78649a2e2e03428ee491de2b90381e866","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-0ab917f827a7de22ebdc1087114d377a31c4687b","semester":"1262","observed_at":"2025-05-22 02:11:02.531191+00:00","record_version_id":"d8cff8853e92661bcadec856ece52a4faf5fae3c0bb6c545527473de26863a6d","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-0c40ecab4b6db9333d1f18aef816e3ee659e300c","semester":"1262","observed_at":"2025-05-25 18:02:34.797617+00:00","record_version_id":"abbc57cf2add7e13fff3ec10208b7c4f65ddc89d6622926f0886d2d78e7d179e","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-0cb4d29a588ec7f11c7e00b7cf5dc3a0d23d0349","semester":"1266","observed_at":"2026-01-22 01:00:26.555427+00:00","record_version_id":"41fa65c1ea2d914d65a783a0c70058c48db30fa9fb881ff8be9c72fdba6a84ab","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"81856a54ea7226beb4a53cd58e1c5fabf1acac25dccc8ce2cc5defa18ec0571a","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"MARKETNG 300andGEN BUS 306or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-11c30ec39e91498cbfcf3a923c53a4b03e387280","semester":"1262","observed_at":"2025-07-20 04:58:26.847117+00:00","record_version_id":"88646d9f4604f4f7ed02e3b994ed7a7564119bfeb7dd2fd4d46e674d05c1d242","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-13cd500edf2587e9a3428f326253738fbea965ea","semester":"1264","observed_at":"2025-12-14 04:50:04.653658+00:00","record_version_id":"b647ca154a7acd63614768a4d2760cbe010f686f4c26262fd085e9a61fc5dbb0","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-1da08b2de39f05e6bc877c189fc2fd6eeda563f5","semester":"1262","observed_at":"2025-07-01 00:03:56.707251+00:00","record_version_id":"a6d09478108033ce0b417238fd3ca0fa785267c59614b59de11ed6c24e873dfd","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-2031af47efe133b0e7877f433286ff07385afc41","semester":"1262","observed_at":"2025-07-02 20:16:45.749584+00:00","record_version_id":"653e181081a3ed36b299d11d829b8420b8bbf2988547b43dab7120dc24bbae77","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-238eba6f32fbc30407f616dd0628ff02a2a824dd","semester":"1262","observed_at":"2025-08-17 05:15:07.788352+00:00","record_version_id":"954b61796b0d1b15f04a0fe05f47aa3931ea1d3e67a12486eca4ae3d379c7972","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-25f0ff56bc4d80f8a8afa1a0bcce8dae6fddb5e5","semester":"1262","observed_at":"2025-05-25 17:20:25.942090+00:00","record_version_id":"cf623e5fc2e1ed5e2ed9b0a2c47f504505c36e4770f7f996e91ef67846e7367f","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-2923f91826ce253b7aeefa9f75b4a39fe4c80ff0","semester":"1262","observed_at":"2025-08-10 05:10:25.938416+00:00","record_version_id":"36d6872ec241f0dcf5eab802ff8dd2e0f7c909b86fe4f72caaf9a81a39a827fd","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-2a05214a4023e0157fa6f7d188c85308f714176c","semester":"1262","observed_at":"2025-09-07 04:56:38.255315+00:00","record_version_id":"d3bc94c42970c07d3c9e8da50543e262cd881deb299811131aaa7de865b826b0","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-2b1b8e39131de92b94620b25c5bbb25690efed4c","semester":"1262","observed_at":"2025-06-01 07:54:53.913454+00:00","record_version_id":"fb620d904419def8c5e087cab14617871240b2f55a17bb6b6d802a363aaf3b0c","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-33a1225644e5a5855d60f66e65413946e72fedf4","semester":"1262","observed_at":"2025-06-22 01:52:05.152650+00:00","record_version_id":"36d300bcc7b7b41d64b4f259d66838659753fbd3532c87a76b0865481ace25c3","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-3b89c83dbf5208e13756184de1f2b2d0c09af35f","semester":"1262","observed_at":"2025-06-30 06:40:10.235522+00:00","record_version_id":"8cbd6f19452b4b51f9402c4810e836e81b0effcba6eccfa756a01c478883b3db","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-3c3eebf7f35c39364b445a2fa5a112ce28dbb4a1","semester":"1262","observed_at":"2025-06-01 17:03:59.062985+00:00","record_version_id":"7e3783b3bee0bbc39571bb0bf8fb99f58061897257b61cbfc474f48ccd0ec979","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-3fa4dd71391f1c9cf4ab2216680bbc428689f92d","semester":"1262","observed_at":"2025-05-25 01:15:58.180530+00:00","record_version_id":"41a521f18876c0c1fc6fb26d4409d37af9b694ecc677ad70593af5b7206a3129","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-4040aa216da722a34483f68fc1e129ea571ae08d","semester":"1262","observed_at":"2025-06-01 07:27:39.695506+00:00","record_version_id":"ec1718a5b26115015029cb3fd3827726ce5b028e69516b134e48b6757967e15e","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-454d53cd690294459f8ad0793cc3ed562060e56c","semester":"1262","observed_at":"2025-05-25 01:34:00.536004+00:00","record_version_id":"6a6d2d6e61f1b308351b6bfac41c538159fc7df446fd82d56f07ed6fa6449a67","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-486f091e051fdb4ccdb80ee7b4fb0a5814510324","semester":"1264","observed_at":"2025-11-16 05:32:31.273726+00:00","record_version_id":"c916645cf0f1aaf3ad90aebbd011a48089a44bf45bd2ead1ccfa7f2ba5ad3e28","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-50393cfc5fd5598d4f4731ef1919f2ff53af07d9","semester":"1262","observed_at":"2025-06-30 06:05:57.438846+00:00","record_version_id":"3419446a4502ff61ebc406909d637bce3ec56c6ccb2df31134f3ee01dcac5632","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-50f6947786b208c800db8bbd0cec84a8f0f187d2","semester":"1262","observed_at":"2025-06-02 03:49:42.915428+00:00","record_version_id":"99845c68d451a369dd95031e14220fcdc6533073d12875446d060a9cf63d33fe","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-51d86ed4082dced3803c295419b0ec8440942016","semester":"1264","observed_at":"2025-11-12 04:50:41.141307+00:00","record_version_id":"041b1ff4d93c921be9e65ba46e7efed280108cd473c09a1cae7859781faa0541","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-53101bd1c10db0d00d094e4c9154d4c244ff23d9","semester":"1262","observed_at":"2025-10-05 04:58:05.366968+00:00","record_version_id":"098ecf859f303befe22b3975a4ce3cf7c6b2ca77498a75dc6100a239091abaf7","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-58751151c564e11c5cb8aedd3a2d3527c22f73eb","semester":"1262","observed_at":"2025-06-01 06:59:01.536576+00:00","record_version_id":"4e5c62bce2b430c166297da58064a02aca43dbf870dcdb6a073bcf7c3533ca76","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-5c4c8d3701a333ba4ddadef7d0b5dde8440fcdf0","semester":"1262","observed_at":"2025-06-01 01:57:51.256704+00:00","record_version_id":"db9ce6138d35b3cdb6698582842811553fda1b9fde15f127e8505e197e8d7fa6","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-5d20d9f81651d3c83fcaa2fd10870ce6e5d5a685","semester":"1262","observed_at":"2025-05-21 16:48:48.484741+00:00","record_version_id":"338600809b52fc6d50b8607b480684f2b16cb5a250f97431f9f6b387e42a2585","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-5feaebf2ab37051c86ad360cc0fa0d7e0e2ea295","semester":"1262","observed_at":"2025-05-24 15:58:23.378859+00:00","record_version_id":"96103119b363da001cff1dde2a34c5a94f7a4f7f25658ae86978b7276ff63c52","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-60949965544fce098cc006354e201149005fb77b","semester":"1264","observed_at":"2025-10-26 05:07:14.077864+00:00","record_version_id":"e9d29bcb333414ed7f407e3ef6bceb96d9b86766aa85fba5c7d75cec325f1f9b","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-639225ac3addf8522f1d30cb4fe26054ea7f8c49","semester":"1262","observed_at":"2025-06-01 08:14:42.497608+00:00","record_version_id":"cd208de61d6c9b8e93bd6f6182d23d17848b8a5f031cb8af0ce09850f2c6202c","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-64093b17b3a9c67a41aa33eb37adb53ec38df714","semester":"1262","observed_at":"2025-05-22 02:11:02.531191+00:00","record_version_id":"78aaeb3167d51839cab79ae33aa6ad6e2e2bb7d4710dd6a76dd5ac659b5fef0f","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-6885b56099f55e08aa0205546369fb0381d50e13","semester":"1262","observed_at":"2025-07-13 04:59:22.367394+00:00","record_version_id":"d0b1dc9e54f55c7561988e263048d57da41ba1f75369ae035fb5c19c12ce1b74","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-69d4b2b16e8268f75b6390b3a0e2ce8bf73999da","semester":"1262","observed_at":"2025-06-30 03:21:29.925498+00:00","record_version_id":"f69cfc8acc8f29d8b0d12bf24b8514eae4e896ca13579847184daa4264956166","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-6b29c3e0673b2f9a736d2363db5409e03d5b3ed4","semester":"1264","observed_at":"2025-12-03 12:33:41.418072+00:00","record_version_id":"2182f7f8a90750e2cb0627116fb2dcc264f24221782fb75ab152ed422ebda2bc","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-73259984748de484976ef2ad56ad7ab3d4cb4518","semester":"1262","observed_at":"2025-06-26 08:27:56.461216+00:00","record_version_id":"226b9213503b28e501e1cb8a6d65a72b28d97302fbef3a73adf7af14f3d89f58","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-741602fbc6252c232a0b9e6bc1a9ae3101625f5a","semester":"1262","observed_at":"2025-06-30 22:49:32.522034+00:00","record_version_id":"9ff26f9e5b97749b0b86e18ec468ff000d7cb23ce9815a179f1e07a0e08d2d85","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-7774f45558276ec29bf626e58fffb4a27bdbb2a9","semester":"1264","observed_at":"2025-11-01 11:49:36.359151+00:00","record_version_id":"76189d31d55311bbedea9aa5b6e0015fc2f758e9a7c2040313775516b5970f41","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-7ab7c5e783fc8ebef8b8ee8cea019ee37a72ce74","semester":"1262","observed_at":"2025-09-28 04:58:07.340658+00:00","record_version_id":"521b6da351938144253de2f2c5bd1a9d77f21f18939c0ef957bf0fbcce48f7ad","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-7b2f22d83ea05055ab90dcb77dc802382cccc6f7","semester":"1262","observed_at":"2025-05-21 17:56:46.096741+00:00","record_version_id":"5dd8437b9c579e3f6fee3d920fa9382416174b6a5524f92a6cf4c0c18fd12ef2","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-7ca1175502be18eb51f7b016818a884a43fd4ebb","semester":"1262","observed_at":"2025-07-29 06:28:23.644795+00:00","record_version_id":"4763ec4a30bdc20a650009cc30b3a821154069ed8a20fe83c7f4d9b217dd5659","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-7d8cee5e42602ad9ba5dc0322085af2fa0dffaac","semester":"1262","observed_at":"2025-05-22 01:15:19.291664+00:00","record_version_id":"2490b101d36059f62fabf8ed3d1ed686a91e2da3a51ec924f81f022c2f8fb756","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-81a0d6a7f668c98c59bd05fa988aa079c5ad1f68","semester":"1262","observed_at":"2025-05-31 07:49:50.419452+00:00","record_version_id":"f4c7b25d2b2cd3f05e543789df8969070fbc6ba150be4b5bb9f5c7bba1a7ccac","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-82f31c08c746a214872494cde6ecaeb9330441b4","semester":"1262","observed_at":"2025-06-17 21:26:08.547156+00:00","record_version_id":"8ba2d03e3e9a2c993fad02ba2fac527f21c3ac961a168b84ae887ec2af207620","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-84c248343c5a99ab42c5616c594812a5e3e31cbb","semester":"1262","observed_at":"2025-07-04 06:00:07.487827+00:00","record_version_id":"314aec7ce833793d5cccdcff2a7fad0d9626440bc8fcf48317c79977f709f28b","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-86334e7275e315853287e8580c35456c68df800b","semester":"1262","observed_at":"2025-05-22 06:53:03.336354+00:00","record_version_id":"7b2a47a9532fce5f7f77bb3a6628527a488bcdc29470cf437f2f7865659b3d31","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-8686dc1664f93a6c05f50321410961b39b12f91b","semester":"1262","observed_at":"2025-05-28 10:17:41.595894+00:00","record_version_id":"3f222b7767e66605c66e9a1431bb463da243b583f59682e4cd8045da75dba133","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-86d941366886c9a14a2581c04e20d0bdd25e1b02","semester":"1262","observed_at":"2025-08-31 04:54:14.656039+00:00","record_version_id":"f27c56aab65c0f6c62e7e18fc06335071e0fd527b11bee26ae50298f1304a6aa","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-8ba1d2e6cfbb1525b4f9f769ec164fb6ad0f237a","semester":"1262","observed_at":"2025-06-02 05:22:45.010398+00:00","record_version_id":"42fff38b13c26c9476514c9783ab2415204602e890fc16d8aca30b966cf97fb7","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-90e5aa456689a3b222016c05c319bbcd0bddd453","semester":"1262","observed_at":"2025-05-25 02:00:10.037905+00:00","record_version_id":"993a677ceba5ca6bbfa6ace573ab226710f965720ce642d35113f2d1fe2d3d6d","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-92d960aa7e4cd6e4c9ac8b2e232092904038e9e4","semester":"1262","observed_at":"2025-06-08 01:50:46.451351+00:00","record_version_id":"5110607f8799d607d6818b1ef6c21b3a460464a09f8a2e8efa99c831b174dbd1","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-94002ae588a8f71eca6d64105f2e603e8587293b","semester":"1262","observed_at":"2025-05-21 09:01:16.021508+00:00","record_version_id":"58b2d84d6725bbe37f5080213674445fea4850195806be82492c9637f2ffa519","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-9dd575e013c5c6e000ab3ad2d1288cc1dd9c96dc","semester":"1264","observed_at":"2025-12-21 04:47:46.589081+00:00","record_version_id":"d10e45b403cae6ee7ed785370482d950a91a2fa15c0428a4d5389ada912f1fb0","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-a1ea26ed78cbd6e94bc3221e50a6ed9b6bf43871","semester":"1262","observed_at":"2025-05-25 09:16:55.180581+00:00","record_version_id":"ceda9e7213412c99c6cb64370c1534224154889bb5da9ab1e2988712204c4130","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-a76a3505853d5ea9c13bb98472b87361d469e2ee","semester":"1262","observed_at":"2025-05-28 18:03:41.793846+00:00","record_version_id":"6848faafd460ab1703b6571214af0db5522204445be4d9c7dd89ec0036ab099e","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-b285d591f6acf3aa1910e02edc297664db86eb8c","semester":"1262","observed_at":"2025-06-10 22:48:22.460295+00:00","record_version_id":"3a0e29c590c2fd91689b45f7629ca026517ae53ae945515b3b057c5c63c97270","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-b79af756e4f00ba98231feb859ed8e98239eb811","semester":"1262","observed_at":"2025-05-22 02:47:56.931581+00:00","record_version_id":"1f5e0b4801d596e9bf76a12dd49fa201065812d26ce9430ab08a756c1e474d7a","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-b89e05b94730c6471439082d9279c0a834a4aeec","semester":"1262","observed_at":"2025-08-26 20:25:42.325239+00:00","record_version_id":"5ee7834f13d2e598acda4ccb3702b6df9fe7df22e531b22cdaffe750ba92e728","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-b9279a12d1f2688df9e556183c94d41a89e431dc","semester":"1262","observed_at":"2025-07-06 01:49:47.203835+00:00","record_version_id":"72cf82c7deebfdb018fc2b0d8e57a659c75804d8e5c33aec105b7a27981bc850","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-bbdc905e96cc681a5e9a8b02c795b682206e36d1","semester":"1262","observed_at":"2025-06-25 08:02:45.445730+00:00","record_version_id":"a7c0c58a035ba66804968dc8458a18398234512b16417a65aff29d00e5567041","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-bde225b5243a13d81827aa173e39c78a652b54a0","semester":"1262","observed_at":"2025-05-23 07:22:33.219345+00:00","record_version_id":"9e51d573a290bc435b8134a1bbc74de754e176982457c3ef05e6cec324d4022a","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-c1fac4cbfde737f4f4ac02cdf15e6f5a9b5b676d","semester":"1262","observed_at":"2025-05-22 01:15:19.291664+00:00","record_version_id":"2490b101d36059f62fabf8ed3d1ed686a91e2da3a51ec924f81f022c2f8fb756","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-c6b62be45f8a13cba109ef2a7741b9cd9a6b8272","semester":"1262","observed_at":"2025-08-24 08:48:09.035112+00:00","record_version_id":"4c57694a3e57c68d7923661f7f392315260cb4e637b84ed9a13f648d98c82970","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-cc83f62cb6db61f39320916d819ad48ce55cd96d","semester":"1262","observed_at":"2025-05-22 00:45:35.735230+00:00","record_version_id":"e2e6c47e01563007b598d5a5f57ca0f7e8a6888f1f9fc7f71834ceb7b31486a1","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-d33818a01b6b4c5e2902e704da6e5b713742d4dc","semester":"1262","observed_at":"2025-10-13 10:46:24.251475+00:00","record_version_id":"838452d70f85d128191ed981715b56aab28dd5200dcb7aa566f6da6c9797e817","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-d3c17db9832d3064916046caf891dd23f10b1bb9","semester":"1262","observed_at":"2025-08-26 11:30:42.288639+00:00","record_version_id":"8b2ef9fa2604a983a3111d20c5744c62559fa97b6cf1ba99f1ab27d586d76ea4","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-d4ee226dc44268e9b6767fb9f5f20343322f494b","semester":"1262","observed_at":"2025-06-15 01:52:23.911697+00:00","record_version_id":"fb620d904419def8c5e087cab14617871240b2f55a17bb6b6d802a363aaf3b0c","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-d8f9fc7f136e2033556d9d65bbdbdf33425dbdc9","semester":"1262","observed_at":"2025-05-28 16:48:12.400438+00:00","record_version_id":"eed91494299940bc4756a8fb9f4ed3d1fdd947dc53c3791179c6e603c4f1c5f2","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-dbbc9739c616c3846b2e796e00a36fa41225f7d8","semester":"1262","observed_at":"2025-06-01 17:47:19.325144+00:00","record_version_id":"abc9d6829b41a750bc7fc2d03fff05fbd15ebeb669ddec56cbcdb9f52214bb78","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-dbe5f2d24b48c3177297a3d69c553cc9d1194bac","semester":"1262","observed_at":"2025-09-14 05:00:27.366070+00:00","record_version_id":"c148e0f642829440c50ba377a46fdb56333c895d472d20cf5025c8774911b9bc","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-dd357dc2758e9e282c30988a527ce37de92593b9","semester":"1264","observed_at":"2025-10-19 01:39:41.951404+00:00","record_version_id":"a6fd969b15f394b1437562c662e83d9b93661e722e097d03fc37a0250398dc15","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-de74de559e409a3fe668685e28043b888d2e6841","semester":"1262","observed_at":"2025-06-27 07:38:50.882897+00:00","record_version_id":"fb64aaec90bf864fc5f12a7df56d8415b62a7b560969331ba4e140ca47198b0d","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-deca7188cf536ade3203cd88b52a45e92a059617","semester":"1262","observed_at":"2025-06-27 00:37:46.087071+00:00","record_version_id":"7b554b0085259e4cb3f855ddfb2d1723c84205a869c6ef9f3f544c0bde6ba929","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-df60fa9ac3931c5612b0fa641b7a6f5fbec86fab","semester":"1262","observed_at":"2025-05-24 06:36:37.554678+00:00","record_version_id":"e03ab92716d88698127ee83c578467d055609a321e614e26c7050462c97c6752","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-e339da2d849aaf8bb4dceca07a84728af23cf755","semester":"1262","observed_at":"2025-07-23 08:49:22.748925+00:00","record_version_id":"d20f3a76036ae4ded324ca818245f61cad72edc244add21dc6b183871f561517","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-e934b1784835f5d36ae9b7ef0992b11e72c39142","semester":"1262","observed_at":"2025-06-01 06:21:25.219533+00:00","record_version_id":"c84ee53fc6a94c69802725e2752737e0485f6d2f619cda02e721739d972ffe6a","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-ef471690c082448deebd2687eab84b0b78813c36","semester":"1262","observed_at":"2025-06-29 01:47:56.317645+00:00","record_version_id":"39d438d1fab0434d8467db48ee8abea8e9ef0baa967e474aabf6242775866082","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-efc4e8e2cd7c3f68e059a308990c00c77c7611eb","semester":"1264","observed_at":"2025-10-16 05:48:13.935141+00:00","record_version_id":"0328d9670c91da223e9880a86f2895ca6ab354610f01fc147208b46fbab448a4","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"},{"run_id":"legacy-f18b7749725097d41f69c60779ff38cf073b93b3","semester":"1262","observed_at":"2025-05-21 19:52:03.259353+00:00","record_version_id":"9d401b1188adddedf024fb976c7de02c49ba2c02e5487c359a9028e6aa5bb30e","course_id":"MARKETNG 445","course_uid":"course_1be2171921f5c96507aafa0c","catalog_version_id":"febc02f44336c689e79d321b2bc511aaf11914822eec20365058a52392ed33a2","course_number":445,"subjects":["MARKETNG"],"title":"DIGITAL MARKETING ANALYTICS","description":"Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.","requirements_text":"Sophomore standing,MARKETNG 300and (GEN BUS 303 or306), or declared in the Business Exchange program","official_learning_outcomes_json":"[]"}]