# MARKETNG 775: Social Media Marketing | UW–Madison [View on UW Courses](https://uwcourses.com/courses/MARKETNG_775) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 52a78527ff09011d88cb04c7d43867d9fbfec2930bf1dd2ec359ebd2844e0b07 ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-10T19:50:42.743001+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## course ### run id 20260907T155543-ce3781c4 ### semester 1272 ### observed at 2026-09-07 15:55:43.033547+00:00 ### record version id cbf275db74675d8edbd19a8f4d0a4aec15b87696f0ff1cb7466c690b39aebd7b ### course id MARKETNG 775 ### course uid course\_9c583cb080c7e6eaf5432b91 ### catalog version id b4900d94d39d677ed3512d72e327f7264fadf4e9ef818bbbde960d8b1abc5483 ### course number 775 ### subjects * MARKETNG ### title SOCIAL MEDIA MARKETING ### description Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands. ### requirements text Graduate/professional standing and (MARKETNG 300,700orGEN BUS 311), or declared in graduate Business Exchange program ### credit offering ids None recorded. ### llm job id enrich-8b774950c2b6adfdc46d1b82 ### llm output id fb8d9054f24c89d3b66463af2420316aa3a611ddd51d592161570e6ac093c85c ### llm model nvidia/Qwen3.6-35B-A3B-NVFP4 ### llm model revision 1355db6a052410cfd62085d94b58866fd0f2c3c5 ### llm task version 14 ### llm search status valid ### llm summary Social Media Marketing teaches the development and management of social media strategies to build brand competitive advantage. ### llm topics * Social media platforms and channels. * Consumer listening and innovation. * Brand-consumer communication. ### llm skills * Developing and managing social media strategies. * Leveraging social media for competitive advantage and innovation. ### llm assumed background * Foundations in marketing management and program elements. * Strategic marketing decision-making frameworks. * General business fundamentals including marketing and strategy. ### llm search phrases * social media strategy * brand communication * consumer listening * digital marketing * competitive advantage social media ### llm requirements status valid ### llm student summary status valid ### llm experience status insufficient\_evidence ### catalog variants None recorded. ### student summary #### context hash 32c20dd7fc183998832391714c2d2815d82cd0261a716ae264b975691108a93d #### course id MARKETNG 775 #### current instructors None recorded. #### difficulty workload None recorded. #### errors None recorded. #### historical context None recorded. #### message No course-specific reviews available #### offered false #### profile hash 5cb4dabf887cdbcd8c00d5a1312e10828b95c63f30bc3ea76aea199565390d02 #### quick take Recent recorded grades — Spring 2023: 3.97 GPA, 100.0% A/AB (n=19 letter grades); Spring 2026: 3.53 GPA, 66.7% A/AB (n=15 letter grades). ```json { "citations": [ { "course_id": "MARKETNG 775", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "5afdec97-cc63-3b56-ac3f-b856a7eae004", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1234", "type": "grade" }, { "course_id": "MARKETNG 775", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "5afdec97-cc63-3b56-ac3f-b856a7eae004", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1264", "type": "grade" } ] } ``` #### student experience None recorded. #### task hash 74fb0997943e888960bbc9e47db8c4fd12e4292d55c20509d8d89db6a9910f68 #### teaching history None recorded. #### term id 1272 #### term name 2026 Fall #### version 2 ### requirements #### nodes ```json [ { "children": [ "n1", "n7" ], "condition": null, "course": null, "evidence": "Graduate/professional standing and (MARKETNG 300,700orGEN BUS 311), or declared in graduate Business Exchange program", "id": "n0", "kind": "any" }, { "children": [ "n2", "n3" ], "condition": null, "course": null, "evidence": "Graduate/professional standing and (MARKETNG 300,700orGEN BUS 311)", "id": "n1", "kind": "all" }, { "children": [], "condition": "Graduate/professional standing", "course": null, "evidence": "Graduate/professional standing", "id": "n2", "kind": "condition" }, { "children": [ "n4", "n5", "n6" ], "condition": null, "course": null, "evidence": "(MARKETNG 300,700orGEN BUS 311)", "id": "n3", "kind": "any" }, { "children": [], "condition": null, "course": { "course_number": 300, "minimum_grade": null, "subjects": [ "MARKETNG" ], "timing": "prior" }, "evidence": "MARKETNG 300", "id": "n4", "kind": "course" }, { "children": [], "condition": null, "course": { "course_number": 700, "minimum_grade": null, "subjects": [ "MARKETNG" ], "timing": "prior" }, "evidence": "700", "id": "n5", "kind": "course" }, { "children": [], "condition": null, "course": { "course_number": 311, "minimum_grade": null, "subjects": [ "GENBUS" ], "timing": "prior" }, "evidence": "GEN BUS 311", "id": "n6", "kind": "course" }, { "children": [], "condition": "declared in graduate Business Exchange program", "course": null, "evidence": "declared in graduate Business Exchange program", "id": "n7", "kind": "condition" } ] ``` #### notes * The requirement is an OR between a compound condition (Standing AND Course Group) and a Program Declaration condition. The Course Group is an OR of three specific courses. #### root n0 #### status parsed ### instructors None recorded. ### offerings None recorded. ### sections None recorded. ### grade instructors ```json [ { "instructor_uid": "instructor_9fbf564b455cf0ff69a92620", "source": "madgrades", "source_instructor_id": "6462880", "identity_basis": "source_id", "identity_status": "source_identified", "name": "SUYOUNG MOON", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "grade_statistics": { "gpa": 3.565, "graded": 362, "counts": [ 139, 153, 53, 12, 5, 0, 0 ], "sections": 11 }, "instructor_url": "/instructors/SUYOUNG_MOON" }, { "instructor_uid": "instructor_e91b0243743e96b208325590", "source": "madgrades", "source_instructor_id": "6394821", "identity_basis": "source_id", "identity_status": "source_identified", "name": "ISHITA CHAKRABORTY", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "ratings": { "review_count": 2, "quality": 1, "difficulty": 3.5, "quality_count": 2, "difficulty_count": 2, "profile_id": "rmp:2799292", "source_url": "https://www.ratemyprofessors.com/professor/2799292", "match_basis": "exact_name", "observed_at": "2026-09-07 16:35:39.555498+00:00", "courses": {}, "bayesian_quality": 3.417896166860541, "prior_mean": 3.6596857835465957, "prior_weight": 20 }, "grade_statistics": { "gpa": 3.677, "graded": 206, "counts": [ 118, 52, 30, 3, 3, 0, 0 ], "sections": 10 }, "instructor_url": "/instructors/ISHITA_CHAKRABORTY--instructor_e91b0243743e96b208325590" } ] ``` ### grades ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 775", "course_uid": "course_9c583cb080c7e6eaf5432b91", "term_id": "1234", "term_name": "Spring 2023", "instructors": [ "Ishita Chakraborty", "SUYOUNG MOON" ], "a": 18, "ab": 1, "b": 0, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 19, "source_aliases": [ "MARKETNG 775" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 775", "course_uid": "course_9c583cb080c7e6eaf5432b91", "term_id": "1264", "term_name": "Spring 2026", "instructors": [ "Ishita Chakraborty" ], "a": 6, "ab": 4, "b": 5, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 15, "source_aliases": [ "MARKETNG 775" ] } ] ``` ### statistics #### gpa 3.779 #### graded 34 #### counts * 24 * 5 * 5 * 0 * 0 * 0 * 0 ### grade conflicts None recorded. ### evidence #### history * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_9c583cb080c7e6eaf5432b91-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_9c583cb080c7e6eaf5432b91-0.json) #### traces * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_9c583cb080c7e6eaf5432b91-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_9c583cb080c7e6eaf5432b91-0.json) #### results * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_9c583cb080c7e6eaf5432b91-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_9c583cb080c7e6eaf5432b91-0.json) ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ## context ### all #### term #### gpa 3.7794117647058822 #### count 34 #### university ##### size 1974 ##### gpa Percentile 59 ##### count Percentile 6 ##### median Count 76 ##### histogram | range | count | current | | ------- | ----- | ------- | | 0.0–0.4 | 0 | false | | 0.4–0.8 | 0 | false | | 0.8–1.2 | 0 | false | | 1.2–1.6 | 0 | false | | 1.6–2.0 | 0 | false | | 2.0–2.4 | 1 | false | | 2.4–2.8 | 15 | false | | 2.8–3.2 | 163 | false | | 3.2–3.6 | 541 | false | | 3.6–4.0 | 1254 | true | #### departments ```json [ { "subject": "MARKETNG", "comparison": { "size": 30, "gpaPercentile": 83, "countPercentile": 0, "medianCount": 73, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 14, "current": false }, { "range": "3.6–4.0", "count": 16, "current": true } ] } } ] ``` ### terms #### 1234 ##### term 1234 ##### gpa 3.973684210526316 ##### count 19 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1264 ##### term 1264 ##### gpa 3.533333333333333 ##### count 15 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | ### benchmarks #### all ##### school ###### size 1974 ###### gpa 3.6469529798418985 ###### top Share 81.34012776192195 ###### count 76 ##### MARKETNG ###### size 30 ###### gpa 3.592277380549753 ###### top Share 78.91199942441692 ###### count 73 #### terms ##### 1234 ###### school ###### size 1188 ###### gpa 3.5799441677552393 ###### top Share 77.18256448537606 ###### count 65 ###### MARKETNG ###### size 25 ###### gpa 3.6234775035319644 ###### top Share 80.59975420956242 ###### count 58 ##### 1264 ###### school ###### size 1283 ###### gpa 3.6229729166451925 ###### top Share 80.13669149396227 ###### count 66 ###### MARKETNG ###### size 16 ###### gpa 3.483591884557984 ###### top Share 73.98101796980842 ###### count 52.5 ## instructor Trends ```json [ { "uid": "instructor_e91b0243743e96b208325590", "name": "ISHITA CHAKRABORTY", "count": 34, "terms": [ { "term": "1234", "count": 19, "sections": 2, "gpa": 3.973684210526316 }, { "term": "1264", "count": 15, "sections": 1, "gpa": 3.533333333333333 } ] }, { "uid": "instructor_9fbf564b455cf0ff69a92620", "name": "SUYOUNG MOON", "count": 19, "terms": [ { "term": "1234", "count": 19, "sections": 2, "gpa": 3.973684210526316 } ] } ] ``` ## following None recorded.