# MARKETNG 750: Brand Asset Management | UW–Madison [View on UW Courses](https://uwcourses.com/courses/MARKETNG_750) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 52a78527ff09011d88cb04c7d43867d9fbfec2930bf1dd2ec359ebd2844e0b07 ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-10T19:50:42.743001+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## course ### run id 20260907T155543-ce3781c4 ### semester 1272 ### observed at 2026-09-07 15:55:43.033547+00:00 ### record version id 76437f85ecfd1be2b116dcc11845d80764d06e1f54df20ce43bf574bb9409364 ### course id MARKETNG 750 ### course uid course\_12b9f39f5074922c22d58d76 ### catalog version id 7c95d0f9ec6dd9a930ea3e240591771db65ba63782c79c68d549deed1ebd2961 ### course number 750 ### subjects * MARKETNG ### title BRAND ASSET MANAGEMENT ### description Learn how brands add value for consumers and customers and how an understanding of this process can be used to create and leverage intangible brand assets for the organizations that own and control brands. ### requirements text Graduate/professional standing or declared in graduate Business Exchange program ### credit offering ids None recorded. ### llm job id enrich-8b774950c2b6adfdc46d1b82 ### llm output id c8288951f372740686627e269b829659fa69d7f18d37acd9a629440e7c1a93eb ### llm model nvidia/Qwen3.6-35B-A3B-NVFP4 ### llm model revision 1355db6a052410cfd62085d94b58866fd0f2c3c5 ### llm task version 14 ### llm search status valid ### llm summary Brand Asset Management teaches how brands add value to consumers and how to leverage intangible assets for organizations. ### llm topics * Brand value for consumers and customers * Intangible brand assets ### llm skills * Creating and leveraging intangible brand assets * Understanding brand value processes for consumers ### llm assumed background None recorded. ### llm search phrases * brand value creation * intangible brand assets * brand management strategy * consumer brand perception ### llm requirements status valid ### llm student summary status valid ### llm experience status insufficient\_evidence ### catalog variants None recorded. ### student summary #### context hash f9cbcb42fd1e59c59651e337bec40aa758719923610b23e44f753fc6b7254e25 #### course id MARKETNG 750 #### current instructors None recorded. #### difficulty workload None recorded. #### errors None recorded. #### historical context None recorded. #### message No course-specific reviews available #### offered false #### profile hash 5cb4dabf887cdbcd8c00d5a1312e10828b95c63f30bc3ea76aea199565390d02 #### quick take Recent recorded grades — Fall 2025: 3.65 GPA, 90.0% A/AB (n=10 letter grades). ```json { "citations": [ { "course_id": "MARKETNG 750", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "1529b5ac-0d42-3ac8-8430-b363f24d96fd", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1262", "type": "grade" } ] } ``` #### student experience None recorded. #### task hash 74fb0997943e888960bbc9e47db8c4fd12e4292d55c20509d8d89db6a9910f68 #### teaching history None recorded. #### term id 1272 #### term name 2026 Fall #### version 2 ### requirements #### nodes ```json [ { "children": [ "n1", "n2" ], "condition": null, "course": null, "evidence": "Graduate/professional standing or declared in graduate Business Exchange program", "id": "n0", "kind": "any" }, { "children": [], "condition": "Graduate/professional standing", "course": null, "evidence": "Graduate/professional standing", "id": "n1", "kind": "condition" }, { "children": [], "condition": "declared in graduate Business Exchange program", "course": null, "evidence": "declared in graduate Business Exchange program", "id": "n2", "kind": "condition" } ] ``` #### notes None recorded. #### root n0 #### status parsed ### instructors None recorded. ### offerings None recorded. ### sections None recorded. ### grade instructors ```json [ { "instructor_uid": "instructor_8a7bdd7b532e6e641c1745fc", "source": "madgrades", "source_instructor_id": "4381575", "identity_basis": "source_id", "identity_status": "source_identified", "name": "AZIZA JONES", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "ratings": { "review_count": 5, "quality": 3.6, "difficulty": 1.2, "quality_count": 5, "difficulty_count": 5, "profile_id": "rmp:2837447", "source_url": "https://www.ratemyprofessors.com/professor/2837447", "match_basis": "exact_name", "observed_at": "2026-09-07 16:53:43.470996+00:00", "courses": {}, "bayesian_quality": 3.6477486268372763, "prior_mean": 3.6596857835465957, "prior_weight": 20 }, "grade_statistics": { "gpa": 3.644, "graded": 354, "counts": [ 205, 77, 53, 9, 9, 1, 0 ], "sections": 11 }, "instructor_url": "/instructors/AZIZA_JONES--instructor_8a7bdd7b532e6e641c1745fc" }, { "instructor_uid": "instructor_be140ae1cb024aed09d72396", "source": "madgrades", "source_instructor_id": "6034206", "identity_basis": "source_id", "identity_status": "source_identified", "name": "TANISHKA JAIN", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "grade_statistics": { "gpa": 3.541, "graded": 508, "counts": [ 242, 127, 95, 33, 8, 3, 0 ], "sections": 16 }, "instructor_url": "/instructors/TANISHKA_JAIN--instructor_be140ae1cb024aed09d72396" } ] ``` ### grades ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 750", "course_uid": "course_12b9f39f5074922c22d58d76", "term_id": "1262", "term_name": "Fall 2025", "instructors": [ "Aziza Jones", "TANISHKA JAIN" ], "a": 4, "ab": 5, "b": 1, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 10, "source_aliases": [ "MARKETNG 750" ] } ] ``` ### statistics #### gpa 3.65 #### graded 10 #### counts * 4 * 5 * 1 * 0 * 0 * 0 * 0 ### grade conflicts None recorded. ### evidence #### history * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_12b9f39f5074922c22d58d76-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_12b9f39f5074922c22d58d76-0.json) #### traces * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_12b9f39f5074922c22d58d76-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_12b9f39f5074922c22d58d76-0.json) #### results * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_12b9f39f5074922c22d58d76-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_12b9f39f5074922c22d58d76-0.json) ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ## context ### all #### term #### gpa 3.65 #### count 10 #### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | ### terms #### 1262 ##### term 1262 ##### gpa 3.65 ##### count 10 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | ### benchmarks #### all ##### school ###### size 1320 ###### gpa 3.628825763035853 ###### top Share 80.21118846327654 ###### count 70 ##### MARKETNG ###### size 16 ###### gpa 3.550893499083995 ###### top Share 77.67608273860581 ###### count 70 #### terms ##### 1262 ###### school ###### size 1320 ###### gpa 3.628825763035853 ###### top Share 80.21118846327654 ###### count 70 ###### MARKETNG ###### size 16 ###### gpa 3.550893499083995 ###### top Share 77.67608273860581 ###### count 70 ## instructor Trends ```json [ { "uid": "instructor_8a7bdd7b532e6e641c1745fc", "name": "AZIZA JONES", "count": 10, "terms": [ { "term": "1262", "count": 10, "sections": 1, "gpa": 3.65 } ] }, { "uid": "instructor_be140ae1cb024aed09d72396", "name": "TANISHKA JAIN", "count": 10, "terms": [ { "term": "1262", "count": 10, "sections": 1, "gpa": 3.65 } ] } ] ``` ## following None recorded.