# MARKETNG 740: Technology Product Marketing | UW–Madison

[View on UW Courses](https://uwcourses.com/courses/MARKETNG_740)

## Dataset

### revision

e243353dcb7d79b7247ced91d69443ef4c2a6349

### repository

twangodev/uwcourses

### schema version

6

### importer version

7

### projection id

52a78527ff09011d88cb04c7d43867d9fbfec2930bf1dd2ec359ebd2844e0b07

### observed at

2026-09-07T15:55:43.033547+00:00

### built at

2026-09-10T19:50:42.743001+00:00

### courses

8951

### current instructors

5754

### limited

false

### terms

* 1272
* 1264
* 1262
* 1254
* 1252
* 1244
* 1242
* 1234
* 1232
* 1224
* 1222
* 1212
* 1204
* 1202
* 1194
* 1192
* 1184
* 1182
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* 1172
* 1164
* 1162
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* 1074
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### term

1272

### departments

| subject   | count |
| --------- | ----- |
| AAE       | 90    |
| ABT       | 20    |
| ACCTIS    | 36    |
| ACTSCI    | 14    |
| AFAERO    | 10    |
| AFRICAN   | 87    |
| AFROAMER  | 71    |
| AGROECOL  | 21    |
| AMERIND   | 53    |
| ANAT\&PHY | 7     |
| ANATOMY   | 2     |
| ANESTHES  | 8     |
| ANSCI     | 57    |
| ANTHRO    | 95    |
| ART       | 125   |
| ARTED     | 10    |
| ARTHIST   | 121   |
| ASIALANG  | 129   |
| ASIAN     | 109   |
| ASIANAM   | 28    |
| ASTRON    | 38    |
| ATMOCN    | 69    |
| BIOCHEM   | 51    |
| BIOCORE   | 10    |
| BIOLOGY   | 14    |
| BIOMDSCI  | 18    |
| BME       | 66    |
| BMI       | 41    |
| BMOLCHEM  | 10    |
| BOTANY    | 69    |
| BSE       | 44    |
| C\&ESOC   | 73    |
| CBE       | 48    |
| CHEM      | 101   |
| CHICLA    | 52    |
| CIVENGR   | 133   |
| CLASSICS  | 47    |
| CNP       | 10    |
| CNSRSCI   | 50    |
| COMARTS   | 137   |
| COMPBIO   | 15    |
| COMPLIT   | 11    |
| COMPSCI   | 138   |
| COUNPSY   | 78    |
| CRB       | 19    |
| CS\&D     | 71    |
| CSCS      | 40    |
| CURRIC    | 193   |
| DANCE     | 93    |
| DERM      | 8     |
| DS        | 88    |
| DYSCI     | 35    |
| ECE       | 155   |
| ECON      | 145   |
| EDPOL     | 114   |
| EDPSYCH   | 97    |
| ELPA      | 70    |
| EMA       | 53    |
| EMERMED   | 17    |
| ENGL      | 206   |
| ENTOM     | 40    |
| ENVIRST   | 148   |
| EP        | 15    |
| EPD       | 67    |
| ESL       | 16    |
| F\&WECOL  | 60    |
| FAMMED    | 22    |
| FINANCE   | 50    |
| FOLKLORE  | 40    |
| FOODSCI   | 43    |
| FRENCH    | 63    |
| GEN\&WS   | 145   |
| GENBUS    | 72    |
| GENECSLR  | 17    |
| GENETICS  | 60    |
| GEOG      | 113   |
| GEOSCI    | 83    |
| GERMAN    | 82    |
| GLE       | 48    |
| GNS       | 38    |
| GREEK     | 27    |
| HDFS      | 41    |
| HEBR-BIB  | 13    |
| HEBR-MOD  | 10    |
| HISTORY   | 233   |
| HISTSCI   | 56    |
| HONCOL    | 13    |
| ILS       | 43    |
| INFOSYS   | 9     |
| INTEGART  | 7     |
| INTEGSCI  | 22    |
| INTER-AG  | 18    |
| INTER-HE  | 11    |
| INTER-LS  | 22    |
| INTEREGR  | 16    |
| INTLBUS   | 21    |
| INTLST    | 50    |
| ISYE      | 83    |
| ITALIAN   | 53    |
| JEWISH    | 56    |
| JOURN     | 88    |
| KINES     | 128   |
| LACIS     | 26    |
| LANDARC   | 61    |
| LATIN     | 24    |
| LAW       | 120   |
| LEGALST   | 48    |
| LINGUIS   | 35    |
| LIS       | 89    |
| LITTRANS  | 78    |
| LSC       | 52    |
| M\&ENVTOX | 7     |
| MARKETNG  | 62    |
| MATH      | 153   |
| MDGENET   | 8     |
| ME        | 130   |
| MEDHIST   | 43    |
| MEDICINE  | 60    |
| MEDIEVAL  | 32    |
| MEDPHYS   | 39    |
| MEDSC-M   | 29    |
| MEDSC-V   | 41    |
| MHR       | 68    |
| MICROBIO  | 45    |
| MILSCI    | 16    |
| MM\&I     | 22    |
| MOLBIOL   | 6     |
| MS\&E     | 59    |
| MUSIC     | 165   |
| MUSPERF   | 126   |
| NAVSCI    | 20    |
| NE        | 44    |
| NEURODPT  | 11    |
| NEUROL    | 7     |
| NEURSURG  | 4     |
| NTP       | 11    |
| NURSING   | 111   |
| NUTRSCI   | 65    |
| OBS\&GYN  | 18    |
| OCCTHER   | 39    |
| ONCOLOGY  | 14    |
| OPHTHALM  | 5     |
| OTM       | 43    |
| PATH      | 34    |
| PATH-BIO  | 29    |
| PEDIAT    | 26    |
| PHARMACY  | 31    |
| PHILOS    | 77    |
| PHMCOL-M  | 11    |
| PHMPRAC   | 45    |
| PHMSCI    | 60    |
| PHYASST   | 37    |
| PHYSICS   | 88    |
| PHYSIOL   | 3     |
| PHYTHER   | 37    |
| PLANTSCI  | 52    |
| PLPATH    | 35    |
| POLISCI   | 192   |
| POPHLTH   | 58    |
| PORTUG    | 33    |
| PSYCH     | 101   |
| PSYCHIAT  | 22    |
| PUBAFFR   | 54    |
| PUBLHLTH  | 23    |
| RADIOL    | 11    |
| REALEST   | 41    |
| RELIGST   | 90    |
| RHABMED   | 9     |
| RMI       | 24    |
| RP\&SE    | 102   |
| S\&APHM   | 17    |
| SCANDST   | 73    |
| SLAVIC    | 89    |
| SOC       | 149   |
| SOCWORK   | 87    |
| SOILSCI   | 46    |
| SPANISH   | 83    |
| SRMED     | 21    |
| STAT      | 94    |
| STDYABRD  | 52    |
| STS       | 8     |
| SURGERY   | 25    |
| SURGSCI   | 33    |
| THEATRE   | 91    |
| URBRPL    | 60    |
| UROLOGY   | 5     |
| ZOOLOGY   | 89    |

## course

### run id

20260907T155543-ce3781c4

### semester

1272

### observed at

2026-09-07 15:55:43.033547+00:00

### record version id

c7c76ed6eae96c868ad6326f66be0ca5c90aa6298883243aafa3db60ad37aab8

### course id

MARKETNG 740

### course uid

course\_eea41cc74dc4b3a43f76ba73

### catalog version id

31d6f1e700cebb49d0b0d2502466ce94732afe17c52aa1b76724d6e9989e1481

### course number

740

### subjects

* MARKETNG

### title

TECHNOLOGY PRODUCT MARKETING

### description

Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy.

### requirements text

Graduate/professional standing or declared in graduate Business Exchange program

### credits min

2

### credits max

3

### credit offering ids

* 1272:237:026716

### llm job id

enrich-8b774950c2b6adfdc46d1b82

### llm output id

8c99ad0433c6e2ba8200210cc0cbb6dd0ad9aebe57159d655bb1fe917fd93e80

### llm model

nvidia/Qwen3.6-35B-A3B-NVFP4

### llm model revision

1355db6a052410cfd62085d94b58866fd0f2c3c5

### llm task version

14

### llm search status

valid

### llm summary

MARKETNG 740 introduces marketing strategy for technology companies, covering adoption of traditional tools, new frameworks, disruptive technologies, and platform strategy.

### llm topics

* Technology development and adoption
* Managing disruptive technologies
* Economics of IT products
* AI
* Platform strategy

### llm skills

* Adopting traditional marketing tools for technology products
* Developing new marketing frameworks beyond traditional 5C's and 4P's
* Managing disruptive technologies
* Platform strategy

### llm assumed background

None recorded.

### llm search phrases

* technology product marketing strategy
* marketing technology companies
* disruptive technology management
* platform strategy economics
* AI marketing frameworks

### llm requirements status

valid

### llm student summary status

valid

### llm experience status

insufficient\_evidence

### catalog variants

None recorded.

### student summary

#### context hash

07ad9f77cc7a918d872890a183229c5f30ca348b86b410d2e59f0d206018bc2e

#### course id

MARKETNG 740

#### current instructors

```json
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    "name": "Yi Liu",
    "review_status": "no_course_reviews",
    "rmp_instructor_id": "rmp:1865427",
    "summary": [
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            },
            "table": "section_grades_latest",
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        "text": "Recent recorded grades — Spring 2025: 3.62 GPA, 71.4% A/AB (n=21 letter grades); Spring 2026: 4.00 GPA, 100.0% A/AB (n=7 letter grades). Includes jointly taught sections."
      }
    ]
  }
]
```

#### difficulty workload

None recorded.

#### errors

None recorded.

#### historical context

None recorded.

#### message

No course-specific reviews available

#### offered

true

#### profile hash

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#### quick take

Recent recorded grades — Fall 2009: 3.78 GPA, 94.4% A/AB (n=18 letter grades); Spring 2025: 3.62 GPA, 71.4% A/AB (n=21 letter grades); Spring 2026: 4.00 GPA, 100.0% A/AB (n=7 letter grades).

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```

#### student experience

None recorded.

#### task hash

74fb0997943e888960bbc9e47db8c4fd12e4292d55c20509d8d89db6a9910f68

#### teaching history

YI LIU is recorded teaching in Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

```json
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```

#### term id

1272

#### term name

2026 Fall

#### version

2

### requirements

#### nodes

```json
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    "course": null,
    "evidence": "Graduate/professional standing or declared in graduate Business Exchange program",
    "id": "n0",
    "kind": "condition"
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```

#### notes

None recorded.

#### root

n0

#### status

parsed

### instructors

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```

### offerings

```json
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    "semester": "1272",
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    "course_uid": "course_eea41cc74dc4b3a43f76ba73",
    "term_id": "1272",
    "source_course_id": "026716",
    "source_subject_id": "237",
    "title": "Technology Product Marketing",
    "credits_min": 2,
    "credits_max": 3,
    "typically_offered": "Not Applicable"
  }
]
```

### sections

```json
[
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    "observed_at": "2026-09-07 15:55:43.033547+00:00",
    "section_uid": "uw-section:1272:36432",
    "term_id": "1272",
    "source_section_id": "36432",
    "identity_basis": "class_number",
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    "section_type": "LEC",
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    "enrolled": 9,
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    "start_date": "2026-09-02 05:00:00+00:00",
    "end_date": "2026-10-18 05:00:00+00:00"
  }
]
```

### grade instructors

```json
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      "source_url": "https://www.ratemyprofessors.com/professor/1865427",
      "match_basis": "exact_name",
      "observed_at": "2026-09-07 15:57:55.557772+00:00",
      "courses": {
        "course_31fb5b7b6bf20ca63e33bd46": {
          "review_count": 2,
          "quality": 2,
          "difficulty": 3.5,
          "quality_count": 2,
          "difficulty_count": 2
        }
      },
      "bayesian_quality": 3.1931005804048853,
      "prior_mean": 3.6596857835465957,
      "prior_weight": 20
    },
    "instructor_url": "/instructors/YI_LIU"
  }
]
```

### grades

```json
[
  {
    "run_id": "20260907T155543-ce3781c4",
    "semester": "1272",
    "observed_at": "2026-09-07 15:55:43.033547+00:00",
    "course_id": "MARKETNG 740",
    "course_uid": "course_eea41cc74dc4b3a43f76ba73",
    "term_id": "1102",
    "term_name": "Fall 2009",
    "instructors": [
      "ARIC RINDFLEISCH"
    ],
    "a": 11,
    "ab": 6,
    "b": 1,
    "bc": 0,
    "c": 0,
    "d": 0,
    "f": 0,
    "satisfactory": 1,
    "unsatisfactory": 0,
    "credit": 0,
    "no_credit": 0,
    "passed": 0,
    "incomplete": 0,
    "no_work": 0,
    "not_reported": 0,
    "other": 0,
    "total": 19,
    "source_aliases": [
      "MARKETNG 740"
    ]
  },
  {
    "run_id": "20260907T155543-ce3781c4",
    "semester": "1272",
    "observed_at": "2026-09-07 15:55:43.033547+00:00",
    "course_id": "MARKETNG 740",
    "course_uid": "course_eea41cc74dc4b3a43f76ba73",
    "term_id": "1254",
    "term_name": "Spring 2025",
    "instructors": [
      "YEPENG JIN",
      "Yi Liu"
    ],
    "a": 14,
    "ab": 1,
    "b": 4,
    "bc": 1,
    "c": 1,
    "d": 0,
    "f": 0,
    "satisfactory": 0,
    "unsatisfactory": 0,
    "credit": 0,
    "no_credit": 0,
    "passed": 0,
    "incomplete": 0,
    "no_work": 0,
    "not_reported": 0,
    "other": 0,
    "total": 21,
    "source_aliases": [
      "MARKETNG 740"
    ]
  },
  {
    "run_id": "20260907T155543-ce3781c4",
    "semester": "1272",
    "observed_at": "2026-09-07 15:55:43.033547+00:00",
    "course_id": "MARKETNG 740",
    "course_uid": "course_eea41cc74dc4b3a43f76ba73",
    "term_id": "1264",
    "term_name": "Spring 2026",
    "instructors": [
      "WENDY JIANG",
      "Yi Liu"
    ],
    "a": 7,
    "ab": 0,
    "b": 0,
    "bc": 0,
    "c": 0,
    "d": 0,
    "f": 0,
    "satisfactory": 0,
    "unsatisfactory": 0,
    "credit": 0,
    "no_credit": 0,
    "passed": 0,
    "incomplete": 0,
    "no_work": 0,
    "not_reported": 0,
    "other": 0,
    "total": 7,
    "source_aliases": [
      "MARKETNG 740"
    ]
  }
]
```

### statistics

#### gpa

3.739

#### graded

46

#### counts

* 32
* 7
* 5
* 1
* 1
* 0
* 0

### grade conflicts

None recorded.

### evidence

#### history

* [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_eea41cc74dc4b3a43f76ba73-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_eea41cc74dc4b3a43f76ba73-0.json)

#### traces

* [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_eea41cc74dc4b3a43f76ba73-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_eea41cc74dc4b3a43f76ba73-0.json)

#### meetings

* [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/meetings/course\_eea41cc74dc4b3a43f76ba73-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/meetings/course_eea41cc74dc4b3a43f76ba73-0.json)

#### results

* [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_eea41cc74dc4b3a43f76ba73-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_eea41cc74dc4b3a43f76ba73-0.json)

### revision

e243353dcb7d79b7247ced91d69443ef4c2a6349

## context

### all

#### term



#### gpa

3.739130434782609

#### count

46

#### university

##### size

2463

##### gpa Percentile

55

##### count Percentile

24

##### median Count

78

##### histogram

| range   | count | current |
| ------- | ----- | ------- |
| 0.0–0.4 | 0     | false   |
| 0.4–0.8 | 0     | false   |
| 0.8–1.2 | 0     | false   |
| 1.2–1.6 | 0     | false   |
| 1.6–2.0 | 0     | false   |
| 2.0–2.4 | 0     | false   |
| 2.4–2.8 | 28    | false   |
| 2.8–3.2 | 259   | false   |
| 3.2–3.6 | 697   | false   |
| 3.6–4.0 | 1479  | true    |

#### departments

```json
[
  {
    "subject": "MARKETNG",
    "comparison": {
      "size": 30,
      "gpaPercentile": 72,
      "countPercentile": 28,
      "medianCount": 80.5,
      "histogram": [
        {
          "range": "0.0–0.4",
          "count": 0,
          "current": false
        },
        {
          "range": "0.4–0.8",
          "count": 0,
          "current": false
        },
        {
          "range": "0.8–1.2",
          "count": 0,
          "current": false
        },
        {
          "range": "1.2–1.6",
          "count": 0,
          "current": false
        },
        {
          "range": "1.6–2.0",
          "count": 0,
          "current": false
        },
        {
          "range": "2.0–2.4",
          "count": 0,
          "current": false
        },
        {
          "range": "2.4–2.8",
          "count": 0,
          "current": false
        },
        {
          "range": "2.8–3.2",
          "count": 1,
          "current": false
        },
        {
          "range": "3.2–3.6",
          "count": 14,
          "current": false
        },
        {
          "range": "3.6–4.0",
          "count": 15,
          "current": true
        }
      ]
    }
  }
]
```

### terms

#### 1102

##### term

1102

##### gpa

3.7777777777777777

##### count

18

##### departments

| subject  | comparison |
| -------- | ---------- |
| MARKETNG |            |

#### 1254

##### term

1254

##### gpa

3.619047619047619

##### count

21

##### departments

| subject  | comparison |
| -------- | ---------- |
| MARKETNG |            |

#### 1264

##### term

1264

##### gpa

4

##### count

7

##### departments

| subject  | comparison |
| -------- | ---------- |
| MARKETNG |            |

### benchmarks

#### all

##### school

###### size

2463

###### gpa

3.6221410891636285

###### top Share

79.68953582973151

###### count

78

##### MARKETNG

###### size

30

###### gpa

3.5677528814856987

###### top Share

78.47077141142671

###### count

80.5

#### terms

##### 1102

###### school

###### size

774

###### gpa

3.36712622366007

###### top Share

63.703228532165696

###### count

67

###### MARKETNG

###### size

11

###### gpa

3.59982416580592

###### top Share

79.65239893839671

###### count

41

##### 1254

###### school

###### size

1289

###### gpa

3.6126423469389106

###### top Share

79.48050408754871

###### count

66

###### MARKETNG

###### size

17

###### gpa

3.481456315169987

###### top Share

71.32646556786042

###### count

54

##### 1264

###### school

###### size

1283

###### gpa

3.6229729166451925

###### top Share

80.13669149396227

###### count

66

###### MARKETNG

###### size

16

###### gpa

3.483591884557984

###### top Share

73.98101796980842

###### count

52.5

## instructor Trends

```json
[
  {
    "uid": "instructor_209750169fc478fb67e7e585",
    "name": "YI LIU",
    "count": 28,
    "terms": [
      {
        "term": "1254",
        "count": 21,
        "sections": 1,
        "gpa": 3.619047619047619
      },
      {
        "term": "1264",
        "count": 7,
        "sections": 1,
        "gpa": 4
      }
    ]
  },
  {
    "uid": "instructor_d39c0242d98688b322522931",
    "name": "YEPENG JIN",
    "count": 21,
    "terms": [
      {
        "term": "1254",
        "count": 21,
        "sections": 1,
        "gpa": 3.619047619047619
      }
    ]
  },
  {
    "uid": "instructor_4220e310431e760022951e15",
    "name": "ARIC RINDFLEISCH",
    "count": 18,
    "terms": [
      {
        "term": "1102",
        "count": 18,
        "sections": 1,
        "gpa": 3.7777777777777777
      }
    ]
  },
  {
    "uid": "instructor_20c6ade525a903ffc3c550fb",
    "name": "WENDY JIANG",
    "count": 7,
    "terms": [
      {
        "term": "1264",
        "count": 7,
        "sections": 1,
        "gpa": 4
      }
    ]
  }
]
```

## following

None recorded.
