# MARKETNG 730: Strategic Pricing | UW–Madison [View on UW Courses](https://uwcourses.com/courses/MARKETNG_730) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 94468b7d4154126ca413937bb4738a6d21e0c2277f6fa397a6078ad80a32384f ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-10T23:19:01.870283+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## course ### run id 20260907T155543-ce3781c4 ### semester 1272 ### observed at 2026-09-07 15:55:43.033547+00:00 ### record version id 34ce750684a6cea31e4dc078a8c1de7480ae341232c0a2bb836a1b6f5f00a404 ### course id MARKETNG 730 ### course uid course\_9565399edf9a46fb8355d1ec ### catalog version id dc734e42e782be369d94a859dae3d4b651ea8bbecc346f32c6c463d01283e3fc ### course number 730 ### subjects * MARKETNG ### title STRATEGIC PRICING ### description Pricing is one of the most important but least understood of marketing decisions. Focus on key concepts and techniques for evaluating and formulating pricing strategies through analytical and experiential learning methods. ### requirements text Graduate/professional standing or declared in graduate Business Exchange program ### credit offering ids None recorded. ### llm job id enrich-8b774950c2b6adfdc46d1b82 ### llm output id 05de0b7ee01ab27466ce289c56c16412f248904f014ffb2e90dc2209bee28555 ### llm model nvidia/Qwen3.6-35B-A3B-NVFP4 ### llm model revision 1355db6a052410cfd62085d94b58866fd0f2c3c5 ### llm task version 14 ### llm search status valid ### llm summary Strategic Pricing covers key concepts and techniques for evaluating and formulating pricing strategies through analytical and experiential learning. ### llm topics * Pricing as a marketing decision * Pricing strategy concepts and techniques ### llm skills * Evaluate and formulate pricing strategies * Apply analytical and experiential learning methods to pricing ### llm assumed background None recorded. ### llm search phrases * pricing strategy * marketing analytics * pricing techniques * strategic pricing ### llm requirements status valid ### llm student summary status valid ### llm experience status insufficient\_evidence ### catalog variants None recorded. ### student summary #### context hash 5bf2491e911db07577709b02323a5a475f4ea6a94a57c5e26808dcc8dccfc45d #### course id MARKETNG 730 #### current instructors None recorded. #### difficulty workload None recorded. #### errors None recorded. #### historical context None recorded. #### message No course-specific reviews available #### offered false #### profile hash 5cb4dabf887cdbcd8c00d5a1312e10828b95c63f30bc3ea76aea199565390d02 #### quick take Recent recorded grades — Spring 2024: 3.50 GPA, 87.5% A/AB (n=8 letter grades); Spring 2025: 3.54 GPA, 84.6% A/AB (n=13 letter grades); Fall 2025: 3.54 GPA, 78.6% A/AB (n=14 letter grades). ```json { "citations": [ { "course_id": "MARKETNG 730", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "95403608-4b3e-3bdb-b46e-b4354ab227ec", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1244", "type": "grade" }, { "course_id": "MARKETNG 730", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "95403608-4b3e-3bdb-b46e-b4354ab227ec", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1254", "type": "grade" }, { "course_id": "MARKETNG 730", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "95403608-4b3e-3bdb-b46e-b4354ab227ec", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1262", "type": "grade" } ] } ``` #### student experience None recorded. #### task hash 74fb0997943e888960bbc9e47db8c4fd12e4292d55c20509d8d89db6a9910f68 #### teaching history None recorded. #### term id 1272 #### term name 2026 Fall #### version 2 ### requirements #### nodes ```json [ { "children": [ "n1", "n2" ], "condition": null, "course": null, "evidence": "Graduate/professional standing or declared in graduate Business Exchange program", "id": "n0", "kind": "any" }, { "children": [], "condition": "Graduate/professional standing", "course": null, "evidence": "Graduate/professional standing", "id": "n1", "kind": "condition" }, { "children": [], "condition": "declared in graduate Business Exchange program", "course": null, "evidence": "declared in graduate Business Exchange program", "id": "n2", "kind": "condition" } ] ``` #### notes None recorded. #### root n0 #### status parsed ### instructors None recorded. ### offerings None recorded. ### sections None recorded. ### grade instructors ```json [ { "instructor_uid": "instructor_5ddee6048ebb5751a482ed7d", "source": "madgrades", "source_instructor_id": "820985", "identity_basis": "source_id", "identity_status": "source_identified", "name": "TIMOTHY BUHL", 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"source_id", "identity_status": "source_identified", "name": "NATHAN ZUKAS", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "grade_statistics": { "gpa": 3.714, "graded": 185, "counts": [ 107, 58, 15, 4, 0, 1, 0 ], "sections": 9 }, "instructor_url": "/instructors/NATHAN_ZUKAS--instructor_a5f5544899f663c83ff68119" } ] ``` ### grades ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 730", "course_uid": "course_9565399edf9a46fb8355d1ec", "term_id": "1194", "term_name": "Spring 2019", "instructors": [ "TIMOTHY BUHL" ], "a": 6, "ab": 5, "b": 0, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 11, "source_aliases": [ "MARKETNG 730" ] }, { "run_id": "20260907T155543-ce3781c4", 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BUHL" ], "a": 1, "ab": 6, "b": 1, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 8, "source_aliases": [ "MARKETNG 730" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 730", "course_uid": "course_9565399edf9a46fb8355d1ec", "term_id": "1254", "term_name": "Spring 2025", "instructors": [ "HANNAH MEYER", "TIMOTHY BUHL" ], "a": 3, "ab": 8, "b": 2, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 13, "source_aliases": [ "MARKETNG 730" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 730", "course_uid": "course_9565399edf9a46fb8355d1ec", "term_id": "1262", "term_name": "Fall 2025", "instructors": [ "NATHAN ZUKAS", "TIMOTHY BUHL" ], "a": 4, "ab": 7, "b": 3, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 14, "source_aliases": [ "MARKETNG 730" ] } ] ``` ### statistics #### gpa 3.649 #### graded 124 #### counts * 47 * 67 * 10 * 0 * 0 * 0 * 0 ### grade conflicts None recorded. ### evidence #### history * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_9565399edf9a46fb8355d1ec-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_9565399edf9a46fb8355d1ec-0.json) #### traces * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_9565399edf9a46fb8355d1ec-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_9565399edf9a46fb8355d1ec-0.json) #### results * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_9565399edf9a46fb8355d1ec-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_9565399edf9a46fb8355d1ec-0.json) ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ## context ### all #### term #### gpa 3.649193548387097 #### count 124 #### university ##### size 4476 ##### gpa Percentile 37 ##### count Percentile 50 ##### median Count 124 ##### histogram | range | count | current | | ------- | ----- | ------- | | 0.0–0.4 | 0 | false | | 0.4–0.8 | 0 | false | | 0.8–1.2 | 0 | false | | 1.2–1.6 | 0 | false | | 1.6–2.0 | 0 | false | | 2.0–2.4 | 0 | false | | 2.4–2.8 | 10 | false | | 2.8–3.2 | 255 | false | | 3.2–3.6 | 1109 | false | | 3.6–4.0 | 3102 | true | #### departments ```json [ { "subject": "MARKETNG", "comparison": { "size": 43, "gpaPercentile": 40, "countPercentile": 19, "medianCount": 239, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 13, "current": false }, { "range": "3.6–4.0", "count": 30, "current": true } ] } } ] ``` ### terms #### 1194 ##### term 1194 ##### gpa 3.772727272727273 ##### count 11 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1204 ##### term 1204 ##### gpa 3.673076923076923 ##### count 26 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1212 ##### term 1212 ##### gpa 3.6818181818181817 ##### count 11 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1222 ##### term 1222 ##### gpa 3.7666666666666666 ##### count 15 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1224 ##### term 1224 ##### gpa 3.25 ##### count 2 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1234 ##### term 1234 ##### gpa 3.6875 ##### count 24 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1244 ##### term 1244 ##### gpa 3.5 ##### count 8 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1254 ##### term 1254 ##### gpa 3.5384615384615383 ##### count 13 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | #### 1262 ##### term 1262 ##### gpa 3.5357142857142856 ##### count 14 ##### departments | subject | comparison | | -------- | ---------- | | MARKETNG | | ### benchmarks #### all ##### school ###### size 4476 ###### gpa 3.695025753368945 ###### top Share 84.03436181222345 ###### count 124 ##### MARKETNG ###### size 43 ###### gpa 3.665679759504733 ###### top Share 84.55900449094953 ###### count 239 #### terms ##### 1194 ###### school ###### size 1040 ###### gpa 3.4906527436719808 ###### top Share 71.74728845515045 ###### count 67 ###### MARKETNG ###### size 15 ###### gpa 3.5831559837896063 ###### top Share 78.75128949296631 ###### count 72 ##### 1202 ###### school ###### size 1102 ###### gpa 3.5102605987403313 ###### top Share 72.78244569053733 ###### count 68 ###### MARKETNG ###### size 16 ###### gpa 3.583175799054984 ###### top Share 78.80655416507517 ###### count 83.5 ##### 1204 ###### school ###### size 1012 ###### gpa 3.703747431523761 ###### top Share 84.59811226304916 ###### count 65.5 ###### MARKETNG ###### size 15 ###### gpa 3.711898594155838 ###### top Share 89.04767040292319 ###### count 47 ##### 1212 ###### school ###### size 1111 ###### gpa 3.5856416028074487 ###### top Share 77.58926748660845 ###### count 68 ###### MARKETNG ###### size 16 ###### gpa 3.70671270621466 ###### top Share 87.74126742620032 ###### count 66.5 ##### 1222 ###### school ###### size 1157 ###### gpa 3.563052311875811 ###### top Share 76.64869058732418 ###### count 64 ###### MARKETNG ###### size 18 ###### gpa 3.667859956376553 ###### top Share 86.14155685495416 ###### count 70.5 ##### 1224 ###### school ###### size 1171 ###### gpa 3.5627882428500937 ###### top Share 76.37271640560496 ###### count 64 ###### MARKETNG ###### size 23 ###### gpa 3.640927073704417 ###### top Share 82.52296214470145 ###### count 58 ##### 1232 ###### school ###### size 1216 ###### gpa 3.575457431972425 ###### top Share 77.33712216234007 ###### count 66 ###### MARKETNG ###### size 21 ###### gpa 3.646486622913183 ###### top Share 83.14179199968991 ###### count 48 ##### 1234 ###### school ###### size 1188 ###### gpa 3.5799441677552393 ###### top Share 77.18256448537606 ###### count 65 ###### MARKETNG ###### size 25 ###### gpa 3.6234775035319644 ###### top Share 80.59975420956242 ###### count 58 ##### 1244 ###### school ###### size 1241 ###### gpa 3.5975573126929192 ###### top Share 78.29036874847135 ###### count 65 ###### MARKETNG ###### size 23 ###### gpa 3.5744699156490247 ###### top Share 78.42184566175688 ###### count 57 ##### 1254 ###### school ###### size 1289 ###### gpa 3.6126423469389106 ###### top Share 79.48050408754871 ###### count 66 ###### MARKETNG ###### size 17 ###### gpa 3.481456315169987 ###### top Share 71.32646556786042 ###### count 54 ##### 1262 ###### school ###### size 1320 ###### gpa 3.628825763035853 ###### top Share 80.21118846327654 ###### count 70 ###### MARKETNG ###### size 16 ###### gpa 3.550893499083995 ###### top Share 77.67608273860581 ###### count 70 ## instructor Trends ```json [ { "uid": "instructor_5ddee6048ebb5751a482ed7d", "name": "TIMOTHY BUHL", "count": 124, "terms": [ { "term": "1194", "count": 11, "sections": 1, "gpa": 3.772727272727273 }, { "term": "1204", "count": 26, "sections": 2, "gpa": 3.673076923076923 }, { "term": "1212", "count": 11, "sections": 1, "gpa": 3.6818181818181817 }, { "term": "1222", "count": 15, "sections": 1, "gpa": 3.7666666666666666 }, { "term": "1224", "count": 2, "sections": 1, "gpa": 3.25 }, { "term": "1234", "count": 24, "sections": 2, "gpa": 3.6875 }, { "term": "1244", "count": 8, "sections": 1, "gpa": 3.5 }, { "term": "1254", "count": 13, "sections": 1, "gpa": 3.5384615384615383 }, { "term": "1262", "count": 14, "sections": 1, "gpa": 3.5357142857142856 } ] }, { "uid": "instructor_27e3dc84f113c2539e3fe227", "name": "JANE SCOTT", "count": 24, "terms": [ { "term": "1234", "count": 24, "sections": 2, "gpa": 3.6875 } ] }, { "uid": "instructor_ee43402d5c44393c5eb82832", "name": "AISHA HURSTON", "count": 17, "terms": [ { "term": "1222", "count": 15, "sections": 1, "gpa": 3.7666666666666666 }, { "term": "1224", "count": 2, "sections": 1, "gpa": 3.25 } ] }, { "uid": "instructor_a5f5544899f663c83ff68119", "name": "NATHAN ZUKAS", "count": 14, "terms": [ { "term": "1262", "count": 14, "sections": 1, "gpa": 3.5357142857142856 } ] }, { "uid": "instructor_3d9abb80c5a8eeae4e050262", "name": "HANNAH MEYER", "count": 13, "terms": [ { "term": "1254", "count": 13, "sections": 1, "gpa": 3.5384615384615383 } ] }, { "uid": "instructor_9e3818a50ba6ac23f13dcb90", "name": "MARK NICOLA", "count": 11, "terms": [ { "term": "1212", "count": 11, "sections": 1, "gpa": 3.6818181818181817 } ] }, { "uid": "instructor_f5e4f43d0913c95a00297157", "name": "PAIGE VAN WART", "count": 8, "terms": [ { "term": "1244", "count": 8, "sections": 1, "gpa": 3.5 } ] } ] ``` ## following None recorded.