# MARKETNG 445: Digital Marketing Analytics | UW–Madison

[View on UW Courses](https://uwcourses.com/courses/MARKETNG_445)

## Dataset

### revision

e243353dcb7d79b7247ced91d69443ef4c2a6349

### repository

twangodev/uwcourses

### schema version

6

### importer version

7

### projection id

52a78527ff09011d88cb04c7d43867d9fbfec2930bf1dd2ec359ebd2844e0b07

### observed at

2026-09-07T15:55:43.033547+00:00

### built at

2026-09-10T19:50:42.743001+00:00

### courses

8951

### current instructors

5754

### limited

false

### terms

* 1272
* 1264
* 1262
* 1254
* 1252
* 1244
* 1242
* 1234
* 1232
* 1224
* 1222
* 1212
* 1204
* 1202
* 1194
* 1192
* 1184
* 1182
* 1174
* 1172
* 1164
* 1162
* 1154
* 1152
* 1144
* 1142
* 1134
* 1132
* 1124
* 1122
* 1114
* 1112
* 1104
* 1102
* 1094
* 1092
* 1084
* 1082
* 1074
* 1072

### term

1272

### departments

| subject   | count |
| --------- | ----- |
| AAE       | 90    |
| ABT       | 20    |
| ACCTIS    | 36    |
| ACTSCI    | 14    |
| AFAERO    | 10    |
| AFRICAN   | 87    |
| AFROAMER  | 71    |
| AGROECOL  | 21    |
| AMERIND   | 53    |
| ANAT\&PHY | 7     |
| ANATOMY   | 2     |
| ANESTHES  | 8     |
| ANSCI     | 57    |
| ANTHRO    | 95    |
| ART       | 125   |
| ARTED     | 10    |
| ARTHIST   | 121   |
| ASIALANG  | 129   |
| ASIAN     | 109   |
| ASIANAM   | 28    |
| ASTRON    | 38    |
| ATMOCN    | 69    |
| BIOCHEM   | 51    |
| BIOCORE   | 10    |
| BIOLOGY   | 14    |
| BIOMDSCI  | 18    |
| BME       | 66    |
| BMI       | 41    |
| BMOLCHEM  | 10    |
| BOTANY    | 69    |
| BSE       | 44    |
| C\&ESOC   | 73    |
| CBE       | 48    |
| CHEM      | 101   |
| CHICLA    | 52    |
| CIVENGR   | 133   |
| CLASSICS  | 47    |
| CNP       | 10    |
| CNSRSCI   | 50    |
| COMARTS   | 137   |
| COMPBIO   | 15    |
| COMPLIT   | 11    |
| COMPSCI   | 138   |
| COUNPSY   | 78    |
| CRB       | 19    |
| CS\&D     | 71    |
| CSCS      | 40    |
| CURRIC    | 193   |
| DANCE     | 93    |
| DERM      | 8     |
| DS        | 88    |
| DYSCI     | 35    |
| ECE       | 155   |
| ECON      | 145   |
| EDPOL     | 114   |
| EDPSYCH   | 97    |
| ELPA      | 70    |
| EMA       | 53    |
| EMERMED   | 17    |
| ENGL      | 206   |
| ENTOM     | 40    |
| ENVIRST   | 148   |
| EP        | 15    |
| EPD       | 67    |
| ESL       | 16    |
| F\&WECOL  | 60    |
| FAMMED    | 22    |
| FINANCE   | 50    |
| FOLKLORE  | 40    |
| FOODSCI   | 43    |
| FRENCH    | 63    |
| GEN\&WS   | 145   |
| GENBUS    | 72    |
| GENECSLR  | 17    |
| GENETICS  | 60    |
| GEOG      | 113   |
| GEOSCI    | 83    |
| GERMAN    | 82    |
| GLE       | 48    |
| GNS       | 38    |
| GREEK     | 27    |
| HDFS      | 41    |
| HEBR-BIB  | 13    |
| HEBR-MOD  | 10    |
| HISTORY   | 233   |
| HISTSCI   | 56    |
| HONCOL    | 13    |
| ILS       | 43    |
| INFOSYS   | 9     |
| INTEGART  | 7     |
| INTEGSCI  | 22    |
| INTER-AG  | 18    |
| INTER-HE  | 11    |
| INTER-LS  | 22    |
| INTEREGR  | 16    |
| INTLBUS   | 21    |
| INTLST    | 50    |
| ISYE      | 83    |
| ITALIAN   | 53    |
| JEWISH    | 56    |
| JOURN     | 88    |
| KINES     | 128   |
| LACIS     | 26    |
| LANDARC   | 61    |
| LATIN     | 24    |
| LAW       | 120   |
| LEGALST   | 48    |
| LINGUIS   | 35    |
| LIS       | 89    |
| LITTRANS  | 78    |
| LSC       | 52    |
| M\&ENVTOX | 7     |
| MARKETNG  | 62    |
| MATH      | 153   |
| MDGENET   | 8     |
| ME        | 130   |
| MEDHIST   | 43    |
| MEDICINE  | 60    |
| MEDIEVAL  | 32    |
| MEDPHYS   | 39    |
| MEDSC-M   | 29    |
| MEDSC-V   | 41    |
| MHR       | 68    |
| MICROBIO  | 45    |
| MILSCI    | 16    |
| MM\&I     | 22    |
| MOLBIOL   | 6     |
| MS\&E     | 59    |
| MUSIC     | 165   |
| MUSPERF   | 126   |
| NAVSCI    | 20    |
| NE        | 44    |
| NEURODPT  | 11    |
| NEUROL    | 7     |
| NEURSURG  | 4     |
| NTP       | 11    |
| NURSING   | 111   |
| NUTRSCI   | 65    |
| OBS\&GYN  | 18    |
| OCCTHER   | 39    |
| ONCOLOGY  | 14    |
| OPHTHALM  | 5     |
| OTM       | 43    |
| PATH      | 34    |
| PATH-BIO  | 29    |
| PEDIAT    | 26    |
| PHARMACY  | 31    |
| PHILOS    | 77    |
| PHMCOL-M  | 11    |
| PHMPRAC   | 45    |
| PHMSCI    | 60    |
| PHYASST   | 37    |
| PHYSICS   | 88    |
| PHYSIOL   | 3     |
| PHYTHER   | 37    |
| PLANTSCI  | 52    |
| PLPATH    | 35    |
| POLISCI   | 192   |
| POPHLTH   | 58    |
| PORTUG    | 33    |
| PSYCH     | 101   |
| PSYCHIAT  | 22    |
| PUBAFFR   | 54    |
| PUBLHLTH  | 23    |
| RADIOL    | 11    |
| REALEST   | 41    |
| RELIGST   | 90    |
| RHABMED   | 9     |
| RMI       | 24    |
| RP\&SE    | 102   |
| S\&APHM   | 17    |
| SCANDST   | 73    |
| SLAVIC    | 89    |
| SOC       | 149   |
| SOCWORK   | 87    |
| SOILSCI   | 46    |
| SPANISH   | 83    |
| SRMED     | 21    |
| STAT      | 94    |
| STDYABRD  | 52    |
| STS       | 8     |
| SURGERY   | 25    |
| SURGSCI   | 33    |
| THEATRE   | 91    |
| URBRPL    | 60    |
| UROLOGY   | 5     |
| ZOOLOGY   | 89    |

## course

### run id

20260907T155543-ce3781c4

### semester

1272

### observed at

2026-09-07 15:55:43.033547+00:00

### record version id

bfad89ee31370c7e8528520fb258c4a21383000b79f8214d5d5aa97c641e9cdd

### course id

MARKETNG 445

### course uid

course\_1be2171921f5c96507aafa0c

### catalog version id

81856a54ea7226beb4a53cd58e1c5fabf1acac25dccc8ce2cc5defa18ec0571a

### course number

445

### subjects

* MARKETNG

### title

DIGITAL MARKETING ANALYTICS

### description

Introduces business analytic techniques applied in the context of digital marketing.  Includes approaches to design, run, evaluate, and improve online marketing tactics in order to meet specific business objectives such as customer acquisition. Covers digital analytics methods and execution of marketing tactics with data-driven techniques. Emphasizes the implementation of analytic skills on practical problems.

### requirements text

MARKETNG 300andGEN BUS 306or declared in the Business Exchange program

### credit offering ids

None recorded.

### llm job id

enrich-8b774950c2b6adfdc46d1b82

### llm output id

ab4fcb1099cd5109bf190e3590f4675cb775a59d847111f4cd92c2d4fdf890d7

### llm model

nvidia/Qwen3.6-35B-A3B-NVFP4

### llm model revision

1355db6a052410cfd62085d94b58866fd0f2c3c5

### llm task version

14

### llm search status

valid

### llm summary

MARKETNG 445 DIGITAL MARKETING ANALYTICS introduces business analytic techniques for digital marketing to meet business objectives like customer acquisition.

### llm topics

* Digital analytics methods.
* Online marketing tactics.
* Customer acquisition.

### llm skills

* Designing, running, and evaluating online marketing tactics.
* Executing marketing tactics using data-driven techniques.
* Implementing analytic skills on practical problems.

### llm assumed background

* Foundations in marketing management and business analytics including database management, probability, and regression analysis.

### llm search phrases

* digital marketing analytics
* online marketing tactics data-driven
* customer acquisition analytics
* MARKETNG 445 prerequisites

### llm requirements status

valid

### llm student summary status

valid

### llm experience status

insufficient\_evidence

### catalog variants

None recorded.

### student summary

#### context hash

9a85c42a6f2944d31c74570dffd77388a03681a121c397e1c1d6e10842ff0fe0

#### course id

MARKETNG 445

#### current instructors

None recorded.

#### difficulty workload

None recorded.

#### errors

None recorded.

#### historical context

None recorded.

#### message

No course-specific reviews available

#### offered

false

#### profile hash

5cb4dabf887cdbcd8c00d5a1312e10828b95c63f30bc3ea76aea199565390d02

#### quick take

Recent recorded grades — Spring 2024: 3.63 GPA, 75.6% A/AB (n=41 letter grades); Spring 2025: 3.58 GPA, 80.0% A/AB (n=20 letter grades); Spring 2026: 3.25 GPA, 64.3% A/AB (n=14 letter grades).

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```

#### student experience

None recorded.

#### task hash

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#### teaching history

None recorded.

#### term id

1272

#### term name

2026 Fall

#### version

2

### requirements

#### nodes

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```

#### notes

* The text 'MARKETNG 300andGEN BUS 306' contains a missing space but clearly links to MARKETNG 300 and GENBUS 306 in linked\_courses. The 'or' separates this pair from the program declaration.

#### root

n0

#### status

parsed

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None recorded.

### offerings

None recorded.

### sections

None recorded.

### grade instructors

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### grades

```json
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    "unsatisfactory": 0,
    "credit": 0,
    "no_credit": 0,
    "passed": 0,
    "incomplete": 0,
    "no_work": 0,
    "not_reported": 0,
    "other": 0,
    "total": 14,
    "source_aliases": [
      "MARKETNG 445"
    ]
  }
]
```

### statistics

#### gpa

3.571

#### graded

147

#### counts

* 83
* 29
* 22
* 5
* 6
* 1
* 1

### grade conflicts

None recorded.

### evidence

#### history

* [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_1be2171921f5c96507aafa0c-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_1be2171921f5c96507aafa0c-0.json)

#### traces

* [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_1be2171921f5c96507aafa0c-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_1be2171921f5c96507aafa0c-0.json)

#### results

* [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_1be2171921f5c96507aafa0c-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_1be2171921f5c96507aafa0c-0.json)

### revision

e243353dcb7d79b7247ced91d69443ef4c2a6349

## context

### all

#### term



#### gpa

3.5714285714285716

#### count

147

#### university

##### size

2947

##### gpa Percentile

29

##### count Percentile

59

##### median Count

113

##### histogram

| range   | count | current |
| ------- | ----- | ------- |
| 0.0–0.4 | 0     | false   |
| 0.4–0.8 | 0     | false   |
| 0.8–1.2 | 0     | false   |
| 1.2–1.6 | 0     | false   |
| 1.6–2.0 | 0     | false   |
| 2.0–2.4 | 1     | false   |
| 2.4–2.8 | 11    | false   |
| 2.8–3.2 | 200   | false   |
| 3.2–3.6 | 728   | true    |
| 3.6–4.0 | 2007  | false   |

#### departments

```json
[
  {
    "subject": "MARKETNG",
    "comparison": {
      "size": 38,
      "gpaPercentile": 38,
      "countPercentile": 51,
      "medianCount": 144.5,
      "histogram": [
        {
          "range": "0.0–0.4",
          "count": 0,
          "current": false
        },
        {
          "range": "0.4–0.8",
          "count": 0,
          "current": false
        },
        {
          "range": "0.8–1.2",
          "count": 0,
          "current": false
        },
        {
          "range": "1.2–1.6",
          "count": 0,
          "current": false
        },
        {
          "range": "1.6–2.0",
          "count": 0,
          "current": false
        },
        {
          "range": "2.0–2.4",
          "count": 0,
          "current": false
        },
        {
          "range": "2.4–2.8",
          "count": 0,
          "current": false
        },
        {
          "range": "2.8–3.2",
          "count": 1,
          "current": false
        },
        {
          "range": "3.2–3.6",
          "count": 15,
          "current": true
        },
        {
          "range": "3.6–4.0",
          "count": 22,
          "current": false
        }
      ]
    }
  }
]
```

### terms

#### 1224

##### term

1224

##### gpa

3.7419354838709675

##### count

31

##### university

###### size

1171

###### gpa Percentile

62

###### count Percentile

4

###### median Count

64

###### histogram

| range   | count | current |
| ------- | ----- | ------- |
| 0.0–0.4 | 0     | false   |
| 0.4–0.8 | 0     | false   |
| 0.8–1.2 | 0     | false   |
| 1.2–1.6 | 0     | false   |
| 1.6–2.0 | 0     | false   |
| 2.0–2.4 | 3     | false   |
| 2.4–2.8 | 21    | false   |
| 2.8–3.2 | 173   | false   |
| 3.2–3.6 | 358   | false   |
| 3.6–4.0 | 616   | true    |

##### departments

```json
[
  {
    "subject": "MARKETNG",
    "comparison": {
      "size": 23,
      "gpaPercentile": 64,
      "countPercentile": 0,
      "medianCount": 58,
      "histogram": [
        {
          "range": "0.0–0.4",
          "count": 0,
          "current": false
        },
        {
          "range": "0.4–0.8",
          "count": 0,
          "current": false
        },
        {
          "range": "0.8–1.2",
          "count": 0,
          "current": false
        },
        {
          "range": "1.2–1.6",
          "count": 0,
          "current": false
        },
        {
          "range": "1.6–2.0",
          "count": 0,
          "current": false
        },
        {
          "range": "2.0–2.4",
          "count": 0,
          "current": false
        },
        {
          "range": "2.4–2.8",
          "count": 0,
          "current": false
        },
        {
          "range": "2.8–3.2",
          "count": 1,
          "current": false
        },
        {
          "range": "3.2–3.6",
          "count": 6,
          "current": false
        },
        {
          "range": "3.6–4.0",
          "count": 16,
          "current": true
        }
      ]
    }
  }
]
```

#### 1234

##### term

1234

##### gpa

3.4878048780487805

##### count

41

##### university

###### size

1188

###### gpa Percentile

35

###### count Percentile

23

###### median Count

65

###### histogram

| range   | count | current |
| ------- | ----- | ------- |
| 0.0–0.4 | 0     | false   |
| 0.4–0.8 | 0     | false   |
| 0.8–1.2 | 0     | false   |
| 1.2–1.6 | 0     | false   |
| 1.6–2.0 | 0     | false   |
| 2.0–2.4 | 3     | false   |
| 2.4–2.8 | 17    | false   |
| 2.8–3.2 | 144   | false   |
| 3.2–3.6 | 374   | true    |
| 3.6–4.0 | 650   | false   |

##### departments

```json
[
  {
    "subject": "MARKETNG",
    "comparison": {
      "size": 25,
      "gpaPercentile": 25,
      "countPercentile": 17,
      "medianCount": 58,
      "histogram": [
        {
          "range": "0.0–0.4",
          "count": 0,
          "current": false
        },
        {
          "range": "0.4–0.8",
          "count": 0,
          "current": false
        },
        {
          "range": "0.8–1.2",
          "count": 0,
          "current": false
        },
        {
          "range": "1.2–1.6",
          "count": 0,
          "current": false
        },
        {
          "range": "1.6–2.0",
          "count": 0,
          "current": false
        },
        {
          "range": "2.0–2.4",
          "count": 0,
          "current": false
        },
        {
          "range": "2.4–2.8",
          "count": 0,
          "current": false
        },
        {
          "range": "2.8–3.2",
          "count": 0,
          "current": false
        },
        {
          "range": "3.2–3.6",
          "count": 11,
          "current": true
        },
        {
          "range": "3.6–4.0",
          "count": 14,
          "current": false
        }
      ]
    }
  }
]
```

#### 1244

##### term

1244

##### gpa

3.6341463414634148

##### count

41

##### university

###### size

1241

###### gpa Percentile

47

###### count Percentile

24

###### median Count

65

###### histogram

| range   | count | current |
| ------- | ----- | ------- |
| 0.0–0.4 | 0     | false   |
| 0.4–0.8 | 0     | false   |
| 0.8–1.2 | 0     | false   |
| 1.2–1.6 | 0     | false   |
| 1.6–2.0 | 0     | false   |
| 2.0–2.4 | 2     | false   |
| 2.4–2.8 | 9     | false   |
| 2.8–3.2 | 151   | false   |
| 3.2–3.6 | 373   | false   |
| 3.6–4.0 | 706   | true    |

##### departments

```json
[
  {
    "subject": "MARKETNG",
    "comparison": {
      "size": 23,
      "gpaPercentile": 64,
      "countPercentile": 32,
      "medianCount": 57,
      "histogram": [
        {
          "range": "0.0–0.4",
          "count": 0,
          "current": false
        },
        {
          "range": "0.4–0.8",
          "count": 0,
          "current": false
        },
        {
          "range": "0.8–1.2",
          "count": 0,
          "current": false
        },
        {
          "range": "1.2–1.6",
          "count": 0,
          "current": false
        },
        {
          "range": "1.6–2.0",
          "count": 0,
          "current": false
        },
        {
          "range": "2.0–2.4",
          "count": 0,
          "current": false
        },
        {
          "range": "2.4–2.8",
          "count": 0,
          "current": false
        },
        {
          "range": "2.8–3.2",
          "count": 1,
          "current": false
        },
        {
          "range": "3.2–3.6",
          "count": 12,
          "current": false
        },
        {
          "range": "3.6–4.0",
          "count": 10,
          "current": true
        }
      ]
    }
  }
]
```

#### 1254

##### term

1254

##### gpa

3.575

##### count

20

##### departments

| subject  | comparison |
| -------- | ---------- |
| MARKETNG |            |

#### 1264

##### term

1264

##### gpa

3.25

##### count

14

##### departments

| subject  | comparison |
| -------- | ---------- |
| MARKETNG |            |

### benchmarks

#### all

##### school

###### size

2947

###### gpa

3.684503227431485

###### top Share

83.48969667841149

###### count

113

##### MARKETNG

###### size

38

###### gpa

3.6204886794836764

###### top Share

81.83787794444454

###### count

144.5

#### terms

##### 1224

###### school

###### size

1171

###### gpa

3.5627882428500937

###### top Share

76.37271640560496

###### count

64

###### MARKETNG

###### size

23

###### gpa

3.640927073704417

###### top Share

82.52296214470145

###### count

58

##### 1234

###### school

###### size

1188

###### gpa

3.5799441677552393

###### top Share

77.18256448537606

###### count

65

###### MARKETNG

###### size

25

###### gpa

3.6234775035319644

###### top Share

80.59975420956242

###### count

58

##### 1244

###### school

###### size

1241

###### gpa

3.5975573126929192

###### top Share

78.29036874847135

###### count

65

###### MARKETNG

###### size

23

###### gpa

3.5744699156490247

###### top Share

78.42184566175688

###### count

57

##### 1254

###### school

###### size

1289

###### gpa

3.6126423469389106

###### top Share

79.48050408754871

###### count

66

###### MARKETNG

###### size

17

###### gpa

3.481456315169987

###### top Share

71.32646556786042

###### count

54

##### 1264

###### school

###### size

1283

###### gpa

3.6229729166451925

###### top Share

80.13669149396227

###### count

66

###### MARKETNG

###### size

16

###### gpa

3.483591884557984

###### top Share

73.98101796980842

###### count

52.5

## instructor Trends

```json
[
  {
    "uid": "instructor_9652d645cedbc0922eba529c",
    "name": "CHENG HE",
    "count": 147,
    "terms": [
      {
        "term": "1224",
        "count": 31,
        "sections": 3,
        "gpa": 3.7419354838709675
      },
      {
        "term": "1234",
        "count": 41,
        "sections": 2,
        "gpa": 3.4878048780487805
      },
      {
        "term": "1244",
        "count": 41,
        "sections": 2,
        "gpa": 3.6341463414634148
      },
      {
        "term": "1254",
        "count": 20,
        "sections": 1,
        "gpa": 3.575
      },
      {
        "term": "1264",
        "count": 14,
        "sections": 1,
        "gpa": 3.25
      }
    ]
  },
  {
    "uid": "instructor_0caeeed03e5c3526ea11da5e",
    "name": "XINGJIAN YOU",
    "count": 41,
    "terms": [
      {
        "term": "1234",
        "count": 41,
        "sections": 2,
        "gpa": 3.4878048780487805
      }
    ]
  },
  {
    "uid": "instructor_c6976f46a636bfc319006d4b",
    "name": "SHOURYA MAHESHWARI",
    "count": 41,
    "terms": [
      {
        "term": "1244",
        "count": 41,
        "sections": 2,
        "gpa": 3.6341463414634148
      }
    ]
  },
  {
    "uid": "instructor_8a453cb0b6b28bc4169587e5",
    "name": "ZHI HUANG",
    "count": 31,
    "terms": [
      {
        "term": "1224",
        "count": 31,
        "sections": 3,
        "gpa": 3.7419354838709675
      }
    ]
  },
  {
    "uid": "instructor_1c241ab83c8bca8831d4c79a",
    "name": "JUNGEUN LIM",
    "count": 20,
    "terms": [
      {
        "term": "1254",
        "count": 20,
        "sections": 1,
        "gpa": 3.575
      }
    ]
  },
  {
    "uid": "instructor_20c6ade525a903ffc3c550fb",
    "name": "WENDY JIANG",
    "count": 14,
    "terms": [
      {
        "term": "1264",
        "count": 14,
        "sections": 1,
        "gpa": 3.25
      }
    ]
  }
]
```

## following

None recorded.
