# MARKETNG 340: Technology Product Marketing | UW–Madison [View on UW Courses](https://uwcourses.com/courses/MARKETNG_340) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 94468b7d4154126ca413937bb4738a6d21e0c2277f6fa397a6078ad80a32384f ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-10T23:19:01.870283+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## course ### run id 20260907T155543-ce3781c4 ### semester 1272 ### observed at 2026-09-07 15:55:43.033547+00:00 ### record version id eb999938b5c33b7bd23c2b9c2ff98fb8d88bf1da66eae44e10cf018a0fa68736 ### course id MARKETNG 340 ### course uid course\_8f45e8548d694115ff2acb76 ### catalog version id acbd867bfc9e42fd4c9be87bb859724132f6c60deb87af4bb7d9e4e263b181c8 ### course number 340 ### subjects * MARKETNG ### title TECHNOLOGY PRODUCT MARKETING ### description Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy. ### requirements text MARKETNG 300or declared in the Business Exchange program ### credits min 3 ### credits max 3 ### credit offering ids * 1272:237:026714 ### llm job id enrich-8b774950c2b6adfdc46d1b82 ### llm output id 68b5434191fb49719618c6cb26bb3729cd1fed5241387984b248ac27162f70ac ### llm model nvidia/Qwen3.6-35B-A3B-NVFP4 ### llm model revision 1355db6a052410cfd62085d94b58866fd0f2c3c5 ### llm task version 14 ### llm search status valid ### llm summary Technology Product Marketing introduces marketing strategy for technology companies, covering adoption, disruptive tech, and platform strategy. ### llm topics * Technology development and adoption. * Managing disruptive technologies. * Economics of IT products. * AI and platform strategy. ### llm skills * Adapting traditional marketing tools for technology products. * Developing new marketing frameworks for technology products. * Analyzing technology development, adoption, disruptive technologies, IT economics, AI, and platform strategy. ### llm assumed background * Foundational marketing management principles including product, pricing, and promotion strategies. ### llm search phrases * technology product marketing strategy * marketing technology companies * disruptive technology management * platform strategy AI * technology adoption frameworks ### llm requirements status valid ### llm student summary status valid ### llm experience status insufficient\_evidence ### catalog variants None recorded. ### student summary #### context hash 994f36f1df4801f0c4d83936c3801baddee0eb2fa773c4649df9caff31efc4b0 #### course id MARKETNG 340 #### current instructors ```json [ { "instructor_uid": "instructor_a882dd37f6fa5b47ec5591af", "message": "No course-specific reviews available", "name": "Yi Liu", "review_status": "no_course_reviews", "rmp_instructor_id": "rmp:1865427", "summary": [ { "citations": [ { "course_id": "MARKETNG 340", "run_id": "20260907T155543-ce3781c4", "section_number": 1, "source_course_id": "bebb19c4-3e35-39d1-bd25-ca78d64b8b0f", "source_record": { "entity_id": "bebb19c4-3e35-39d1-bd25-ca78d64b8b0f", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "section_grades_latest", "term_id": "1254", "type": "grade" } ], "text": "Recent recorded grades — Spring 2025: 3.59 GPA, 70.6% A/AB (n=17 letter grades). Includes jointly taught sections." } ] } ] ``` #### difficulty workload None recorded. #### errors None recorded. #### historical context None recorded. #### message No course-specific reviews available #### offered true #### profile hash 5cb4dabf887cdbcd8c00d5a1312e10828b95c63f30bc3ea76aea199565390d02 #### quick take Recent recorded grades — Spring 2025: 3.59 GPA, 70.6% A/AB (n=17 letter grades). ```json { "citations": [ { "course_id": "MARKETNG 340", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "bebb19c4-3e35-39d1-bd25-ca78d64b8b0f", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1254", "type": "grade" } ] } ``` #### student experience None recorded. #### task hash 74fb0997943e888960bbc9e47db8c4fd12e4292d55c20509d8d89db6a9910f68 #### teaching history YI LIU is recorded teaching in Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule. ```json { "citations": [ { "course_id": "MARKETNG 340", "run_id": "20260907T155543-ce3781c4", "section_number": 1, "source_course_id": "bebb19c4-3e35-39d1-bd25-ca78d64b8b0f", "source_record": { "entity_id": "bebb19c4-3e35-39d1-bd25-ca78d64b8b0f", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "section_grades_latest", "term_id": "1254", "type": "grade" }, { "course_id": "MARKETNG 340", "run_id": "20260907T155543-ce3781c4", "section_number": 1, "source_course_id": "bebb19c4-3e35-39d1-bd25-ca78d64b8b0f", "source_record": { "entity_id": "bebb19c4-3e35-39d1-bd25-ca78d64b8b0f", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "section_grades_latest", "term_id": "1264", "type": "grade" } ] } ``` #### term id 1272 #### term name 2026 Fall #### version 2 ### requirements #### nodes ```json [ { "children": [ "n1", "n2" ], "condition": null, "course": null, "evidence": "MARKETNG 300or declared in the Business Exchange program", "id": "n0", "kind": "any" }, { "children": [], "condition": null, "course": { "course_number": 300, "minimum_grade": null, "subjects": [ "MARKETNG" ], "timing": "prior" }, "evidence": "MARKETNG 300", "id": "n1", "kind": "course" }, { "children": [], "condition": "declared in the Business Exchange program", "course": null, "evidence": "declared in the Business Exchange program", "id": "n2", "kind": "condition" } ] ``` #### notes * Missing space in 'MARKETNG 300or' parsed as 'MARKETNG 300' and 'or'. #### root n0 #### status parsed ### instructors ```json [ { "instructor_uid": "instructor_a882dd37f6fa5b47ec5591af", "source": "enrollment", "source_instructor_id": "yliu2396", "identity_basis": "netid", "identity_status": "source_identified", "name": "Yi Liu", "email": "YLIU2396@WISC.EDU", "first_observed_at": "2026-09-07 15:55:43.033547+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "ratings": { "review_count": 7, "quality": 1.86, "difficulty": 3.14, "quality_count": 7, "difficulty_count": 7, "profile_id": "rmp:1865427", "source_url": "https://www.ratemyprofessors.com/professor/1865427", "match_basis": "exact_name", "observed_at": "2026-09-07 15:57:55.557772+00:00", "courses": { "course_31fb5b7b6bf20ca63e33bd46": { "review_count": 2, "quality": 2, "difficulty": 3.5, "quality_count": 2, "difficulty_count": 2 } }, "bayesian_quality": 3.1931005804048853, "prior_mean": 3.6596857835465957, "prior_weight": 20 }, "instructor_url": "/instructors/YI_LIU" } ] ``` ### offerings ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "offering_id": "1272:237:026714", "course_id": "MARKETNG 340", "course_uid": "course_8f45e8548d694115ff2acb76", "term_id": "1272", "source_course_id": "026714", "source_subject_id": "237", "title": "Technology Product Marketing", "credits_min": 3, "credits_max": 3, "typically_offered": "Not Applicable" } ] ``` ### sections ```json [ { "run_id": "20260907T155543-ce3781c4", "observed_at": "2026-09-07 15:55:43.033547+00:00", "section_uid": "uw-section:1272:36433", "term_id": "1272", "source_section_id": "36433", "identity_basis": "class_number", "section_number": "001", "section_type": "LEC", "instruction_mode": "Classroom Instruction", "capacity": 30, "enrolled": 15, "waitlisted": 0, "start_date": "2026-09-02 05:00:00+00:00", "end_date": "2026-12-09 06:00:00+00:00" } ] ``` ### grade instructors ```json [ { "instructor_uid": "instructor_209750169fc478fb67e7e585", "source": "madgrades", "source_instructor_id": "6489217", "identity_basis": "source_id", "identity_status": "source_identified", "name": "YI LIU", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "ratings": { "review_count": 7, "quality": 1.86, "difficulty": 3.14, "quality_count": 7, "difficulty_count": 7, "profile_id": "rmp:1865427", "source_url": "https://www.ratemyprofessors.com/professor/1865427", "match_basis": "exact_name", "observed_at": "2026-09-07 15:57:55.557772+00:00", "courses": { "course_31fb5b7b6bf20ca63e33bd46": { "review_count": 2, "quality": 2, "difficulty": 3.5, "quality_count": 2, "difficulty_count": 2 } }, "bayesian_quality": 3.1931005804048853, "prior_mean": 3.6596857835465957, "prior_weight": 20 }, "grade_statistics": { "gpa": 3.781, "graded": 128, "counts": [ 96, 14, 14, 2, 2, 0, 0 ], "sections": 9 }, "instructor_url": "/instructors/YI_LIU--instructor_209750169fc478fb67e7e585" }, { "instructor_uid": "instructor_d39c0242d98688b322522931", "source": "madgrades", "source_instructor_id": "6177944", "identity_basis": "source_id", "identity_status": "source_identified", "name": "YEPENG JIN", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "grade_statistics": { "gpa": 3.542, "graded": 532, "counts": [ 220, 184, 93, 25, 9, 1, 0 ], "sections": 15 }, "instructor_url": "/instructors/YEPENG_JIN--instructor_d39c0242d98688b322522931" }, { "instructor_uid": "instructor_20c6ade525a903ffc3c550fb", "source": "madgrades", "source_instructor_id": "6615983", "identity_basis": "source_id", "identity_status": "source_identified", "name": "WENDY JIANG", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "grade_statistics": { "gpa": 3.625, "graded": 224, "counts": [ 117, 71, 25, 3, 5, 3, 0 ], "sections": 10 }, "instructor_url": "/instructors/WENDY_JIANG" }, { "instructor_uid": "instructor_a882dd37f6fa5b47ec5591af", "source": "enrollment", "source_instructor_id": "yliu2396", "identity_basis": "netid", "identity_status": "source_identified", "name": "Yi Liu", "email": "YLIU2396@WISC.EDU", "first_observed_at": "2026-09-07 15:55:43.033547+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "ratings": { "review_count": 7, "quality": 1.86, "difficulty": 3.14, "quality_count": 7, "difficulty_count": 7, "profile_id": "rmp:1865427", "source_url": "https://www.ratemyprofessors.com/professor/1865427", "match_basis": "exact_name", "observed_at": "2026-09-07 15:57:55.557772+00:00", "courses": { "course_31fb5b7b6bf20ca63e33bd46": { "review_count": 2, "quality": 2, "difficulty": 3.5, "quality_count": 2, "difficulty_count": 2 } }, "bayesian_quality": 3.1931005804048853, "prior_mean": 3.6596857835465957, "prior_weight": 20 }, "instructor_url": "/instructors/YI_LIU" } ] ``` ### grades ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 340", "course_uid": "course_8f45e8548d694115ff2acb76", "term_id": "1254", "term_name": "Spring 2025", "instructors": [ "YEPENG JIN", "Yi Liu" ], "a": 11, "ab": 1, "b": 3, "bc": 1, "c": 1, "d": 0, "f": 0, "satisfactory": 1, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 18, "source_aliases": [ "MARKETNG 340" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "MARKETNG 340", "course_uid": "course_8f45e8548d694115ff2acb76", "term_id": "1264", "term_name": "Spring 2026", "instructors": [ "WENDY JIANG", "Yi Liu" ], "a": 0, "ab": 0, "b": 0, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 0, "source_aliases": [ "MARKETNG 340" ] } ] ``` ### statistics #### gpa 3.588 #### graded 17 #### counts * 11 * 1 * 3 * 1 * 1 * 0 * 0 ### grade conflicts None recorded. ### evidence #### history * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_8f45e8548d694115ff2acb76-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_8f45e8548d694115ff2acb76-0.json) #### traces * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_8f45e8548d694115ff2acb76-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_8f45e8548d694115ff2acb76-0.json) #### meetings * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/meetings/course\_8f45e8548d694115ff2acb76-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/meetings/course_8f45e8548d694115ff2acb76-0.json) #### results * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_8f45e8548d694115ff2acb76-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_8f45e8548d694115ff2acb76-0.json) ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ## instructor Trends ```json [ { "uid": "instructor_209750169fc478fb67e7e585", "name": "YI LIU", "count": 17, "terms": [ { "term": "1254", "count": 17, "sections": 1, "gpa": 3.588235294117647 } ] }, { "uid": "instructor_d39c0242d98688b322522931", "name": "YEPENG JIN", "count": 17, "terms": [ { "term": "1254", "count": 17, "sections": 1, "gpa": 3.588235294117647 } ] } ] ``` ## following None recorded.