# JOURN/MARKETNG 605: Digital Brand Building | UW–Madison [View on UW Courses](https://uwcourses.com/courses/JOURN_MARKETNG_605) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 52a78527ff09011d88cb04c7d43867d9fbfec2930bf1dd2ec359ebd2844e0b07 ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-10T19:50:42.743001+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## course ### run id 20260907T155543-ce3781c4 ### semester 1272 ### observed at 2026-09-07 15:55:43.033547+00:00 ### record version id 66903ea02555506e2691f05841ae35ac6fa9634e5206ae854aa5067619fb53e3 ### course id JOURN/MARKETNG 605 ### course uid course\_d974b984e68e12e70382e7ea ### catalog version id 38c499f2af0d168245ceedce00c4203133c835282578913810f0c6158611f508 ### course number 605 ### subjects * JOURN * MARKETNG ### title DIGITAL BRAND BUILDING ### description Provides an overview of the rapidly changing digital landscape and its role and importance in the marketing mix. Explores the digital revolution and its impact on building brands in today's digital first environment. Examines themes of the revolution and their effects on how organizations market their brands and, more broadly, on culture. ### requirements text MARKETNG 300,JOURN 201, or declared in the Business Exchange program ### credits min 3 ### credits max 3 ### credit offering ids * 1272:237:027064 * 1272:512:027064 ### llm job id enrich-8b774950c2b6adfdc46d1b82 ### llm output id b369f29ec0757578f725987fdd3e97ac4fea2ec285fc32e130f0de062746c518 ### llm model nvidia/Qwen3.6-35B-A3B-NVFP4 ### llm model revision 1355db6a052410cfd62085d94b58866fd0f2c3c5 ### llm task version 14 ### llm search status valid ### llm summary Examines the digital landscape's role in the marketing mix and its impact on building brands in a digital-first environment. ### llm topics * Digital revolution themes and cultural effects on marketing. ### llm skills * Understanding digital landscape impact on marketing and brand building. ### llm assumed background * Foundations in mass communication and marketing management principles. ### llm search phrases * digital brand building * digital marketing mix * branding digital environment * digital revolution marketing ### llm requirements status valid ### llm student summary status valid ### llm experience status insufficient\_evidence ### catalog variants None recorded. ### student summary #### context hash 3e779ba9a2669b690f603a2778d06bf5009f9f4791b2f0b2ac623f33d2b189da #### course id JOURN/MARKETNG 605 #### current instructors ```json [ { "instructor_uid": "instructor_2d3dc37eb160a87c89878666", "message": "No course-specific reviews available", "name": "Robert Master", "review_status": "no_course_reviews", "rmp_instructor_id": "rmp:3109537", "summary": [ { "citations": [ { "course_id": "JOURN/MARKETNG 605", "run_id": "20260907T155543-ce3781c4", "section_number": 1, "source_course_id": "0e3f8ad3-c554-3300-b301-dae1740f80c3", "source_record": { "entity_id": "0e3f8ad3-c554-3300-b301-dae1740f80c3", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "section_grades_latest", "term_id": "1262", "type": "grade" } ], "text": "Recent recorded grades — Fall 2025: 3.57 GPA, 79.7% A/AB (n=64 letter grades). Includes jointly taught sections." } ] } ] ``` #### difficulty workload None recorded. #### errors None recorded. #### historical context None recorded. #### message No course-specific reviews available #### offered true #### profile hash 5cb4dabf887cdbcd8c00d5a1312e10828b95c63f30bc3ea76aea199565390d02 #### quick take Recent recorded grades — Fall 2025: 3.57 GPA, 79.7% A/AB (n=64 letter grades). ```json { "citations": [ { "course_id": "JOURN/MARKETNG 605", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "0e3f8ad3-c554-3300-b301-dae1740f80c3", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1262", "type": "grade" } ] } ``` #### student experience None recorded. #### task hash 74fb0997943e888960bbc9e47db8c4fd12e4292d55c20509d8d89db6a9910f68 #### teaching history ROBERT MASTER is recorded teaching in Fall 2025. Recorded history may be incomplete and does not establish a future schedule. ```json { "citations": [ { "course_id": "JOURN/MARKETNG 605", "run_id": "20260907T155543-ce3781c4", "section_number": 1, "source_course_id": "0e3f8ad3-c554-3300-b301-dae1740f80c3", "source_record": { "entity_id": "0e3f8ad3-c554-3300-b301-dae1740f80c3", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "section_grades_latest", "term_id": "1262", "type": "grade" } ] } ``` #### term id 1272 #### term name 2026 Fall #### version 2 ### requirements #### nodes ```json [ { "children": [ "n1", "n2", "n3" ], "condition": null, "course": null, "evidence": "MARKETNG 300,JOURN 201, or declared in the Business Exchange program", "id": "n0", "kind": "any" }, { "children": [], "condition": null, "course": { "course_number": 300, "minimum_grade": null, "subjects": [ "MARKETNG" ], "timing": "prior" }, "evidence": "MARKETNG 300", "id": "n1", "kind": "course" }, { "children": [], "condition": null, "course": { "course_number": 201, "minimum_grade": null, "subjects": [ "JOURN" ], "timing": "prior" }, "evidence": "JOURN 201", "id": "n2", "kind": "course" }, { "children": [], "condition": "declared in the Business Exchange program", "course": null, "evidence": "declared in the Business Exchange program", "id": "n3", "kind": "condition" } ] ``` #### notes None recorded. #### root n0 #### status parsed ### instructors | instructor\_uid | source | source\_instructor\_id | identity\_basis | identity\_status | name | email | first\_observed\_at | last\_observed\_at | instructor\_url | | ------------------------------------ | ---------- | ---------------------- | --------------- | ------------------ | ------------- | ----------------- | -------------------------------- | -------------------------------- | --------------------------- | | instructor\_2d3dc37eb160a87c89878666 | enrollment | master2 | netid | source\_identified | Robert Master | MASTER2\@WISC.EDU | 2026-09-07 15:55:43.033547+00:00 | 2026-09-07 15:55:43.033547+00:00 | /instructors/ROBERT\_MASTER | ### offerings ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "offering_id": "1272:237:027064", "course_id": "JOURN/MARKETNG 605", "course_uid": "course_d974b984e68e12e70382e7ea", "term_id": "1272", "source_course_id": "027064", "source_subject_id": "237", "title": "Digital Brand Building", "credits_min": 3, "credits_max": 3, "typically_offered": "Not Applicable" }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "offering_id": "1272:512:027064", "course_id": "JOURN/MARKETNG 605", "course_uid": "course_d974b984e68e12e70382e7ea", "term_id": "1272", "source_course_id": "027064", "source_subject_id": "512", "title": "Digital Brand Building", "credits_min": 3, "credits_max": 3, "typically_offered": "Not Applicable" } ] ``` ### sections ```json [ { "run_id": "20260907T155543-ce3781c4", "observed_at": "2026-09-07 15:55:43.033547+00:00", "section_uid": "uw-section:1272:32726", "term_id": "1272", "source_section_id": "32726", "identity_basis": "class_number", "section_number": "001", "section_type": "LEC", "instruction_mode": "Classroom Instruction", "capacity": 78, "enrolled": 12, "waitlisted": 0, "start_date": "2026-09-02 05:00:00+00:00", "end_date": "2026-12-09 06:00:00+00:00" }, { "run_id": "20260907T155543-ce3781c4", "observed_at": "2026-09-07 15:55:43.033547+00:00", "section_uid": "uw-section:1272:32811", "term_id": "1272", "source_section_id": "32811", "identity_basis": "class_number", "section_number": "001", "section_type": "LEC", "instruction_mode": "Classroom Instruction", "capacity": 64, "enrolled": 60, "waitlisted": 0, "start_date": "2026-09-02 05:00:00+00:00", "end_date": "2026-12-09 06:00:00+00:00" } ] ``` ### grade instructors ```json [ { "instructor_uid": "instructor_6878cd47dfd73620c3edfa72", "source": "madgrades", "source_instructor_id": "350324", "identity_basis": "source_id", "identity_status": "source_identified", "name": "ROBERT MASTER", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "grade_statistics": { "gpa": 3.761, "graded": 379, "counts": [ 251, 97, 22, 4, 2, 2, 1 ], "sections": 7 }, "instructor_url": "/instructors/ROBERT_MASTER--instructor_6878cd47dfd73620c3edfa72" }, { "instructor_uid": "instructor_99c138697a878c99ba42d987", "source": "madgrades", "source_instructor_id": "5592706", "identity_basis": "source_id", "identity_status": "source_identified", "name": "ALEX RZEPINSKI", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "grade_statistics": { "gpa": 3.542, "graded": 96, "counts": [ 40, 33, 16, 5, 2, 0, 0 ], "sections": 2 }, "instructor_url": "/instructors/ALEX_RZEPINSKI--instructor_99c138697a878c99ba42d987" }, { "instructor_uid": "instructor_2d3dc37eb160a87c89878666", "source": "enrollment", "source_instructor_id": "master2", "identity_basis": "netid", "identity_status": "source_identified", "name": "Robert Master", "email": "MASTER2@WISC.EDU", "first_observed_at": "2026-09-07 15:55:43.033547+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "instructor_url": "/instructors/ROBERT_MASTER" } ] ``` ### grades ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN/MARKETNG 605", "course_uid": "course_d974b984e68e12e70382e7ea", "term_id": "1262", "term_name": "Fall 2025", "instructors": [ "ALEX RZEPINSKI", "Robert Master" ], "a": 26, "ab": 25, "b": 10, "bc": 2, "c": 1, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 64, "source_aliases": [ "JOURN/MARKETNG 605" ] } ] ``` ### statistics #### gpa 3.57 #### graded 64 #### counts * 26 * 25 * 10 * 2 * 1 * 0 * 0 ### grade conflicts None recorded. ### evidence #### history * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_d974b984e68e12e70382e7ea-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_d974b984e68e12e70382e7ea-0.json) #### traces * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_d974b984e68e12e70382e7ea-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_d974b984e68e12e70382e7ea-0.json) #### meetings * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/meetings/course\_d974b984e68e12e70382e7ea-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/meetings/course_d974b984e68e12e70382e7ea-0.json) #### results * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_d974b984e68e12e70382e7ea-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_d974b984e68e12e70382e7ea-0.json) ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ## context ### all #### term #### gpa 3.5703125 #### count 64 #### university ##### size 1320 ##### gpa Percentile 36 ##### count Percentile 45 ##### median Count 70 ##### histogram | range | count | current | | ------- | ----- | ------- | | 0.0–0.4 | 0 | false | | 0.4–0.8 | 0 | false | | 0.8–1.2 | 0 | false | | 1.2–1.6 | 0 | false | | 1.6–2.0 | 0 | false | | 2.0–2.4 | 1 | false | | 2.4–2.8 | 8 | false | | 2.8–3.2 | 133 | false | | 3.2–3.6 | 381 | true | | 3.6–4.0 | 797 | false | #### departments ```json [ { "subject": "JOURN", "comparison": { "size": 20, "gpaPercentile": 0, "countPercentile": 32, "medianCount": 87.5, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 1, "current": true }, { "range": "3.6–4.0", "count": 19, "current": false } ] } }, { "subject": "MARKETNG", "comparison": { "size": 16, "gpaPercentile": 53, "countPercentile": 40, "medianCount": 70, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 3, "current": false }, { "range": "3.2–3.6", "count": 7, "current": true }, { "range": "3.6–4.0", "count": 6, "current": false } ] } } ] ``` ### terms #### 1262 ##### term 1262 ##### gpa 3.5703125 ##### count 64 ##### university ###### size 1320 ###### gpa Percentile 36 ###### count Percentile 45 ###### median Count 70 ###### histogram | range | count | current | | ------- | ----- | ------- | | 0.0–0.4 | 0 | false | | 0.4–0.8 | 0 | false | | 0.8–1.2 | 0 | false | | 1.2–1.6 | 0 | false | | 1.6–2.0 | 0 | false | | 2.0–2.4 | 1 | false | | 2.4–2.8 | 8 | false | | 2.8–3.2 | 133 | false | | 3.2–3.6 | 381 | true | | 3.6–4.0 | 797 | false | ##### departments ```json [ { "subject": "JOURN", "comparison": { "size": 20, "gpaPercentile": 0, "countPercentile": 32, "medianCount": 87.5, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 1, "current": true }, { "range": "3.6–4.0", "count": 19, "current": false } ] } }, { "subject": "MARKETNG", "comparison": { "size": 16, "gpaPercentile": 53, "countPercentile": 40, "medianCount": 70, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 3, "current": false }, { "range": "3.2–3.6", "count": 7, "current": true }, { "range": "3.6–4.0", "count": 6, "current": false } ] } } ] ``` ### benchmarks #### all ##### school ###### size 1320 ###### gpa 3.628825763035853 ###### top Share 80.21118846327654 ###### count 70 ##### JOURN ###### size 20 ###### gpa 3.7994179196161624 ###### top Share 91.28311192592396 ###### count 87.5 ##### MARKETNG ###### size 16 ###### gpa 3.550893499083995 ###### top Share 77.67608273860581 ###### count 70 #### terms ##### 1262 ###### school ###### size 1320 ###### gpa 3.628825763035853 ###### top Share 80.21118846327654 ###### count 70 ###### JOURN ###### size 20 ###### gpa 3.7994179196161624 ###### top Share 91.28311192592396 ###### count 87.5 ###### MARKETNG ###### size 16 ###### gpa 3.550893499083995 ###### top Share 77.67608273860581 ###### count 70 ## instructor Trends ```json [ { "uid": "instructor_6878cd47dfd73620c3edfa72", "name": "ROBERT MASTER", "count": 64, "terms": [ { "term": "1262", "count": 64, "sections": 1, "gpa": 3.5703125 } ] }, { "uid": "instructor_99c138697a878c99ba42d987", "name": "ALEX RZEPINSKI", "count": 64, "terms": [ { "term": "1262", "count": 64, "sections": 1, "gpa": 3.5703125 } ] } ] ``` ## following None recorded.