QUALITATIVE COMMUNICATION RESEARCH METHODS

NURSING 804

Focuses on how to conduct qualitative research. Content addresses the philosophical underpinnings of various interpretive qualitative methodologies to assist in matching the best method to particular research questions. Engage in research procedures associated with various qualitative traditions.

LSC 250

Introduction to research methods in the communication industry. Overview of all stages of the research process and of translating data into reports for strategic communication recommendations for clients, ranging from industry to policymakers.

JOURN 658

Survey of methods for investigating mass communication process and effects.

COMARTS 762

Epistemological and methodological principles of behavioral and social scientific research of particular relevance to communication research, including various research designs and modes of observation, casual inferences, and basic hands-on experiences in empirical research.

SOC 631

Introduction to qualitative research methods most commonly used by practitioners in business, marketing and communications, healthcare, education, government, social service organizations, and think tanks. Produce high-quality data using open-ended survey questions, interviews, focus groups, observations and media/content analysis. Techniques for analyzing and presenting qualitative data, including text-based and visual reports.