# JOURN 649: Brand Strategy in Advertising & Integrated Communications | UW–Madison [View on UW Courses](https://uwcourses.com/courses/JOURN_649) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 52a78527ff09011d88cb04c7d43867d9fbfec2930bf1dd2ec359ebd2844e0b07 ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-10T19:50:42.743001+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## course ### run id 20260907T155543-ce3781c4 ### semester 1272 ### observed at 2026-09-07 15:55:43.033547+00:00 ### record version id bd6401f06337d7e9190cb16d5de5fe1b6ff13b2c0e234c10bde93e4d0f994cae ### course id JOURN 649 ### course uid course\_b299b2a4e87b79d1676251c1 ### catalog version id 2d4a67acd09a05bb33dd76db6cfbdafa2aaccd37679e6c6a1a2cc6dabc6af529 ### course number 649 ### subjects * JOURN ### title BRAND STRATEGY IN ADVERTISING & INTEGRATED COMMUNICATIONS ### description Provides a comprehensive introduction to classical consumer packaged goods brand management by exploring the intersection of marketing, advertising, and strategy to grow sales profitably over time with winning products and effective campaigns. Illuminates the foundational concepts, frameworks, and tools brand management professionals use to drive awareness, consideration, trial and repeat of their offerings to increase market share and establish long-lasting brand equity with target consumer groups. Engages leadership and positioning principles to cultivate and communicate one's professional and personal brand in any career or life path. ### requirements text Sophomore standing ### credit offering ids None recorded. ### llm job id enrich-f516c4d3e82cfe326b4f5f54 ### llm output id a2c7ac232d2fc5e35eeaccb4683fab7181a20be40adb30ce7131dc75b5389879 ### llm model nvidia/Qwen3.6-35B-A3B-NVFP4 ### llm model revision 1355db6a052410cfd62085d94b58866fd0f2c3c5 ### llm task version 14 ### llm search status valid ### llm summary JOURN 649 introduces brand strategy in advertising and integrated communications, focusing on consumer packaged goods. ### llm topics * Intersection of marketing, advertising, and strategy. * Foundational brand management concepts, frameworks, and tools. * Leadership and positioning principles. ### llm skills * Drive consumer awareness, consideration, trial, and repeat. * Establish long-lasting brand equity. * Cultivate and communicate personal and professional brand. ### llm assumed background * Must have sophomore standing. ### llm search phrases * brand management * consumer packaged goods * advertising strategy * brand equity * marketing campaigns ### llm requirements status valid ### llm student summary status valid ### llm experience status valid ### catalog variants None recorded. ### student summary #### context hash 601fe76d986bf3171ba3061c42ca8ef9094494e8c924d396e77c9a5ab96aa821 #### course id JOURN 649 #### current instructors None recorded. #### difficulty workload Historical reviews of Pete Long: The difficulty is rated as low, with a rating of 2 out of 5. ```json { "citations": [ { "instructor_name": "Pete Long", "review_date": "2025-05-09 02:44:53 +0000 UTC", "review_id": "37a1a529c03659b004c37349", "run_id": "20260907T155543-ce3781c4", "source_instructor_id": "rmp:2639004", "source_review_id": "UmF0aW5nLTQxMjIxNjMz", "source_url": "https://www.ratemyprofessors.com/professor/2639004", "type": "review" } ] } ``` #### errors None recorded. #### historical context Historical reviews of Pete Long: Pete Long is described as a wonderful instructor who is clearly invested in the material and his students. Reviewers note that he wants every student to succeed and be prepared for their careers. ```json { "citations": [ { "instructor_name": "Pete Long", "review_date": "2025-05-09 02:44:53 +0000 UTC", "review_id": "37a1a529c03659b004c37349", "run_id": "20260907T155543-ce3781c4", "source_instructor_id": "rmp:2639004", "source_review_id": "UmF0aW5nLTQxMjIxNjMz", "source_url": "https://www.ratemyprofessors.com/professor/2639004", "type": "review" } ] } ``` #### offered false #### profile hash e59ddc7389015d0035b68cd195c939d475bf72b959b29cf12eab59b454ccaef1 #### quick take Historical reviews of Pete Long: The course is described as interesting, with an instructor who is clearly invested in student success and career preparation. ```json { "citations": [ { "instructor_name": "Pete Long", "review_date": "2025-05-09 02:44:53 +0000 UTC", "review_id": "37a1a529c03659b004c37349", "run_id": "20260907T155543-ce3781c4", "source_instructor_id": "rmp:2639004", "source_review_id": "UmF0aW5nLTQxMjIxNjMz", "source_url": "https://www.ratemyprofessors.com/professor/2639004", "type": "review" } ] } ``` Recent recorded grades — Spring 2025: 3.91 GPA, 100.0% A/AB (n=70 letter grades); Spring 2026: 3.58 GPA, 74.0% A/AB (n=73 letter grades). ```json { "citations": [ { "course_id": "JOURN 649", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "dba39822-ac9a-354d-82cf-f0d376f25347", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1254", "type": "grade" }, { "course_id": "JOURN 649", "run_id": "20260907T155543-ce3781c4", "source_record": { "entity_id": "dba39822-ac9a-354d-82cf-f0d376f25347", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "grades_latest", "term_id": "1264", "type": "grade" } ] } ``` #### student experience Historical reviews of Pete Long: Students report that the instructor is wonderful and human, wanting every student to succeed. ```json { "citations": [ { "instructor_name": "Pete Long", "review_date": "2025-05-09 02:44:53 +0000 UTC", "review_id": "37a1a529c03659b004c37349", "run_id": "20260907T155543-ce3781c4", "source_instructor_id": "rmp:2639004", "source_review_id": "UmF0aW5nLTQxMjIxNjMz", "source_url": "https://www.ratemyprofessors.com/professor/2639004", "type": "review" } ] } ``` #### task hash 74fb0997943e888960bbc9e47db8c4fd12e4292d55c20509d8d89db6a9910f68 #### teaching history PETE LONG is recorded teaching in Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule. ```json { "citations": [ { "course_id": "JOURN 649", "run_id": "20260907T155543-ce3781c4", "section_number": 1, "source_course_id": "dba39822-ac9a-354d-82cf-f0d376f25347", "source_record": { "entity_id": "dba39822-ac9a-354d-82cf-f0d376f25347", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "section_grades_latest", "term_id": "1254", "type": "grade" }, { "course_id": "JOURN 649", "run_id": "20260907T155543-ce3781c4", "section_number": 1, "source_course_id": "dba39822-ac9a-354d-82cf-f0d376f25347", "source_record": { "entity_id": "dba39822-ac9a-354d-82cf-f0d376f25347", "file": "tables/observations.parquet", "kind": "grades", "source": "madgrades" }, "table": "section_grades_latest", "term_id": "1264", "type": "grade" } ] } ``` #### term id 1272 #### term name 2026 Fall #### version 2 ### requirements #### nodes ```json [ { "children": [], "condition": "Sophomore standing", "course": null, "evidence": "Sophomore standing", "id": "n0", "kind": "condition" } ] ``` #### notes None recorded. #### root n0 #### status parsed ### instructors None recorded. ### offerings None recorded. ### sections None recorded. ### grade instructors ```json [ { "instructor_uid": "instructor_58d4e8b8c3f11354051418c4", "source": "madgrades", "source_instructor_id": "3364296", "identity_basis": "source_id", "identity_status": "source_identified", "name": "PETE LONG", "email": null, "first_observed_at": "2026-09-06 23:14:58.172943+00:00", "last_observed_at": "2026-09-07 15:55:43.033547+00:00", "ratings": { "review_count": 11, "quality": 4.82, "difficulty": 2.55, "quality_count": 11, "difficulty_count": 11, "profile_id": "rmp:2639004", "source_url": "https://www.ratemyprofessors.com/professor/2639004", "match_basis": "exact_name", "observed_at": "2026-09-07 16:12:09.035512+00:00", "courses": { "course_b299b2a4e87b79d1676251c1": { "review_count": 1, "quality": 5, "difficulty": 2, "quality_count": 1, "difficulty_count": 1 }, "course_65d7a926ef836ca5b1857d3f": { "review_count": 4, "quality": 5, "difficulty": 2.5, "quality_count": 4, "difficulty_count": 4 } }, "bayesian_quality": 4.071410182933287, "prior_mean": 3.6596857835465957, "prior_weight": 20 }, "grade_statistics": { "gpa": 3.832, "graded": 1370, "counts": [ 983, 326, 54, 5, 1, 1, 0 ], "sections": 37 }, "instructor_url": "/instructors/PETE_LONG--instructor_58d4e8b8c3f11354051418c4" } ] ``` ### grades ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 649", "course_uid": "course_b299b2a4e87b79d1676251c1", "term_id": "1254", "term_name": "Spring 2025", "instructors": [ "Pete Long" ], "a": 57, "ab": 13, "b": 0, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 2, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 72, "source_aliases": [ "JOURN 649" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 649", "course_uid": "course_b299b2a4e87b79d1676251c1", "term_id": "1264", "term_name": "Spring 2026", "instructors": [ "Pete Long" ], "a": 38, "ab": 16, "b": 16, "bc": 1, "c": 1, "d": 1, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 73, "source_aliases": [ "JOURN 649" ] } ] ``` ### statistics #### gpa 3.741 #### graded 143 #### counts * 95 * 29 * 16 * 1 * 1 * 1 * 0 ### grade conflicts None recorded. ### evidence #### history * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_b299b2a4e87b79d1676251c1-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_b299b2a4e87b79d1676251c1-0.json) #### traces * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_b299b2a4e87b79d1676251c1-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_b299b2a4e87b79d1676251c1-0.json) #### reviews * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/reviews/course\_b299b2a4e87b79d1676251c1-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/reviews/course_b299b2a4e87b79d1676251c1-0.json) #### results * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course\_b299b2a4e87b79d1676251c1-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/results/course_b299b2a4e87b79d1676251c1-0.json) ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ## context ### all #### term #### gpa 3.7412587412587412 #### count 143 #### university ##### size 2021 ##### gpa Percentile 51 ##### count Percentile 72 ##### median Count 77 ##### histogram | range | count | current | | ------- | ----- | ------- | | 0.0–0.4 | 0 | false | | 0.4–0.8 | 0 | false | | 0.8–1.2 | 0 | false | | 1.2–1.6 | 0 | false | | 1.6–2.0 | 0 | false | | 2.0–2.4 | 0 | false | | 2.4–2.8 | 21 | false | | 2.8–3.2 | 152 | false | | 3.2–3.6 | 521 | false | | 3.6–4.0 | 1327 | true | #### departments ```json [ { "subject": "JOURN", "comparison": { "size": 28, "gpaPercentile": 41, "countPercentile": 70, "medianCount": 80.5, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 3, "current": false }, { "range": "3.6–4.0", "count": 25, "current": true } ] } } ] ``` ### terms #### 1254 ##### term 1254 ##### gpa 3.907142857142857 ##### count 70 ##### university ###### size 1289 ###### gpa Percentile 82 ###### count Percentile 52 ###### median Count 66 ###### histogram | range | count | current | | ------- | ----- | ------- | | 0.0–0.4 | 0 | false | | 0.4–0.8 | 0 | false | | 0.8–1.2 | 0 | false | | 1.2–1.6 | 0 | false | | 1.6–2.0 | 0 | false | | 2.0–2.4 | 0 | false | | 2.4–2.8 | 17 | false | | 2.8–3.2 | 128 | false | | 3.2–3.6 | 379 | false | | 3.6–4.0 | 765 | true | ##### departments ```json [ { "subject": "JOURN", "comparison": { "size": 15, "gpaPercentile": 79, "countPercentile": 29, "medianCount": 79, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 4, "current": false }, { "range": "3.6–4.0", "count": 11, "current": true } ] } } ] ``` #### 1264 ##### term 1264 ##### gpa 3.5821917808219177 ##### count 73 ##### university ###### size 1283 ###### gpa Percentile 36 ###### count Percentile 54 ###### median Count 66 ###### histogram | range | count | current | | ------- | ----- | ------- | | 0.0–0.4 | 0 | false | | 0.4–0.8 | 0 | false | | 0.8–1.2 | 0 | false | | 1.2–1.6 | 0 | false | | 1.6–2.0 | 0 | false | | 2.0–2.4 | 1 | false | | 2.4–2.8 | 20 | false | | 2.8–3.2 | 130 | false | | 3.2–3.6 | 343 | true | | 3.6–4.0 | 789 | false | ##### departments ```json [ { "subject": "JOURN", "comparison": { "size": 18, "gpaPercentile": 12, "countPercentile": 47, "medianCount": 76, "histogram": [ { "range": "0.0–0.4", "count": 0, "current": false }, { "range": "0.4–0.8", "count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 4, "current": true }, { "range": "3.6–4.0", "count": 14, "current": false } ] } } ] ``` ### benchmarks #### all ##### school ###### size 2021 ###### gpa 3.660373947354374 ###### top Share 82.25902967226666 ###### count 77 ##### JOURN ###### size 28 ###### gpa 3.754945664993969 ###### top Share 90.41397139549137 ###### count 80.5 #### terms ##### 1254 ###### school ###### size 1289 ###### gpa 3.6126423469389106 ###### top Share 79.48050408754871 ###### count 66 ###### JOURN ###### size 15 ###### gpa 3.758130349848614 ###### top Share 90.86178942526135 ###### count 79 ##### 1264 ###### school ###### size 1283 ###### gpa 3.6229729166451925 ###### top Share 80.13669149396227 ###### count 66 ###### JOURN ###### size 18 ###### gpa 3.7135864893135855 ###### top Share 87.77180876725491 ###### count 76 ## instructor Trends ```json [ { "uid": "instructor_58d4e8b8c3f11354051418c4", "name": "PETE LONG", "count": 143, "terms": [ { "term": "1254", "count": 70, "sections": 1, "gpa": 3.907142857142857 }, { "term": "1264", "count": 73, "sections": 1, "gpa": 3.5821917808219177 } ] } ] ``` ## following None recorded.