# JOURN 465: Social Media Marketing Communications | UW–Madison [View on UW Courses](https://uwcourses.com/courses/JOURN_465) ## Dataset ### revision e243353dcb7d79b7247ced91d69443ef4c2a6349 ### repository twangodev/uwcourses ### schema version 6 ### importer version 7 ### projection id 52a78527ff09011d88cb04c7d43867d9fbfec2930bf1dd2ec359ebd2844e0b07 ### observed at 2026-09-07T15:55:43.033547+00:00 ### built at 2026-09-10T19:50:42.743001+00:00 ### courses 8951 ### current instructors 5754 ### limited false ### terms * 1272 * 1264 * 1262 * 1254 * 1252 * 1244 * 1242 * 1234 * 1232 * 1224 * 1222 * 1212 * 1204 * 1202 * 1194 * 1192 * 1184 * 1182 * 1174 * 1172 * 1164 * 1162 * 1154 * 1152 * 1144 * 1142 * 1134 * 1132 * 1124 * 1122 * 1114 * 1112 * 1104 * 1102 * 1094 * 1092 * 1084 * 1082 * 1074 * 1072 ### term 1272 ### departments | subject | count | | --------- | ----- | | AAE | 90 | | ABT | 20 | | ACCTIS | 36 | | ACTSCI | 14 | | AFAERO | 10 | | AFRICAN | 87 | | AFROAMER | 71 | | AGROECOL | 21 | | AMERIND | 53 | | ANAT\&PHY | 7 | | ANATOMY | 2 | | ANESTHES | 8 | | ANSCI | 57 | | ANTHRO | 95 | | ART | 125 | | ARTED | 10 | | ARTHIST | 121 | | ASIALANG | 129 | | ASIAN | 109 | | ASIANAM | 28 | | ASTRON | 38 | | ATMOCN | 69 | | BIOCHEM | 51 | | BIOCORE | 10 | | BIOLOGY | 14 | | BIOMDSCI | 18 | | BME | 66 | | BMI | 41 | | BMOLCHEM | 10 | | BOTANY | 69 | | BSE | 44 | | C\&ESOC | 73 | | CBE | 48 | | CHEM | 101 | | CHICLA | 52 | | CIVENGR | 133 | | CLASSICS | 47 | | CNP | 10 | | CNSRSCI | 50 | | COMARTS | 137 | | COMPBIO | 15 | | COMPLIT | 11 | | COMPSCI | 138 | | COUNPSY | 78 | | CRB | 19 | | CS\&D | 71 | | CSCS | 40 | | CURRIC | 193 | | DANCE | 93 | | DERM | 8 | | DS | 88 | | DYSCI | 35 | | ECE | 155 | | ECON | 145 | | EDPOL | 114 | | EDPSYCH | 97 | | ELPA | 70 | | EMA | 53 | | EMERMED | 17 | | ENGL | 206 | | ENTOM | 40 | | ENVIRST | 148 | | EP | 15 | | EPD | 67 | | ESL | 16 | | F\&WECOL | 60 | | FAMMED | 22 | | FINANCE | 50 | | FOLKLORE | 40 | | FOODSCI | 43 | | FRENCH | 63 | | GEN\&WS | 145 | | GENBUS | 72 | | GENECSLR | 17 | | GENETICS | 60 | | GEOG | 113 | | GEOSCI | 83 | | GERMAN | 82 | | GLE | 48 | | GNS | 38 | | GREEK | 27 | | HDFS | 41 | | HEBR-BIB | 13 | | HEBR-MOD | 10 | | HISTORY | 233 | | HISTSCI | 56 | | HONCOL | 13 | | ILS | 43 | | INFOSYS | 9 | | INTEGART | 7 | | INTEGSCI | 22 | | INTER-AG | 18 | | INTER-HE | 11 | | INTER-LS | 22 | | INTEREGR | 16 | | INTLBUS | 21 | | INTLST | 50 | | ISYE | 83 | | ITALIAN | 53 | | JEWISH | 56 | | JOURN | 88 | | KINES | 128 | | LACIS | 26 | | LANDARC | 61 | | LATIN | 24 | | LAW | 120 | | LEGALST | 48 | | LINGUIS | 35 | | LIS | 89 | | LITTRANS | 78 | | LSC | 52 | | M\&ENVTOX | 7 | | MARKETNG | 62 | | MATH | 153 | | MDGENET | 8 | | ME | 130 | | MEDHIST | 43 | | MEDICINE | 60 | | MEDIEVAL | 32 | | MEDPHYS | 39 | | MEDSC-M | 29 | | MEDSC-V | 41 | | MHR | 68 | | MICROBIO | 45 | | MILSCI | 16 | | MM\&I | 22 | | MOLBIOL | 6 | | MS\&E | 59 | | MUSIC | 165 | | MUSPERF | 126 | | NAVSCI | 20 | | NE | 44 | | NEURODPT | 11 | | NEUROL | 7 | | NEURSURG | 4 | | NTP | 11 | | NURSING | 111 | | NUTRSCI | 65 | | OBS\&GYN | 18 | | OCCTHER | 39 | | ONCOLOGY | 14 | | OPHTHALM | 5 | | OTM | 43 | | PATH | 34 | | PATH-BIO | 29 | | PEDIAT | 26 | | PHARMACY | 31 | | PHILOS | 77 | | PHMCOL-M | 11 | | PHMPRAC | 45 | | PHMSCI | 60 | | PHYASST | 37 | | PHYSICS | 88 | | PHYSIOL | 3 | | PHYTHER | 37 | | PLANTSCI | 52 | | PLPATH | 35 | | POLISCI | 192 | | POPHLTH | 58 | | PORTUG | 33 | | PSYCH | 101 | | PSYCHIAT | 22 | | PUBAFFR | 54 | | PUBLHLTH | 23 | | RADIOL | 11 | | REALEST | 41 | | RELIGST | 90 | | RHABMED | 9 | | RMI | 24 | | RP\&SE | 102 | | S\&APHM | 17 | | SCANDST | 73 | | SLAVIC | 89 | | SOC | 149 | | SOCWORK | 87 | | SOILSCI | 46 | | SPANISH | 83 | | SRMED | 21 | | STAT | 94 | | STDYABRD | 52 | | STS | 8 | | SURGERY | 25 | | SURGSCI | 33 | | THEATRE | 91 | | URBRPL | 60 | | UROLOGY | 5 | | ZOOLOGY | 89 | ## course ### run id 20260907T155543-ce3781c4 ### semester 1272 ### observed at 2026-09-07 15:55:43.033547+00:00 ### record version id 1eabb3c7672fd5cea05093f97f2b650b375c986cd8cf9b823e118713093f6a14 ### course id JOURN 465 ### course uid course\_6e3748a41fc5ec2f74eae0af ### catalog version id ff6dec6af921cd2e02cf9a1db8cb7b4e71c8acfa0b722a6a26881e48f0258a53 ### course number 465 ### subjects * JOURN ### title SOCIAL MEDIA MARKETING COMMUNICATIONS ### description Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media. ### requirements text Declared in a Journalism undergraduate program andJOURN 345 ### credit offering ids None recorded. ### llm job id enrich-8b774950c2b6adfdc46d1b82 ### llm output id 3003457bdc6c9a67fae4c4b66131eaf8af429a81be2a6bc019e28ded180e6171 ### llm model nvidia/Qwen3.6-35B-A3B-NVFP4 ### llm model revision 1355db6a052410cfd62085d94b58866fd0f2c3c5 ### llm task version 14 ### llm search status valid ### llm summary JOURN 465 covers social media marketing planning, buying, and digital media strategy within strategic communication campaigns. ### llm topics * Social media marketing planning and buying. * Strategic communication campaigns. * Digital media topics. ### llm skills * Social media marketing planning and buying strategy. * In-depth analysis of digital media within strategic campaigns. ### llm assumed background * Foundational knowledge of strategic communication principles and practice. ### llm search phrases * social media marketing planning * strategic communication campaigns * digital media study * JOURN 465 prerequisites ### llm requirements status needs\_review ### llm student summary status valid ### llm experience status insufficient\_evidence ### catalog variants None recorded. ### student summary #### context hash 088e76fc53671ba1fc66ecc5e7c8dee6157eeceedd14f4956da60e75ee02505d #### course id JOURN 465 #### current instructors None recorded. #### difficulty workload None recorded. #### errors None recorded. #### historical context None recorded. #### message No course-specific reviews available #### offered false #### profile hash 5cb4dabf887cdbcd8c00d5a1312e10828b95c63f30bc3ea76aea199565390d02 #### quick take Recent recorded grades — Spring 2024: 3.88 GPA, 95.2% A/AB (n=21 letter grades); Spring 2025: 3.68 GPA, 90.9% A/AB (n=22 letter grades); Spring 2026: 3.90 GPA, 95.2% A/AB (n=21 letter grades). ```json 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teaching history None recorded. #### term id 1272 #### term name 2026 Fall #### version 2 ### requirements #### nodes ```json [ { "children": [ "n1", "n2" ], "condition": null, "course": null, "evidence": "Declared in a Journalism undergraduate program andJOURN 345", "id": "n0", "kind": "all" }, { "children": [], "condition": null, "course": { "course_number": 345, "minimum_grade": null, "subjects": [ "JOURN" ], "timing": "prior" }, "evidence": "JOURN 345", "id": "n1", "kind": "course" }, { "children": [], "condition": "Declared in a Journalism undergraduate program", "course": null, "evidence": "Declared in a Journalism undergraduate program", "id": "n2", "kind": "condition" } ] ``` #### notes * The phrase 'Declared in a Journalism undergraduate program' is an unlinked condition requiring program status verification. #### root n0 #### status needs\_review ### instructors None recorded. ### offerings None recorded. ### sections None recorded. ### grade instructors ```json [ { 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}, "grade_statistics": { "gpa": 3.88, "graded": 2142, "counts": [ 1802, 239, 62, 19, 15, 2, 3 ], "sections": 130 }, "instructor_url": "/instructors/DEBRA_PIERCE--instructor_91a2b6c7651f5bd688cc1f58" } ] ``` ### grades ```json [ { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 465", "course_uid": "course_6e3748a41fc5ec2f74eae0af", "term_id": "1204", "term_name": "Spring 2020", "instructors": [ "Debra Pierce" ], "a": 22, "ab": 0, "b": 0, "bc": 0, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 22, "source_aliases": [ "JOURN 465" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 465", "course_uid": "course_6e3748a41fc5ec2f74eae0af", "term_id": "1224", "term_name": "Spring 2022", "instructors": [ "Debra Pierce" ], "a": 15, "ab": 6, "b": 2, "bc": 1, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 24, "source_aliases": [ "JOURN 465" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 465", "course_uid": "course_6e3748a41fc5ec2f74eae0af", "term_id": "1234", "term_name": "Spring 2023", "instructors": [ "Debra Pierce" ], "a": 17, "ab": 3, "b": 2, "bc": 1, "c": 0, "d": 1, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 24, "source_aliases": [ "JOURN 465" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 465", "course_uid": "course_6e3748a41fc5ec2f74eae0af", "term_id": "1244", "term_name": "Spring 2024", "instructors": [ "Debra Pierce" ], "a": 19, "ab": 1, "b": 0, "bc": 0, "c": 1, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 21, "source_aliases": [ "JOURN 465" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 465", "course_uid": "course_6e3748a41fc5ec2f74eae0af", "term_id": "1254", "term_name": "Spring 2025", "instructors": [ "Debra Pierce" ], "a": 18, "ab": 2, "b": 0, "bc": 0, "c": 1, "d": 0, "f": 1, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 22, "source_aliases": [ "JOURN 465" ] }, { "run_id": "20260907T155543-ce3781c4", "semester": "1272", "observed_at": "2026-09-07 15:55:43.033547+00:00", "course_id": "JOURN 465", "course_uid": "course_6e3748a41fc5ec2f74eae0af", "term_id": "1264", "term_name": "Spring 2026", "instructors": [ "Debra Pierce" ], "a": 19, "ab": 1, "b": 0, "bc": 1, "c": 0, "d": 0, "f": 0, "satisfactory": 0, "unsatisfactory": 0, "credit": 0, "no_credit": 0, "passed": 0, "incomplete": 0, "no_work": 0, "not_reported": 0, "other": 0, "total": 21, "source_aliases": [ "JOURN 465" ] } ] ``` ### statistics #### gpa 3.806 #### graded 134 #### counts * 110 * 13 * 4 * 3 * 2 * 1 * 1 ### grade conflicts None recorded. ### evidence #### history * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course\_6e3748a41fc5ec2f74eae0af-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/history/course_6e3748a41fc5ec2f74eae0af-0.json) #### traces * [/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course\_6e3748a41fc5ec2f74eae0af-0.json](https://uwcourses.com/data/e243353dcb7d79b7247ced91d69443ef4c2a6349/traces/course_6e3748a41fc5ec2f74eae0af-0.json) #### results * 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"count": 0, "current": false }, { "range": "0.8–1.2", "count": 0, "current": false }, { "range": "1.2–1.6", "count": 0, "current": false }, { "range": "1.6–2.0", "count": 0, "current": false }, { "range": "2.0–2.4", "count": 0, "current": false }, { "range": "2.4–2.8", "count": 0, "current": false }, { "range": "2.8–3.2", "count": 0, "current": false }, { "range": "3.2–3.6", "count": 5, "current": false }, { "range": "3.6–4.0", "count": 37, "current": true } ] } } ] ``` ### terms #### 1204 ##### term 1204 ##### gpa 4 ##### count 22 ##### departments | subject | comparison | | ------- | ---------- | | JOURN | | #### 1224 ##### term 1224 ##### gpa 3.7291666666666665 ##### count 24 ##### departments | subject | comparison | | ------- | ---------- | | JOURN | | #### 1234 ##### term 1234 ##### gpa 3.6666666666666665 ##### count 24 ##### departments | subject | comparison | | ------- | ---------- | | JOURN | | #### 1244 ##### term 1244 ##### gpa 3.880952380952381 ##### count 21 ##### departments | subject | comparison | | ------- | ---------- | | JOURN | | #### 1254 ##### term 1254 ##### gpa 3.6818181818181817 ##### count 22 ##### departments | subject | comparison | | ------- | ---------- | | JOURN | | #### 1264 ##### term 1264 ##### gpa 3.9047619047619047 ##### count 21 ##### departments | subject | comparison | | ------- | ---------- | | JOURN | | ### benchmarks #### all ##### school ###### size 3143 ###### gpa 3.700510183496391 ###### top Share 84.47071099002075 ###### count 119 ##### JOURN ###### size 42 ###### gpa 3.762672343516114 ###### top Share 90.11654225552417 ###### count 116.5 #### terms ##### 1204 ###### school ###### size 1012 ###### gpa 3.703747431523761 ###### top Share 84.59811226304916 ###### count 65.5 ###### JOURN ###### size 12 ###### gpa 3.8155052631183426 ###### top Share 94.72650044754745 ###### count 57 ##### 1224 ###### school ###### size 1171 ###### gpa 3.5627882428500937 ###### top Share 76.37271640560496 ###### count 64 ###### JOURN 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87.77180876725491 ###### count 76 ## instructor Trends ```json [ { "uid": "instructor_91a2b6c7651f5bd688cc1f58", "name": "DEBRA PIERCE", "count": 134, "terms": [ { "term": "1204", "count": 22, "sections": 1, "gpa": 4 }, { "term": "1224", "count": 24, "sections": 1, "gpa": 3.7291666666666665 }, { "term": "1234", "count": 24, "sections": 1, "gpa": 3.6666666666666665 }, { "term": "1244", "count": 21, "sections": 1, "gpa": 3.880952380952381 }, { "term": "1254", "count": 22, "sections": 1, "gpa": 3.6818181818181817 }, { "term": "1264", "count": 21, "sections": 1, "gpa": 3.9047619047619047 } ] } ] ``` ## following None recorded.