Spring 2027

Social Media Marketing Communications

Overview of social media marketing planning and buying within strategic communication campaigns, including digital media strategy and tactics.

no offering record for this termCredits unavailable
Recorded instructors · Spring 2027 No instructors listed

Summary

1 / 3

Recent recorded grades — Spring 2024: 3.88 GPA, 95.2% A/AB (n=21 letter grades); Spring 2025: 3.68 GPA, 90.9% A/AB (n=22 letter grades); Spring 2026: 3.90 GPA, 95.2% A/AB (n=21 letter grades).

What you’ll be able to do

  • Distinguish social media from other strategic communications management and communications functions.

  • Integrate social media into a broader strategic communications campaign.

  • Strategically analyze social media audiences and influencers.

  • Critically evaluate ethics and legalities of social media, and how social media plays a role in both creating and solving public relations crises.

Source: UW Guide

Grade history

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average GPA
letter grades
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AB
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Prerequisites

Course map

Declared in a Journalism undergraduate program and JOURN 345

    • Declared in a Journalism undergraduate program
    • JOURN 345
    take all
JOURN 465

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • All of
    • Declared in a Journalism undergraduate program
    • JOURN 345

Professors

Spring 2027

No instructors recorded for this selection.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

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Meeting source records

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Student experience

the class

Recent recorded grades — Spring 2024: 3.88 GPA, 95.2% A/AB (n=21 letter grades); Spring 2025: 3.68 GPA, 90.9% A/AB (n=22 letter grades); Spring 2026: 3.90 GPA, 95.2% A/AB (n=21 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Social media marketing planning and buying
  • Digital media
  • Public relations crises

Skills

  • Social media marketing planning and buying
  • Integrating social media into strategic communications campaigns
  • Strategic analysis of social media audiences and influencers
  • Evaluating ethics, legalities, and crisis roles of social media

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

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Original comments behind the course and instructor summaries.

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Grade history

Recorded grade distributions by term, section, and instructor.

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Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
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Full model traces

Recorded model configuration, reasoning, and tool conversations.

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Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "10e9a59bc64341f8fab7d5138556aca59484b99e5b62f79f5225575bd64e5d17",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}