PUBLIC RELATIONS STRATEGIES

JOURN 464

Course Description

Provides an overview of public relations from an objective, strategy, and tactical planning perspective within strategic communication campaigns. Investigates one core element of a strategic communications campaign and provides an in-depth study into the topic area of public relations.

Prerequisties

JOURN 345

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average

3.96

4.61% from Historical

Completion Rate

100%

No change from Historical

A Rate

91.67%

16.95% from Historical

Class Size

3.78% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

Similar Courses

STRATEGIC MEDIA PLANNING

JOURN 447

Introduction to media planning for students interested in careers in advertising, public relations, or other forms of strategic communication.

SOCIAL MEDIA MARKETING COMMUNICATIONS

JOURN 465

Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media.

DIGITAL MEDIA STRATEGIES

JOURN 463

Provides an overview of digital media from an objective, strategy, and tactical planning perspective within strategic communication media and promotion campaigns.

ACCOUNT PLANNING AND STRATEGY

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.

PRINCIPLES AND PRACTICE OF STRATEGIC COMMUNICATION

JOURN 345

Introduction to strategic communication for students interested in advertising, public relations, health communications, and political campaigns.