Spring 2027

Public Relations Strategies

Overview of public relations focusing on objective, strategy, and tactical planning within strategic communication campaigns, including in-depth study of core PR topics.

offering recorded4 credits
Recorded instructors · Spring 2027 Jesus Rivera

Summary

1 / 3

Recent recorded grades — Spring 2024: 3.96 GPA, 100.0% A/AB (n=24 letter grades); Spring 2025: 3.96 GPA, 100.0% A/AB (n=23 letter grades); Spring 2026: 3.66 GPA, 90.9% A/AB (n=22 letter grades).

What you’ll be able to do

  • Develop public relations objectives and strategies that link to an overall communication strategy.

  • Analyze public relations audiences, influencers, and stakeholders.

  • Identify PR problems and opportunities.

  • Prove use of the latest technology-enabled PR tools to develop a real Public Relations campaign for a real client.

  • Compare and contrast the 'biggest' facets of public relations: crisis communications, media relations, social and digital communications, corporate communications, brand/consumer PR, Purpose and Impact PR, and employee communications.

  • Develop creative elements for a client's PR plan.

  • Express and sell integrated PR campaign /ideas to a client team.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

JOURN 345

JOURN 464

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree

Professors

Spring 2027
Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 240

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Recent recorded grades — Spring 2024: 3.96 GPA, 100.0% A/AB (n=24 letter grades); Spring 2025: 3.96 GPA, 100.0% A/AB (n=23 letter grades); Spring 2026: 3.66 GPA, 90.9% A/AB (n=22 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Strategic communication campaign planning
  • Core facets of public relations including crisis, media, social/digital, corporate, brand, purpose/impact, and employee communications
  • Technology-enabled PR tools and real-client campaign development

Skills

  • Developing PR objectives and strategies linked to overall communication strategy
  • Analyzing PR audiences, influencers, and stakeholders
  • Identifying PR problems and opportunities
  • Developing creative elements for client PR plans
  • Presenting and selling integrated PR campaign ideas to clients

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

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Selected offering source records
JOURN 464 · Spring 2027

Public Relations Strategies

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:512:024630",
    "course_id": "JOURN 464",
    "course_uid": "course_b8c16cc095f718fb2808a5f2",
    "term_id": "1274",
    "source_course_id": "024630",
    "source_subject_id": "512",
    "title": "Public Relations Strategies",
    "credits_min": 4,
    "credits_max": 4,
    "typically_offered": "Fall, Spring, Summer"
  }
]
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Student reviews

Original comments behind the course and instructor summaries.

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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

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Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "db54df48905126c69febd99c5097226496ccb926c65b2fbc61dd8de4a148577b",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}