Spring 2027

Digital Media Strategies

Overview of digital media strategy and tactical planning for strategic communication and promotion campaigns.

offering recorded4 credits
Recorded instructors · Spring 2027 Jesus Rivera

Summary

1 / 3

Recent recorded grades — Fall 2023: 4.00 GPA, 100.0% A/AB (n=24 letter grades); Fall 2024: 3.83 GPA, 87.5% A/AB (n=24 letter grades); Fall 2025: 3.78 GPA, 88.9% A/AB (n=18 letter grades).

What you’ll be able to do

  • Develop a real digital media campaign for a real client.

  • Express and sell integrated digital media campaign ideas to a client team.

  • Distinguish digital media from other management and communications functions.

  • Develop digital media objectives and strategies that link to an overall communication strategy.

  • Analyze and identify digital media audiences, problems and opportunities.

  • Investigate the latest technology-enabled digital media tools.

  • Integrate digital media into a strategic communications campaign.

  • Compare and contrast the ‘biggest’ facets of digital media: social media (paid and unpaid), websites, content strategy, SEM, SEO, online advertising, email marketing, and other technologies.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Declared in a Journalism undergraduate program and JOURN 345

    • Declared in a Journalism undergraduate program
    • JOURN 345
    take all
JOURN 463

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • All of
    • Declared in a Journalism undergraduate program
    • JOURN 345

Professors

Spring 2027
Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 240

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Recent recorded grades — Fall 2023: 4.00 GPA, 100.0% A/AB (n=24 letter grades); Fall 2024: 3.83 GPA, 87.5% A/AB (n=24 letter grades); Fall 2025: 3.78 GPA, 88.9% A/AB (n=18 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Digital media strategy and tactical planning
  • Social media, websites, content strategy, SEM, SEO, online advertising, and email marketing
  • Technology-enabled digital media tools

Skills

  • Digital media strategic and tactical planning
  • Client campaign development
  • Pitching and selling campaign ideas
  • Audience analysis and problem identification
  • Comparative analysis of digital media channels

Grades

Latest available · Fall 2025— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Fall 2025

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
JOURN 463 · Spring 2027

Digital Media Strategies

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:512:024629",
    "course_id": "JOURN 463",
    "course_uid": "course_735523f1906aa5c8bbc199a1",
    "term_id": "1274",
    "source_course_id": "024629",
    "source_subject_id": "512",
    "title": "Digital Media Strategies",
    "credits_min": 4,
    "credits_max": 4,
    "typically_offered": "Fall, Spring, Summer"
  }
]
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Student reviews

Original comments behind the course and instructor summaries.

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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

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Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "eda53e4ee5a1fb15450debd29ad21659573da1b132bac6f1cf586bafd6ee0ea3",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}