SPORTS REPORTING AND WRITING

JOURN 202

Build increasingly sophisticated communication skills, including writing, editing, gathering information, working with data, and presenting stories through varying media forms. Develop an appreciation of how different media influence message design by communicators and reception by audiences. Develop a complex toolkit of conceptual and practical skills for media work in journalism, strategic communication, and hybrids. Build writing skills and critical thinking abilities, two elements common to success in any field.

JOURN 150

Explore the central activities and concepts related to various communication professions involved in the realm of sports. These activities include sports journalism, sports broadcasting, sports marketing communications, and sports public relations. Consider major social issues that impinge upon these professions including how sports and media intersect with concerns associated with race and gender. Explore strategies to build careers in sports communications and beyond.

JOURN 350

Explore various activities related to the promotion domain of sports marketing including marketing research, sports branding, image management, advertising promotion, event promotion, sports sponsorships, and public relations. Examine each of these activities, and focus on the marketing communications associated with each of these activities.

JOURN 651

Exploration of prominent controversies that pervade the realm of sports and engage the activities of sports communication professionals (such as sports journalists, broadcasters, marketers, and public relations specialists). Discuss the issues involved in these controversies and pay special attention to the way they impinge upon professional practices.

JOURN 455

Tools and platforms with which to produce professional content for publication. Examples for course topics will include social media, multimedia and other new technologies that professional communicators must master.