Spring 2027

Strategic Media Planning

Strategic Media Planning introduces media planning for careers in advertising, PR, or strategic communication.

no offering record for this termCredits unavailable
Recorded instructors · Spring 2027 No instructors listed

Summary

1 / 6

Past student reviews · Dhavan Shah

One student rated the course difficulty as low.

What you’ll be able to do

  • Investigate contemporary media planning issues as well as current events and trends in the advertising and media industries.

  • Evaluate methods for developing diverse, inclusive media plans.

  • Express how advertising and the use of paid media are integrated into a company's overall marketing mix.

  • Explain language/terminology and mathematical formulas related to media planning.

  • Explore the benefits and drawbacks of advertising via different online and offline media channels.

  • Interpret data from data sources used in media analysis, such as Simmons Market Research.

  • Assess how marketing and advertising objectives relate to media objectives and strategies.

  • Develop a complete media plan.

  • Organize and present information to a client.

  • Produce media plan strategies within sets of more sophisticated parameters.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

JOURN 345 or graduate/professional standing

  • take one
JOURN 447

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Any of

Professors

Spring 2027

No instructors recorded for this selection.

Historical instructors & teaching patterns

DHAVAN SHAH is recorded teaching in Fall 2006. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.

Meeting source records

No records available.

Student experience

the class

Past student reviews · Dhavan Shah

Students described the instructor as having a wonderful personality and being well-versed in advertising topics.

Recent recorded grades — Spring 2022: 3.60 GPA, 87.5% A/AB (n=24 letter grades); Spring 2024: 3.52 GPA, 75.0% A/AB (n=20 letter grades); Spring 2025: 3.26 GPA, 52.9% A/AB (n=17 letter grades).

difficulty & workload

Past student reviews · Dhavan Shah

One student rated the course difficulty as low.

Past student reviews · Dhavan Shah

The instructor was noted for being more than willing to answer questions about advertising.

Topics

  • Contemporary media planning issues and industry trends
  • Online and offline media channels
  • Media planning terminology and formulas
  • Marketing mix integration
  • Media analysis data sources

Skills

  • Developing and evaluating diverse, inclusive media plans
  • Explaining media planning terminology and mathematical formulas
  • Interpreting media analysis data sources like Simmons Market Research
  • Integrating advertising and paid media into marketing mixes
  • Organizing and presenting information to clients
  • Aligning marketing objectives with media strategies

Grades

Latest available · Spring 2025— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2025

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

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Selected offering source records

No offering records for the selected term.

Raw records 
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Student reviews

Original comments behind the course and instructor summaries.

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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

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Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
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Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "65bfc3f0cc949f24ccf26331a48dfa063a5491ffeb691b442f9be007eaed35a0",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}