GLOBAL IMMERSION IN INTERNATIONAL BUSINESS

MARKETNG 350

In preparation for a global immersion experience in marketing, explore topics such as social innovation, globalization, cultural studies, religion, history, and technology in relation to the travel destination. Delve into personal and leadership qualities that facilitate a successful experience in a global setting. Travel requirements, such as a valid passport, may apply to the immersion experience component.

INTLBUS 450

Engage in activities that aim to translate and integrate the study abroad experience. Build international business and global competencies while connecting with others engaged in an immersion experience.

INTLBUS 767

Visit host countries to improve global competence by discussing and experiencing key issues for US organizations doing business in the host countries. A key component will be the integration, in a global context, of the knowledge and skills from the MBA coursework in marketing, finance, international business, operations, economics, accounting, strategy, and leadership. The techniques learned and practiced can be used in the future to competently research and understand global business issues for any part of the world.

INTLBUS 200

Technology, privatization, deregulation and other government policies, and growth of a mass culture are among the factors that drive global business today. Introduction to the key concepts necessary to understand the functioning of global markets and the inherent issues managers face in planning and executing international business strategies for products, services and investments.

INTLBUS 349

Participation in a global immersion experience (short term study abroad) in International Business. Enrollment in a UW-Madison resident study abroad program.