Introduction to digital platform analytics covering data collection, pre-processing, analysis, presentation, structured/unstructured data, supervised/unsupervised learning, text mining, recommendation systems, and algorithm bias.
The course received a low difficulty rating from a student who found the class engaging due to the instructor's passion for the topics.
What you’ll be able to do
Recognize and apply fundamental data analysis procedures, including data collection, pre-processing, analysis, and presentation.
Analyze structured and unstructured data in a variety of contexts.
Develop supervised and unsupervised data mining skills, including linear regression, logistics regression, decision tree, KNN, K-means, and simple text mining techniques.
Evaluate data analysis frontiers, including recommendation systems, data ethics, privacy, and algorithm bias.
Raw average: 5.00/5 from 2
quality ratings. The adjusted rating blends this with the UW review average
(3.66/5), weighted as 20
additional ratings. Smaller samples stay closer to that average. Each
captured review is counted once in the prior; this does not correct who
chooses to leave a review.
RMP profile ↗ · All captured review dates; profile matched by name.
Past student reviews · Qinglai He
Students described Qinglai He as one of their best and most caring professors, noting her passion made the class engaging. They reported she deeply wanted every student to succeed and was genuinely sweet, contributing to a highly positive learning experience.
Recent recorded grades — Spring 2024: 3.44 GPA, 66.7% A/AB (n=9 letter grades); Spring 2025: 3.50 GPA, 69.1% A/AB (n=55 letter grades); Spring 2026: 3.64 GPA, 82.1% A/AB (n=67 letter grades).
Historical instructors & teaching patterns
QINGLAI HE is recorded teaching in Spring 2024, Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.
Recorded history may be incomplete and does not establish a future
schedule.
Calendar & sections
Spring 2027
Schedule loads here as you scroll.
Section
Mode
Enrolled / capacity
Waitlist
LEC 001
Classroom Instruction
0 / 36
0
LEC 002
Classroom Instruction
0 / 36
0
Times are Central. Select a meeting for
details; export includes recorded dates for the selected sections. Enrollment reflects scan time.
Professor Qinglai He was described as passionate and caring, creating an engaging environment where she genuinely wanted every student to succeed.
Recent recorded grades — Spring 2024: 3.44 GPA, 66.7% A/AB (n=9 letter grades); Spring 2025: 3.50 GPA, 69.1% A/AB (n=55 letter grades); Spring 2026: 3.64 GPA, 82.1% A/AB (n=67 letter grades).
difficulty & workload
Past student reviews · Qinglai He
The course received a low difficulty rating from a student who found the class engaging due to the instructor's passion for the topics.
Past student reviews · Qinglai He
Students called Qinglai He the best professor they had ever had, noting she was incredibly caring and good at her job.
Topics
Data collection, pre-processing, analysis, and presentation
Structured and unstructured data
Supervised/unsupervised learning, text mining, recommendation systems, algorithm bias
Skills
Data collection, pre-processing, analysis, and presentation
Supervised and unsupervised data mining methods
Text mining, recommendation systems, and algorithm bias evaluation
Grades
Latest available · Spring 2026— not enough history to project Spring 2027.
average GPA
A / AB grades
letter grades
Instructor
Grade distribution · % of letter grades
A55.2%55.2%
AB26.9%26.9%
B13.4%13.4%
BC0.0%0.0%
C4.5%4.5%
D0.0%0.0%
F0.0%0.0%
Grades over time
Through Spring 2026
More grade details Grade mix, volume & source data
Where this course fits relative to
Latest available grades · Spring 2026 · all course levels
3.643.64GPA
Higher than 4343% of other courses in this group.
Course GPAs · red marks this course’s range
6767letter grades
More recorded grades than 5050% of other courses in this group.
Typical course in this group: 66.066.0 letter grades.
About this comparison
1280 courses over the same term, each with at least 30 recorded
letter grades. Cross-listed courses count once. GPA is not a measure
of difficulty or teaching quality. The typical course is the median by
recorded grade count; tied values are not counted as lower. Grade
counts describe course scale, not unique students or typical section
size.
Descriptions compare GPA with this group’s average: at least 0.20
higher or lower; otherwise close to average. Section size uses median
recorded enrollment: small up to 30, mid-sized 31–99, large 100+.
Lectures and discussion/lab sections are described separately.
Sources & history
UW–Madison
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
Observations at scan time; dates do not imply when a catalog change took effect.