Spring 2027

Biotechnology Marketing and Entrepreneurship

Explores biotechnology marketing through case studies, covering fundamentals, ethics, regulation, startups, pharma/B2B strategies, and branding, culminating in a marketing plan.

no offering record for this termCredits unavailable
Recorded instructors · Spring 2027 No instructors listed

Summary

1 / 4

Recent recorded grades — Fall 2023: 3.91 GPA, 100.0% A/AB (n=11 letter grades); Fall 2024: 3.92 GPA, 100.0% A/AB (n=6 letter grades); Fall 2025: 3.80 GPA, 100.0% A/AB (n=10 letter grades).

What you’ll be able to do

  • Categorize fundamental concepts of marketing management

  • Compare and Contrast marketing segmentation, innovation, and positioning in the bio-technology industry and related marketing channels

  • Understand channel systems of marketing and simulate personal selling and customer satisfaction service

  • Integrate advertising elements, publicity marketing, and sales promotion in a Business to Business (B2B) model

  • Evaluate decisions leading to successful and unsuccessful biotechnology products

  • Synthesize marketing plan for biotechnology products

  • Demonstrate team work aspects and leadership attributes in marketing elements

  • Integrate Data into the Marketing decision making model

Source: UW Guide

Grade history

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average GPA
letter grades
A
AB
B
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All recorded terms · compare terms & instructors

Prerequisites

Course map

Declared in Applied Biotechnology program

  • Declared in Applied Biotechnology program
ABT 750

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Declared in Applied Biotechnology program

Professors

Spring 2027

No instructors recorded for this selection.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

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Student experience

the class

Recent recorded grades — Fall 2023: 3.91 GPA, 100.0% A/AB (n=11 letter grades); Fall 2024: 3.92 GPA, 100.0% A/AB (n=6 letter grades); Fall 2025: 3.80 GPA, 100.0% A/AB (n=10 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Biotechnology marketing case studies
  • Marketing fundamentals, value proposition, ethics, regulation, startups, pharma/B2B marketing, salesforce, branding, promotion
  • Marketing plan creation and analysis

Skills

  • Marketing fundamentals, value proposition communication, ethical/regulatory considerations, startup strategies, pharmaceutical/B2B marketing, salesforce development, branding, and promotion.
  • Creation of a comprehensive marketing plan or analysis for biotechnology products.
  • Teamwork and leadership application in marketing contexts.
  • Evaluation of product success/failure drivers in biotechnology.

Grades

Latest available · Fall 2025— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Fall 2025

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

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Original comments behind the course and instructor summaries.

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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

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Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
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Full model traces

Recorded model configuration, reasoning, and tool conversations.

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Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "ef9da228efb0628bb5c5faada2e7c8483ce0ce8e4709469ad261a4bc593992e9",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}