BIOTECHNOLOGY MARKETING AND ENTREPRENEURSHIP

ABT 750

Course Description

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.

Prerequisties

Declared in Applied Biotechnology program

Satisfies

This course does not satisfy any prerequisites.

Credits

Offered

Not Applicable

Grade Point Average

3.92

-0.8% from Historical

Completion Rate

100%

No change from Historical

A Rate

83.33%

-7.05% from Historical

Class Size

-17.24% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

NATALIE BETZ

[email protected]

Rating

Similar Courses

BIOMANUFACTURING ENTREPRENEURSHIP

BME 740

Industry-relevant concepts of biotechnology innovation and translation, directly connecting lessons and classwork to real-world experience and career opportunities and promoting meaningful and sustained engagement between students and industry representatives. Diverse range of translational biotechnology principles, such as product development in biotechnology, regulating biotechnology products, and quality and compliance in biomanufactured products.

TECHNIQUES IN BIOTECHNOLOGY

ABT 715

Application of biological and chemical methods to modern biotechnological product development. Overview of analysis techniques used to characterize products and evaluate quality and safety. Exploration of technological pipeline from conception to market, including proof-of-concept assessment, pre-clinical trials, clinical trials, and post-production testing.

BUSINESS OF BIOTECHNOLOGY: FUNDAMENTALS OF PRODUCT DEVELOPMENT

CRB 802

Exposure to business principles as applied to the operation of biotechnology companies and serve as a foundation for the more advanced business curriculum. Lays the groundwork to fully appreciate the challenges inherent in translating scientific discoveries into a successful business.

ASSESSING INNOVATION IN BIOTECHNOLOGY

ABT 765

A survey of biotechnology assessments in areas such as regenerative medicine, agricultural biotechnology, and bioremediation. Course links disciplines with the critical evaluative role played by scientific discovery, market valuation, intellectual property, freedom-to-operate (FTO), and licensing strategy by assessing the role each played in the commercialization of a specific technology.

BUSINESS OF BIOTECHNOLOGY: COMMERCIALIZATION PATHWAYS

BIOMDSCI 822

Explore contemporary issues in the business of biotechnology and apply concepts critical to the success of modern biotechnology firms. Focus on modern problem-solving topics, including issues relating to corporate leadership, fundings sources for product development, customer identification, financial accounting management, and negotiation.